Gen Z turns to audio for more than just sound — they find comfort, community, and connection. A recent Adweek article explores how podcasts and streaming platforms are becoming safe spaces for Gen Z, offering emotional resonance that other media often lacks. At Novicue, we believe audio is personal — and we’re helping brands reach this audience with intent and authenticity. Let’s build campaigns that connect beyond clicks. #GenZ #AudioAds #Novicue #ProgrammaticAudio #DigitalAdvertising #EmotionalMarketing #AdTech https://lnkd.in/g9bJvs3E
Novicue
Technology, Information and Media
Dallas, Texas 9 followers
Streamlined Supply. Smarter Monetization.
About us
Novicue is a next-generation Supply-Side Platform (SSP) built to empower publishers in the audio and video ecosystem. We help publishers maximize their ad revenue by connecting them with premium demand partners through streamlined technology and transparent monetization. With a strong focus on CTV, OTT, In-Stream, and Audio inventory, Novicue delivers scale, performance, and brand-safe programmatic experiences. We simplify the complexity of ad operations—so our partners can focus on content and growth.
- Website
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www.novicue.com
External link for Novicue
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
Get directions
539 W Commerce St
Dallas, Texas 75208, US
Updates
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Connected TV (CTV) is emerging as a powerful channel for user acquisition in gaming and app marketing. With over 87% of U.S. households reachable via CTV, marketers can leverage precise targeting and engaging ad formats to drive installs and re-engagement effectively. #CTV #UserAcquisition #GrowthMarketing #MobileGames #AppMarketing #PerformanceMarketing #AdTech #ConnectedTV #MarketingStrategy #ProgrammaticAds #novicue https://lnkd.in/g_DQBtrc
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📺 As streaming evolves, publishers can stay ahead by embracing programmatic advertising for live sports, enriching metadata for better ad targeting, and developing robust first-party data strategies. 🔗 Dive into FreeWheel's insights on navigating the dynamic streaming landscape #novicue #ctv #freewheel #media https://lnkd.in/g8843gNw
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Advertising alongside news content has often been approached with caution due to concerns about brand safety. However, recent research challenges this notion, revealing that ads placed adjacent to news topics—including sensitive subjects like politics, inflation, and crime—perform comparably to those next to lighter content such as entertainment and sports. Notably, among Gen Z audiences, purchase intent remains high across these categories. Furthermore, major news networks like CNN and Fox News rank among the top cable networks for adult viewership, indicating significant audience engagement. #CTV #StreamingAds #SportsMarketing #AdTech #MeasurementMatters #Novicue https://lnkd.in/diE5kC4T
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As the shift to sports streaming accelerates, accurate measurement is becoming the real game-changer. This article from Magnite dives into why reliable, real-time measurement is critical for both advertisers and publishers to win in the live sports space. A must-read for anyone in the connected TV and digital ad ecosystem! ⚽🏀🏈 #CTV #StreamingAds #SportsMarketing #AdTech #MeasurementMatters #Novicue https://lnkd.in/gZ4cfXEW