Nectar Social

SOCIAL ≠ VIBES. IT’S A GROWTH ENGINE NOW. LET’S GO. On stage #ShopTalk last week with Vanessa Larco of NEA Ventures, Adam Turner of Postscript, Regina Y. of Topsort, and Vivek of Cimulate, Inc. Here’s what stood out — and what we’re building towards at Nectar: 🧠 AI isn’t just about analysis — it’s about action. We’re focused on agentic systems that do things — not just report on them. From surfacing insights to launching campaigns and driving 1:1 engagement with your community, we believe AI should help brands move intentionally and immediately. 💬 Conversation is the new conversion funnel. The traditional marketing funnel has collapsed. Today, discovery, interest, and purchase can all happen in a single interaction. It’s no longer about pushing people down a funnel; it’s about showing up in the moment. I loved Adam’s recent launch at Postscript on proactive sales in SMS leveraging AI. Think about this: the best ads will be conversation starters, this is already a world Meta is actively building towards. 📣 Social is the most under-leveraged first-party data source. This is your focus group. Comments, DMs, UGC — these are gold mines of customer intent. Until recently, it was too unstructured to use at scale. But with the rise of AI, we can now take millions of noisy social signals and structure them into intelligence that fuels segmentation, content, product strategy, and revenue action. OLIPOP PBC next flavors will come from their direct community feedback. Rothy's launched flip-flops because customers asked for them in comments. Liquid I.V. launched an entire campaign from feedback on one post. The data is already there — we just need to listen. CMOs and CEOs should treat social like the richest source of product insight they have. 🔎 TikTok = a search engine. A quarter of users search within 30 seconds of opening the app — and half end up buying something they saw. Social isn’t just for entertainment anymore — it’s the new frontier of discovery. 1️⃣ 71% of Gen Z prefers discovering products on social over traditional search. 2️⃣ 55% of online shoppers have purchased directly through social platforms. 3️⃣ 69% of consumers expect prompt responses on social. And yet… most brands still treat social like a billboard, not a storefront or relationship engine. The smartest brands aren’t buying reach — they’re earning trust.

Building in AI is fun but it's even better when you get to share it with a 🔥 audience... Farah and I were in NYC Tuesday for NYFT Demo Day presenting a preview (more to come!) of Nectar's AI Community Commerce platform to a 200+ audience of brands, retailers, and investors. Alongside some trailblazing women-founded companies (Katy at Curated For You, Cheryl at Raspberry AI, Manvitha at Flock AI, Camille at Fairly Made®, and Alex at Yofi), we revealed how Nectar AI drives CAC reductions, headcount $$$ savings, and scales customer responses. 𝗜𝗖𝗬𝗠𝗜: 𝘄𝗶𝘁𝗵 𝗡𝗲𝗰𝘁𝗮𝗿, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝗿𝗮𝗻𝗱𝘀... 𝟭\ De-anonymize who is engaging with your content across social to stores and personalize, segment and retarget how and where they want. What's out: being at the mercy of paid ads, highly unstable CACs, and not knowing anything about your community. 𝟮\ Supercharge their existing marketing teams with our AI copilot and autopilot built exclusively for social platforms to manage customer comments, DMs, Influencers, UGC, moderation & more in a consistent brand voice. What's out: Pain and $$$ cost around managing a small army of social media interns and community managers to maintain engagement 24/7. 𝟯\ Measure true ROI of social, which content and engagements convert the best, and where to double down. What's out: Anonymous traffic coming from Meta and TikTok, where a whopping 48%+ of your customers are discovering your products. Nectar is a true social inbox, revenue data platform, and AI copilot all in one. If you're a community-driven brand or aspire to be one, we've got you! Stay tuned as I share more about what's top of mind for brands and for us. Special thank you to Jackie T. at New York Fashion Tech Lab for putting this opportunity on our radar and working behind the scenes to make this all happen!