Movers+Shakers

As we navigate 2025's rapidly evolving creator economy, the influencer marketing playbook continues to be rewritten. Based on trends we're seeing across campaigns and platforms, here’s our assessment of what's delivering results. 📈👇 #SocialMedia #SocialMediaMarketing #InfluencerMarketing #Influencer #Creators #Marketing #MarketingTips

Humbled to share that Movers+Shakers has been named Most Innovative Agency of the Year by the Digiday Media Buying & Planning Awards for the third consecutive year. 💛🎉 This recognition comes with immense gratitude to our incredible clients who trust us with their boldest ideas, and our passionate team who brings them to life. In reflecting on this journey, three lessons stand out: 1️⃣ Innovation isn't about chasing trends—it's about deeply understanding audiences and creating authentic connections that resonate. 2️⃣ The best work happens when we listen more than we speak, remaining endlessly curious about the changing digital landscape. 3️⃣ Our greatest successes come from collaborative partnerships where we're willing to take calculated risks together. Thank you to everyone who has been part of this journey. 🙏 We remain committed to pushing boundaries while staying grounded in what matters most: creating meaningful engagement between brands and communities! #DigidayAwards #Innovation

April Fools' Day is always a goldmine for creative marketing—some brands nail it, while others miss the mark. We put together five takeaways from this year's pranks that can be applied to any campaign. Scroll to learn! #Marketing #MarketingTips #SocialMediaMarketing #AprilFools Dunkin' Duolingo

TikTok’s fate is still uncertain, and the extended deadline for a sale—or a ban—is quickly approaching. The January ban gave brands and creators plenty to learn from. Scroll through for our key takeaways and what to do next. ⬇️ Regardless of what happens with TikTok, entertaining short-form video is here to stay–and the smartest brands will follow the audience, not just the platform. #Marketing #MarketingTips #TikTokBan #SocialMedia #SocialMediaMarketing #ThoughtLeadership #RedNote #SubStack #Instagram #InstagramReels #YouTube #YouTubeShorts

Ashton Hall’s 6-hour morning routine took the internet by storm this week, igniting a wave of memes and parodies. One standout moment? His dramatic face dunks in Saratoga Springs Water—an unexpected spotlight the brand is fully embracing. 💧 What can brands take away from this viral frenzy? Swipe through the carousel to learn more! #Marketing #Viral #MarketingTips #Insightful #SocialMedia #SocialMediaMarketing #TikTok #Instagram #Saratoga

#GenZ isn’t waiting for big moments to treat themselves—they’re indulging in the little joys daily. 🩷 From overpriced coffees to beauty products, the "Little Treat Culture" is redefining how Gen Z spends. 💸✨ Brands like Dove, Glossier, Inc., and The Coca-Cola Company are winning by turning small indulgences into must-have experiences. How does your brand fit into the “little treat” philosophy? Swipe through our carousel to learn more, and let’s discuss in the comments! 👇 #Marketing #MarketingTips #SocialMedia #SocialMediaMarketing

Reddit, Inc. is now allowing users to block ads, preventing future ads from that company from being shown as well. 👀 The world of social never stops changing– sometimes shaking things up in the most unexpected ways. Scroll through to learn more platform updates on Reddit, Snap Inc., and Instagram below! 📱 #SocialMedia #SocialMediaMarketing #Marketing #Reddit #Instagram #TikTok #Snapchat #Meta

Instagram is testing AI-generated comments… but at what cost? 🤖💬 Brands, be careful—this feature could boost your activity on the platform, but it might also strip away authenticity. Swipe through to see what you should consider before using it. 👀 #Marketing #SocialMedia #SocialMediaMarketing #BrandAuthenticity

Want to crack the code on cultural relevance? Movers+Shakers CEO, Evan Horowitz, is taking the (virtual) stage at the Cannes Lion Community Webinar Series to break it all down. 🦁✍️ In this exclusive webinar, Evan will be sharing strategies behind viral, conversation-sparking campaigns for brands like E.L.F. BEAUTY, Tinder, and OLAPLEX—and how your brand can do the same. 📅 Wednesday, March 12th, 2025 ⏰ 9am PST / 12pm EST / 5pm GMT Register here 👉 https://lnkd.in/gyC4eiFU Thank you Cannes Lions International Festival of Creativity for the invite! 👏 #Culture #Marketing #MarketingTips #SocialMedia #GenZ #Webinar #Cannes

Gen Z is adding more 🌀 whimsy 🌀 to their life, and brands can too. Read on to learn about the trend and how brands can participate. #ThoughtLeadership #Marketing #MarketingTips #TikTok #TikTokMarketing #Trending