New Engen

We're #hiring a new Associate, Paid Social in Seattle, Washington. Apply today or share this post with your network.

We're #hiring a new Senior Manager, Paid Search in United States. Apply today or share this post with your network.

POV: your company takes you to touch grass 🌿 Yesterday, we laced up our walking shoes and traded office views for a stroll through Fremont — the quirky, creative neighborhood in Seattle that’s home to our HQ. 👟 In celebration of National Walking Day, our Wellness Committee teamed up with Sara Anfuso (@servedbysara), local creator and founder of Out & About, to lead a group walk focused on movement, connection, and community. It was a chance to step away from the desk, meet new colleagues, and explore the neighborhood so many of us are returning to. 🌧️ A little Seattle drizzle never stopped us. Fresh air. Great convos. And a reminder that movement doesn’t have to be complicated. This simple moment reflects one of our core values: Be the Good — showing up for each other, our wellbeing, and the community around us. Huge thanks to Sara for guiding the walk, and to a few of our Fremont neighbors who make this area an inspiring place to work and wander: 🚲 evo 👟 Brooks Running 🎨 Adobe 🪄 Google Need a reset? Take this as your reminder to get outside and take a walk today. #EmployeeWellness #WorkLifeBalance #SeattleLife #NewEngenCulture #FremontSeattle

📉 A 125% tariff just derailed TikTok’s U.S. deal. If you think tariffs only impact supply chains—think again. 👀 This week, trade policy collided with digital strategy in a big way. And TikTok’s latest deal is caught in the middle. In our latest breakdown, we unpack how global trade moves are now reshaping brand playbooks—far beyond logistics. Key takeaways: ✅ Tariffs are now leverage, not just policy ✅ Platforms like TikTok are geopolitical players ✅ Brands need real contingency plans—starting now 📍 And in the final section (don’t miss it), we break down what TikTok’s unraveling deal really means for marketers on the platform. Don’t wait to react. 👉 Drop into the comments for the full POV—and our take on what brands should do next. #TikTokMarketing #Tariffs2025 #BrandStrategy #MediaPlanning #DigitalMarketing

We're #hiring a new Sr. Media Manager, Amazon & Marketplaces in Seattle, Washington. Apply today or share this post with your network.

Should your creative strategy shift based on age group? In this recent Meta test, our VP of Strategy, Kevin Goodwin, explored how Product Level Video (PLV) ads performed across demographics—and found strong age-based differences in how people engage with video vs. static content. The key takeaway: For brands with distinct audience segments, larger budgets, or mid-to-upper funnel goals, tailoring creative by age group can be a powerful lever. It’s not one-size-fits-all, but it’s a direction performance marketers should be testing and watching closely. #DigitalMarketing #CreativeStrategy #MetaAds #PerformanceMarketing #NewEngen

📦 💥 Tariffs are dominating headlines—and they’re hitting where it matters: margins, pricing, and demand. New U.S. trade policies are reshaping how consumer brands price, source, and scale. If you import from Asia or compete with low-cost players, this impacts you. ⚠️ Here’s what’s changed: • 125% tariff on Chinese imports—effective immediately • 90-day pause on reciprocal tariffs for most U.S. trade partners, reduced to 10% • De Minimis loophole closed—affecting Shein, Temu, and others • Cost pressure now reaching both brands and consumers These aren’t just supply chain updates—they touch every part of your business. From pricing strategy to marketing, this is a moment to reassess. 🎯 Where to focus now: • Rebuild profit models – Reevaluate CAC, margins, and media planning • Test pricing – Use customer behavior data, not gut decisions • Raise prices carefully – Start small, communicate clearly, and track closely • Strengthen your brand – With less price competition, differentiation matters more Consumers are watching prices. Retailers are watching margins. Are you watching your exposure? How you respond now will shape the rest of 2025. 💡 Read the full breakdown, impacts, and expert POV via the comments below 👇 #Tariffs #ConsumerBrands #SupplyChainStrategy #RetailNews #EcommerceInsights

We’re honored to be shortlisted with impact.com for the Together – We Solved That! category at the U.S. Partnership Awards! 🎉 Big shoutout to the teams on both sides who brought this collaboration to life—and congrats to all the finalists. #USPartnershipAwards #Impact #NewEngen #MarketingPartnerships #AwardSeason

Congratulations, Carolyn Pollock! We’re proud to support bold, forward-thinking partners like you and the Tailored Brands team. Your recognition on the AI Trailblazers Power 100 is incredibly well deserved!

📣 Last week, a potential client asked me if they really thought we could get them in articles over [insert their biggest big box competitor]. 🫡 Conversations like that are deeply painful for me because I don't like to just tell people yes. 🧾 Yes, of course we can is the honest truth, but it's also without evidence and I always want the proof points to back it up. So I went through the hundreds (perhaps thousands) of Performance PR articles we got our clients featured in JUST in March and I pulled out some that exemplify TOP TIER press featuring amazing brands that are getting their story told on a performance basis only. ✅ Yes, you have to have a good product ✅ Yes, you have to have a compelling story to tell ✅ And Yes, you have to have a SOLID strategy in place for getting digital press #performancepr #digitalpress #affiliatemarketing #evidence #proofpoints #digitalmarketingstrategy #theprgamehaschanged