TV or streaming? It’s not a battle, it’s a balance. Nielsen’s article “TV or Digital: What’s Winning Global Audiences?” dives into global media habits, revealing how different regions and demographics consume content today. It’s an essential read for anyone navigating the evolving media landscape. Read now: https://bit.ly/3ElQ4OG #TV #Streaming #Digital #Media #Trends #MediaTrends
Nielsen
Software Development
New York, NY 1,275,915 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nielsen reposted this
Client Solutions @ Nielsen | Bringing best-in-class measurement and insights to world class brands.
Want to learn more about understanding share of voice or share of wallet across major media types like TV, display, video, and the rapidly growing CTV market? Curious about local insights as well? Discover how Nielsen's Ad Intel empowers you to convert competitor data into actionable insights in just 25 minutes! Watch the recorded webinar here: https://bit.ly/4hANmT7
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Nielsen reposted this
Senior Marketing Leader | Growth Driver | Data-Driven Marketer | AdTech/MarTech SME | Team Leader
What excites me about today's media landscape is the dynamic way audiences navigate across channels and devices to select when, where, and how they consume content. Analyzing their media preferences involves factors like geo-location, demographics, and more. Discover valuable insights and must have stats here https://bit.ly/4cAufrj
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Performance and brand marketing don’t need to compete. Nielsen reveals how advertisers can blend traditional and digital channels for 5X better on-target reach. Learn how to refine your full-funnel strategy. Start here: http://nlsn.co/60402Bjn0
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In the competitive world of advertising, creativity alone isn't enough to reach your local target audience 🎯. Strategic analysis plays a crucial role. Our conversation with Alex Stockdale, Nielsen's Market Commercial Leader - Agencies & Advertisers, explores the essential strategies brands can use to connect with their local audience amidst the noise. Learn more here: http://nlsn.co/60492EZlW
Unlock the power of competitive insights
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44.4% of Black viewers say YouTube ads drive their purchases. Are your campaigns reaching the right audiences and driving leads 🤔? Explore actionable strategies in our Diverse Intelligence Series report. Get it here http://nlsn.co/6043IvL9b
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NEW 📺: Streaming delivers its largest share of TV to date with 43.8%, while #MarchMadness scores big with Cable to provide a 29% bump in cable sports. Get the story behind the numbers http://nlsn.co/60412DuEz
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Radio is a powerful way to reach Black audiences—reaching nearly 90% of Black listeners each week. Nielsen’s latest article shows how urban radio formats are growing, and why Black listeners are highly responsive to ads. Media sellers, tap into this opportunity. Read the article: http://nlsn.co/60492BwXf
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Nielsen reposted this
Nielsen’s recent case study with Google Ads (Google Partner) and YouTube Advertisers analyzed over 50K video campaigns and over 1M performance campaigns across various industries using our Marketing Mix Modeling platform. Here are the key findings: — AI drove more ROAS than manual ad formats — AI also drove more sales effectiveness than manual formats — AI ad formats worked together synergistically to move the needle Check out the full case study now: https://bit.ly/3DoZ7Of #ROI #adformats #saleseffectiveness #campaignoptimization #marketingmixmodeling
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