Narrative Strategies

Narrative is expanding its in-house capabilities by launching a new Strategic Insights practice led by seasoned opinion research expert Mark Keida PhD, who is joining the firm as a Partner. Previously an Executive at PhRMA, Mark’s expertise and decades of experience will elevate Narrative’s offerings in message testing, campaign measurement, and creative development. Learn more about the new Strategic Insights practice here: https://lnkd.in/emk5ztQd #StrategicInsights #PressRelease #PublicAffairs 

Our theme for 2025 is "BUILD," so we turned our office into a construction zone for the day to host our favorite contractors for Bring Your Kids to Work Day. 🛠️ These future leaders watched Bluey to explore the power of storytelling, created designs for their goodie bags, and were suited up in hard hats, ready to tackle any obstacle (AKA - bean bag chairs). These kids are paving the way for a bright future!

Narrative’s newest Managing Director, Cassie Boehm, brings over a decade of experience guiding Fortune 500s, trade associations, and government agencies through high-stakes public affairs and reputational challenges. She’s done the job, both on the Hill and in-house, and knows how to shape messages that persuade the people who matter most. Cassie’s perspective makes her a powerful asset for clients navigating today’s complex communications landscape. We have also welcomed Mark Keida PhD as Partner, Alexander Romano as Senior Director, Connor James as Strategic Communications Associate, and Mariska Bogaard as Operations Associate. Read the full release here: https://hubs.li/Q03jgdDC0

Meet Managing Director Jill Farquharson, a trusted advisor to C-suite executives, campaigns, and organizations navigating high-stakes scenarios. Jill specializes in connecting with hard-to-reach audiences and solving complex communications challenges, driving measurable impact across industries. From award-winning digital campaigns to standout placements during the MLB World Series, her work breaks through the noise. Before joining Narrative, Jill served as Communications Director for U.S. Senator Tom Carper, where she led his successful 2018 re-election campaign. She’s been named one of the nation’s Top Public Affairs Leaders by PRNEWS, which is a testament to the results she delivers when it matters most. To connect with Jill, visit https://hubs.li/Q03hZHSL0 #PublicAffairs #MediaRelations

President Trump’s recent Executive Order aimed at lowering prescription drug prices further fuels the long debates in the health policy landscape as many have made attempts to rebalance a system long overdue for change.   Managing Director and Head of Healthcare Rachel Gartner Clark breaks down what this new EO means for drug affordability, patient access, and scientific innovation. Clark also underscores the importance of companies authentically collaborating with and empowering patient groups, professional societies, and other key healthcare stakeholders to ensure policymakers understand the nuances behind these complex discussions.    Read the whole piece here: https://lnkd.in/eJrES-2V #ExecutiveOrder #Healthcare #Affordability #PublicAffairs

Narrative is excited to announce that our work with MFA received a 2025 Reed Award in the “Public Online Video for Public Affairs/Issue Advocacy—Economic Policy” category. We are honored to be named finalists in six additional categories. Our creative team works tirelessly to ensure that all collateral enhances our clients' unique stories and resonates with critical audiences. See more of our award-winning work: https://hubs.li/Q03hs4rT0 #ReedAwards #CreativeTeam

Following a five-year hiatus due to COVID-19, AdvaMed partnered with Narrative to bring the MedTech Showcase back to Capitol Hill—reestablishing a vital platform for advancing medical innovation and policy.    From full-scale digital advertising to on-site brand activation and event management, Narrative delivers seamless, high-impact experiences that help position our clients' priorities front and center with key decision-makers.    See how we made it happen: https://lnkd.in/e6jj25Jp

ICYMI, Senior Director Alexander Romano participated in an interview with PRWeek, where he shared more about his crisis communications background. He has deep expertise in proactive risk assessment and stakeholder engagement, helping clients safeguard their reputations. If your organization is navigating sensitive issues, labor disruptions, or public scrutiny, Alex and the Narrative team are prepared to help.   Read the full article here: https://lnkd.in/e-b5YvCW 

Crisis comms veteran Alexander Romano joins Narrative as Senior Director, bringing over a decade of experience navigating high-stakes scenarios for clients. Alex has helped Fortune 500 clients weather cyber attacks, product recalls, and political firestorms, and is now bringing that firepower to Narrative. As reputational threats rise, we continue to expand our team with top-tier talent to meet the moment—and stay ahead of it.   We also warmly welcome Paige Blanchard and Lachlan Macdonald. From the halls of USDA to political campaigns and global consultancy, Paige and Lachlan have joined #TeamNarrative to shape messaging that moves the needle.   Read the full release here: https://lnkd.in/eJJ87w4M

Narrative is honored to be recognized as a Washington Business Journal 2025 Best Place to Work! This accomplishment is a testament to our incredible team. We are dedicated to fostering a strong culture where employees feel supported and are prepared with the tools to provide premium service to our clients. Check out what makes us one of the best places to work: https://hubs.li/Q03g7tZZ0