Milestone Inc

Milestone Founder Benu Aggarwal shares her perspective in Search Engine Land: Why SEO is no longer just about rankings. As consumer journeys become increasingly fragmented—spanning Google, social, generative AI, and more—SEO is now central to unifying the customer experience across all channels. In her latest Search Engine Land opinion piece, Benu breaks down a practical 9-step SEO framework to: Align cross-functional teams around customer intent Build seamless, omnichannel engagement models SEO isn’t just a search tactic anymore—it’s the backbone of a personalized, connected, and discoverable customer journey. Read how SEO can power your omnichannel marketing for sustainable growth and smarter engagement in 2025: https://lnkd.in/gBxwQ4BH #SEO #OmnichannelMarketing #DigitalExperience #CustomerJourney

Kevin Lee interviews Elmer Boutin, of Milestone Inc., for a discussion on the evolution of SEO and what lies ahead for organic optimization in the era of AI and LLMs. Elmer is an experienced digital marketer who (like Kevin) has been deeply involved in SEO since the mid-1990s. They address the evolution of SEO, emphasizing the importance of technical SEO, content depth, and the impact of AI on search engines. They highlight the significance of crawlability, core web vitals, and the need for efficient JavaScript rendering. They also explore the role of digital PR and content syndication, noting the rise of LLMs like ChatGPT and Claude. https://lnkd.in/dy4b_g9j

Elmer Boutin, Head of SEO at Milestone Inc., recently published an article titled "Robots.txt and SEO: What you need to know in 2025" on Search Engine Land. The article emphasizes the critical role of the robots.txt file in managing search engine crawlers and optimizing SEO performance. https://lnkd.in/gNBtcY7P

From Informing to Inspiring— How do we help leaders to sharpen communication We know that great leaders are great communicators—but even the best can refine their craft to have greater influence, deeper impact, and stronger connections. That’s why we partnered with Connor Lencioni Decker Communications, an industry pioneer in executive communication training, to conduct 2 game changing workshops to empower our teams with next level skills. 1.     Communicate to Influence – Sharpening executive presence and refining impactful messaging. 2.     The Art of Storytelling – Enhancing the ability to craft compelling, high-impact narratives. Why these workshops? Communication isn’t just about getting the message across—it’s about elevating leadership, fostering engagement, and driving success. Whether presenting ideas, engaging clients, or driving change, the ability to connect, engage, and persuade is what sets exceptional leaders apart. What did we experience? ✅ The Decker Grid™ – A structured approach to refining high-impact messaging. ✅ The Behaviours of Trust – Strengthening credibility, confidence, and connection. ✅ SHARP Techniques – Leveraging Stories, Humour, Analogies, References, and Pictures to create memorable messages. ✅ Storytelling for Impact – Enhancing storytelling techniques to resonate with and inspire any audience. What’s next? This is about amplifying strengths and refining excellence. Our leaders loved these workshops and are now integrating advanced techniques to make an even greater impact in every conversation, presentation, and decision. 💬 What’s one communication skill you’ve refined to enhance your leadership impact? Drop your thoughts below! Milestone Inc #Leadership #FromInformingToInspiring #ExecutivePresence #CommunicationMastery #Storytelling #Influence #DeckerCommunications #NextLevelLeadership #TrainingForSuccess Benu Aggarwal Vijay Rane Elmer Boutin Vikas Sheth Ritika Chugh Sathya Krishnamurthy Dharma Kishore Reddy Arimanda Venkata Ramesh Achanta Aparna Shankarraman

The SEO landscape is shifting towards an omnichannel approach, driven by factors like the demise of third-party cookies, the rise of AI-powered search, the prevalence of 0-click searches, the importance of multi-modal search, the demand for personalized experiences, and the emergence of the agent economy. This necessitates a holistic strategy that understands the user journey across all touchpoints, moving beyond traditional keyword-focused tactics. Are you adapting your SEO to this evolving landscape? #SEO #Omnichannel #DigitalMarketing

AI Searches Tend To Be Non-transactional: Google still delivers the lion’s share of organic search traffic with 86% of the market. Of the AI engines, ChatGPT leads the way with more than half the AI search market. AI searches tend to be navigational or informational, with less than 1% being transactional. This data suggests a significant shift in search behavior with AI, focusing more on information gathering rather than direct purchases.

AI Traffic is Growing: Research from Ahrefs A recent study from Ahrefs reveals a fascinating trend: 63% of sites are now receiving AI traffic, with 98% of that coming from just three chatbots! ChatGPT alone accounts for a staggering 50% of referrals. While AI chatbot traffic currently makes up only 0.17% of the average website's traffic, it's experiencing exponential growth, and smaller websites are seeing the biggest impact. Are you seeing AI traffic on your site? #AI #Traffic #DigitalMarketing

AI-driven search engines are changing the game! Join Elmer Boutin and Tushar Prabhu for an insightful webinar on how brands can optimize their websites and content distribution strategies for AI-based search. Learn how to ensure your content is indexed, discoverable, and driving real engagement & conversions. Don’t miss out—register now! https://lnkd.in/dtzp49-6

LLMs are reshaping banks, from revolutionizing search to delivering personalized experiences, banks are leveraging AI to enhance efficiency and solve complex problems. Discover how LLMs are empowering banks to deliver better customer value. #AI #Banking #Fintech #LLMs

Google's AI Overviews are changing search, Is your content ready? Optimizing for this new landscape means focusing on helpful content, hyper-local authority, strong schema markup, and technical SEO. Let's make sure you're visible in the AI era. #SEO #AI #Google #Search