Niche’s cover photo
Niche

Niche

Technology, Information and Internet

Pittsburgh, PA 19,615 followers

Niche connects people to their future schools, neighborhoods, and workplaces.

About us

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free. Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based solely on their Niche Profile, offering real-time acceptance and scholarship opportunities. TIME named Niche Direct Admissions as one of 2024’s Best Inventions. For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.

Industry
Technology, Information and Internet
Company size
201-500 employees
Headquarters
Pittsburgh, PA
Type
Privately Held
Founded
2002
Specialties
education, college, university, ratings, scholarships, k-12, high school, places to live, neighborhoods, cities, towns, real estate, higher education, college admissions, enrollment marketing, Direct Admissions, Admissions, and Enrollment

Locations

Employees at Niche

Updates

  • View organization page for Niche

    19,615 followers

    We made the list! We are so excited to announce that Niche Direct Admissions® has been named one of TIME's 2024 Best Inventions, an annual list that celebrates the most groundbreaking innovations in the world. 🎉 Niche Direct Admissions is a winner in the Education category, recognizing the program’s tangible impact on both the colleges and students who use it. With Niche Direct Admissions, colleges come to students by sending them real-time acceptance and upfront scholarship offers based solely on a student’s Niche Profile. Over 580,000 students already have acceptance and scholarship offers for next fall thanks to this program! We're honored to receive this prestigious award and would like to give a huge thanks to our incredible direct admissions partners for helping transform the college admissions landscape. 👏 Read the full post: https://lnkd.in/evCXdGVH #NicheDirectAdmissions #TIME #DirectAdmissions #CollegeAdmissions #TIMEBestInventions

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  • View organization page for Niche

    19,615 followers

    Your Niche Monthly Insights Report (MIR) is more than just numbers — it’s your roadmap to attracting and engaging the right families. 🧲 With real-time data on how prospective students and families are interacting with your school’s profile and added features to help you keep track of reviews and referral traffic, this report can help you fine-tune your strategy, boost conversions and ultimately increase enrollments. 📈 Our latest blog post breaks down how you can unlock the full potential of your MIR so you can better plan for the future and build stronger connections! Read the full post: https://lnkd.in/eAbFR2dR #HigherEd #K12 #EnrollmentMarketing #HigherEducation #SchoolEnrollment #CollegeEnrollment

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  • View organization page for Niche

    19,615 followers

    Reviews are highly influential for families when considering enrollment. Are you making the most of your review strategy? 👀 Take control of your reviews—and your school’s reputation—with our free eBook! 🙌 Set your school up for success with our guide that breaks down how you can boost credibility, improve search visibility and help build trust with prospective families. 🌟 Download the eBook now: https://lnkd.in/gqKXYavD #K12 #EnrollmentMarketing #SchoolEnrollment #SchoolMarketing

  • View organization page for Niche

    19,615 followers

    Today's the day! 🎉 The virtual Niche Higher Ed Insights Summit is here and we hope you're as excited as we are about a day filled with amazing speakers, strategies and ideas. A few reminders: ✔️ Sessions kick off at 10AM ET. ✔️ To join your sessions, click the “Go to event” button in any of the emails you received after you registered.  ✔️ Don’t worry if you have to step away — sessions are being recorded and we’ll email you the link to the post-event website once it’s available. Register now: https://lnkd.in/e5fG7EsP #HigherEd #HigherEducation #CollegeEnrollment #EnrollmentMarketing #CollegeAdmissions

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  • View organization page for Niche

    19,615 followers

    Coworkers who actually enjoy working together? Groundbreaking. 💚 As Lissett “Bo” Bohannon and Chelsea Chen can attest, working at Niche is not only fun but also highly rewarding. 🤗 Our team is proud to have the mission of helping people find where they belong, from connecting colleges and schools with students and families to providing guidance for the best places to live. It's an exciting time to be here as we work to change the way students find and apply to school. 🎉 Ready to be part of a rapidly growing team in an ever-evolving space? Join the team: https://lnkd.in/ens7izmf

  • View organization page for Niche

    19,615 followers

    📢 Calling all K-12 enrollment & marketing pros! Don't miss the Niche Virtual Enrollment & Marketing Summit happening on April 29th from 10AM - 3PM ET! Packed with actionable insights, practical workshops and strategies, this summit will arm you with the latest trends, tools and tactics to drive visibility, boost enrollment and build lasting trust with prospective families. 💪 Register now: https://lnkd.in/eJztUd-c #K12 #EnrollmentMarketing #SchoolEnrollment

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  • View organization page for Niche

    19,615 followers

    Why be basic when you can be premium? 👀 Niche Premium Profiles see 86% higher conversion rates than non-partner profiles, and schools that upgrade can experience a 2-4x increase in click rates. 🤯 With a Premium Profile, you can make an even bigger impact on prospective families by: 🌟 Being front & center on search engine result pages  🌟 Elevating your school’s digital storytelling 🌟 Driving engagement with custom CTAs and tracking the results 🌟 Experiencing 4x the click rates When you move beyond being basic, you’ll put your school in the best possible position to engage prospective families and build your fullest funnel yet! 🙌 Read the full post: https://lnkd.in/g268QXUm #EnrollmentMarketing #SchoolEnrollment #K12

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  • View organization page for Niche

    19,615 followers

    Why do online reviews matter for schools? They boost your credibility, improve search visibility and help you build trust with prospective families. 🤝 In fact, 61% of families look at school reviews when considering enrollment. Here’s the kicker: 74% will take schools with negative reviews off their list entirely. 😱 So, how can your school make the most of reviews? We break it down in our free eBook! You'll learn: 🌟 How to encourage reviews: Learn the do’s and don’ts of asking families for five-star feedback. 👀 How to protect your reputation: Get actionable strategies to handle negative feedback while maintaining a strong image. 🧲 How to use reviews for marketing impact: Turn praise from current parents into powerful tools to attract more families to your school. Download the eBook now: https://lnkd.in/gqKXYavD #K12 #EnrollmentMarketing #SchoolEnrollment #OnlineReviews #SchoolReviews

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  • View organization page for Niche

    19,615 followers

    It's already April (how?!), which means the Niche Higher Ed Insights Summit is right around the corner. (Yay!) 🤩 This is one of your last chances to register and join our team of enrollment and marketing experts for a day filled with actionable strategies and game-changing tactics. 🙌 Join us on April 10th from 10AM - 3PM EST for this exciting virtual event! Register now: https://lnkd.in/e5fG7EsP #HigherEd #HigherEducation #CollegeEnrollment #EnrollmentMarketing

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  • View organization page for Niche

    19,615 followers

    Gone are the days of the glossiest brochure wins the student. In its place…personalization and connection. 🤝 9 in 10 students agree: receiving relevant content from a college influences their decision. Unfortunately, only about 15% of students report actually receiving relevant communications from colleges. 😱 So, what can you do to add an authentic touch to your communications? 1️⃣ Create personalized video content. Niche Engage allows you to stand out with automated video texting campaigns triggered by CRM field changes to seamlessly deliver personalized videos at key moments in the student journey.  2️⃣ Engage through multiple channels. Create everything from virtual tours to user-generated content, and then distribute it via email, SMS and WhatsApp. 3️⃣ Personalize your emails and texts. Address students by name and include information specific to their needs or location. Read the full post: https://lnkd.in/e8VkZ4C5 #CollegeEnrollment #HigherEd #HigherEducation #EnrollmentMarketing

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Funding

Niche 4 total rounds

Last Round

Series C

US$ 35.0M

See more info on crunchbase