MUSH

Businesses are prepping for the possible impact of tariffs - even as a 90 day extension allows for more time for planning.   Our founder, Ashley Thompson recently spoke with Forbes on how she is reducing price impact for MUSH consumers as production costs rise, in order to keep healthy food options accessible. "She has a real manufacturing edge,” says Quincy Fennebresque, an investor, who notes that most of MUSH's key competitors are more expensive or lower quality. “Ashley will be able to handle [tariffs] better than any competitor. Ashley focuses on cost more than anyone. She’s never taken the easy way out.” Read more in the following link: https://lnkd.in/gZrv9yX3 #CPG #Forbes #WomanOwned

Men's Health rounded up the best minimally processed, delicious, and good for you food items in their 2025 Men’s Health Food Awards - and we’re proud to share our refrigerated protein bars are among the list! Start your day off strong with 15 grams of protein, clean ingredients, and fiber. Visit the link to see the full run down of amazing brands included in these awards: https://lnkd.in/g3SeK-YQ #CPG #ProteinBar #Innovation #MensHealth

Bon Appetit put the best protein bars to the test, and we’re honored to have made the cut with our new refrigerated protein bars! Visit the link to see their breakdown of our bars + the full line up of amazing brands: https://lnkd.in/gkDTKumC Haven’t tried our latest innovation yet? Find them in the refrigerated aisle at Whole Foods Market, Wegmans Food Markets, and now Sprouts Farmers Market! #CPG #BonAppetit #ProteinBar

We are so excited to share that MUSH has been recognized in Bain & Company's 2025 Insurgent Brands List! This acknowledgment highlights our commitment to continued innovation and exceptional growth in the CPG sector. Bain & Company's ninth annual review identifies 120 high-growth U.S. consumer products brands that have collectively captured 39% of growth within their categories. Notably, 43 brands are new entrants this year, and we are proud to be among them! This recognition reflects both our team's dedication and the unwavering support of our customers. We remain committed to delivering innovative products that meet your evolving needs. Visit this link to see the full line up: https://lnkd.in/eU46rERq Thank you for being a part of this journey with us! #CPG #Innovation #BainAndCompany #InsurgentBrand

Come catch us in Anaheim next week at Expo West! Stop by Booth # 5606 in Hall E to taste our new innovations and see why the future is fresh. Bring your appetite and we'll bring the energy! #CPG #ExpoWest #NaturalProductsExpoWest #Innovation

Welcome MUSH Protein Bar. Made with clean, whole foods that give you great energy. Powered with 15g of protein and a natural source of prebiotic fiber. No refined sugar, syrups, or seed oils - to keep you living for longer. Find our three delicious flavors in the refrigerated aisle #thefutureisfresh, exclusively at Whole Foods Market nationwide. Thank you Clare Blunt + Kim Johnsrud for your inspiration and support on this wild journey of reimagining our overnight oats into a new form and function. We've been partnering with Whole Foods since 2017, and this is by far one of the coolest opportunities to date for our team and brand. #MUSHovernightoats #CPG #WholeFoodsMarket #Innovation

Our business is growing and we're excited to add a Category Insights Manager role to our passionate team based in Chicago, IL. Visit the link below to learn more details and to submit applications. Apply now: https://lnkd.in/gcY4eXiB #hiring #cpg #categoryinsights

Calling all creatives: we're looking to add a Junior Graphic Designer to our dynamic team based in Chicago, IL. Visit the link below to learn more details about the role and to submit applications. Apply now: https://lnkd.in/gtxrc7wn #hiring #cpg #graphicdesign #chicago

Lace your shoes up, we’re partnering with Strava to fuel your morning activity. Join our challenge from July 8th - 28th and complete 300 minutes of physical activity (with any sport of your choosing) to automatically earn FREE MUSH – redeemable at any Whole Foods Market, Target, Kroger, Blue Bottle Coffee, and more! Along with a free healthy breakfast, we have more exciting prizes on deck. Upon completion, you’ll also be entered to win one of the below: - A free bib to the New York City Half Marathon - A pair of Hoka trainers - A Garmin smartwatch Sign up for the MUSH Morning Coffee Run Challenge with this link: https://lnkd.in/gdWhjYZB We’ll meet you at the finish line. #MUSH #Strava #CPG #Running

Introducing MUSHkins: the new simple kid snack that’s worth the squeeze. Our oatmeal smoothie line is specially designed for kids to keep them fueled and energized on the go! Simple for you and delicious for them, this mess-free pouch has all the nutrients to power their play. See what’s inside our three flavors: - Made with organic oats - No added sugar - Packed with 100% whole grains to keep your kids fuller, longer - Made with real fruits & veggies - Gluten free & dairy free Strawberry Bananza, Apple Dreams and Chocolaty Chocolate are available now in the Northeast at retailers like Wegmans Food Markets with more rolling out soon. We’re so proud of our team’s hard work bringing this new product to life to continue our mission of delivering healthy and convenient food options for all ages! #MUSH #cpg #innovation