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AI is everywhere in B2B marketing right now. But here's the question we need to ask: Is AI-generated content actually helping your ABM strategy— or just adding to the noise? We’re unpacking this live on April 2 at 1 PM ET / 10 AM PT. Here’s what you’ll learn with Omer Rabin (us) and Gil Allouche (CEO of Metadata): ✅ Why most AI content underperforms in ABM ✅ The missing feedback loop that helps AI content convert ✅ How to use real performance data to optimize messaging ✅ Automated ABM targeting that actually reaches the right accounts We’ll keep it sharp, tactical, and (actually) useful. 👉 Save your seat: https://lnkd.in/gsfx5Ddi

Is AI-generated content actually helping your ABM strategy—or just adding to the noise? 🤔 Join us on April 2 at 1 PM ET / 10 AM PT for a live session with our CEO Gil Allouche and Omer Rabin, Co-founder of Anyword, where they’ll dig into: ✅ Why most AI content underperforms in ABM ✅ The missing feedback loop that helps AI content convert ✅ How to use real performance data to optimize messaging ✅ Automated ABM targeting that actually reaches the right accounts Save your spot 👉 https://lnkd.in/dh-VTqMm

Is AI-generated content actually driving your ABM pipeline? Join us April 2 | 1 PM EDT | 10 AM PDT for a live session featuring Metadata CEO & Founder, Gil Allouche, where we’ll break down: ✅ Why AI-generated content underperforms in ABM ✅ The missing feedback loop that makes AI content convert ✅ How to optimize AI-driven messaging with real performance data ✅ Automated ABM targeting to reach the right accounts 🔗 Save your spot: https://lnkd.in/dh-VTqMm

Marketing teams are sitting on a goldmine of data—but turning it into action? That's the hard part. Brian Nguyen, Director of Demand Generation at LaunchDarkly used Metadata Analyst Agent to break down his past quarter's wins and find the smartest way to reallocate budget for even better results. No guesswork, no spreadsheets—just clear, data-backed insights. What would you do if you had instant clarity on what's working and where to invest next?

You know the feeling. You’re waiting to launch your campaigns but the back and forth on creatives with your agency is taking ages. Well, one of our new released agents - Creative Agent can deliver ready to-go ads in minutes. Built from your Gong sales calls, so your ads reflect what buyers actually care about. Swipe through to see how it works and get on the waitlist now to be the first to see our 3 new agents in action : https://lnkd.in/dxW_YrP4

B2B Marketing nerds like me 🤓 dream of lower CPLs, CPCs, and CPMs – without sacrificing quality. I run paid social at Automation Anywhere. We've been working with the team at Metadata for the past 5 years or so. They've been instrumental in our success. Always listening, always innovating. On Jan 21, we joined a limited beta for Metadata's LinkedIn Bid Agent. An AI agent that automatically optimises manual bids to deliver greater efficiency. The results have been transformative: → CPL 30% lower → CPC 54% lower → CPM 60% lower Even our LinkedIn account team noticed our CPMs reduced in a big way and asked how we were doing that! Bid Agent is just one of three AI Agents Metadata has released today. Thank you for listening guys, and making our budget go even further!

AI agents are everywhere right now. And marketing teams are only getting leaner. BUT, the leading ones are using AI to move faster and get more done. And today we’re pumped to be rolling out three new AI agents to take the busy work off your plate: ➡️ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐁𝐢𝐝 𝐀𝐠𝐞𝐧𝐭  At the moment, you’ve got two choices: spend hours tweaking bids manually or hope LinkedIn will spend your budget wisely. Well, with Bid Agent you can do it better. It adjusts your manual bids, automatically based on your campaign history, goals, and budget, whether it’s $100 or $100K. Just connect your LinkedIn, select your campaigns, and let it do the work. ➡️ 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐀𝐠𝐞𝐧𝐭 Getting a simple answer like “Which campaign generated the highest revenue last quarter?” shouldn’t take hours of digging through spreadsheets and different platforms. Analyst Agent pulls insights instantly, so you can get clear reporting. ➡️ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐀𝐠𝐞𝐧𝐭  Writing ads based on gut instinct and endless brainstorming sessions isn’t exactly a data-driven strategy. Creative Agent listens to your Gong calls and turns them into ad copy with those aha moments from your calls. The waitlist is open. You in?

People want to buy from people. Why? ‘Cause people trust people. That's why social proof is everything. It’s the oldest form of marketing, aka word of mouth. In his DEMAND ‘24 session, Tim Davidson broke down why you should have social proof in your ads. Revisit Tim’s 17-minute session: https://lnkd.in/ddM8X4gP

Maybe your ads aren’t working because (cough) they suck? The content has to be great! Not another overly branded banner image in the feed. Our brains are wired to tune out ads, so in order to stand out ... you have to stand out. You’re spending money on traffic, but where are you sending it? What is the content? What is the offer? Are you sweating those details?? Gil Allouche Founder/CEO at Metadata talks about a company that drove all their ad traffic to a Request a Quote page and couldn't understand why the ads weren't working. You might not need automation. You might not need more budget. It's often about needing better content. The best targeting in the world can’t fix a bad offer. The best creative can’t make up for a weak message. The best strategy won’t save an ad that drives to a dead-end page. Great content makes everything else in marketing easier. Give people something valuable. Educate them. Entertain them. Earn the right to ask for their time. Otherwise, you’re just throwing money at the wall and hoping it sticks. ___ Note: Metadata is a sponsor of Exit Five and this is a sponsored post; we're also doing a meetup (150 marketers) and a dinner in Boston with Gil and the crew from Metadata in two weeks. I'm looking forward to getting back on the road and hanging with the Exit Five community and B2B marketers in BOston.