Mediabrands Content Studio

Last week Graham Wilkinson, Chief Innovation Officer of KINESSO, and Mel Stern, SVP, Performance Content of Mediabrands Content Studio, had the opportunity to speak at the second ThinkLA AI Brunch. Graham Wilkinson warned against AI homogenization from over-reliance on readily available tools and lazy prompting, advocating instead for strategic prompt engineering, diverse AI models, and human creativity to achieve unique results; he emphasized AI as a "multiplier" of capabilities, not just an efficiency tool, to avoid an AI "echo chamber." Mel Stern presented a case study during the AI in Advertising panel to demonstrate the power of using separate AI agents to represent distinct audience segments. This demonstrated AI's potential to amplify creative capabilities and personalization, exceeding a purely efficiency-driven approach. #AIinAdvertising #innovation

IPG Mediabrands and its agencies have been recognized as MediaPost's 2024 Agency of the Year! This honor is a testament to the transformative leadership of our Global CEO Eileen Kiernan, who has seamlessly integrated our distinct powerhouse agencies UM Worldwide, Initiative and Mediahub Worldwide into a technology-enabled network via KINESSO. Together, we're proud to collectively elevate the craft of media and help set the new standard for client service in our industry. Read the full article to learn about IPG Mediabrands' remarkable journey: https://bit.ly/4gpGcjJ #AgencyoftheYear #Innovation #MediaPost

Congratulations to MBCS #Malaysia on being awarded as S.E.A. Creative Agency of the Year! Always top work from Stanley Clement & The Team. 🥉 And many congrats on the impressive haul of 22 wins overall for our IPG Mediabrands APAC network! 🙌 #AOY24 #creative #media #content

In a world where brands fight for attention with ever-shorter content, how do you connect authentically with audiences? Brendan Gaul, IPG Mediabrands' Global Chief Content Officer, told Forbes about one solution that's yielding big results. Based on a recent MAGNA Global study centered on United States Postal Service's "Dear Santa" franchise, Brendan shares findings that show how spending more time with your content can deepen an audience's relationship with your brand. Read Brendan's full analysis here: https://bit.ly/3VLzGfP #DearSanta #ContentMarketing Mediabrands Content Studio #TRAVERSE32

Don’t forget to stream “Dear Santa, the Series” TODAY on Hulu! This heartwarming series by TRAVERSE32 is the perfect way to kick off the Christmas season.

We’re excited to share that Interpublic has been named Holding Company of the Year at The Drum Awards Festival 2024! With FCB Global earning Agency Network of the Year and our companies taking home an impressive 24 awards — the most of any marketing group — this recognition highlights the incredible power of creativity in delivering results for our clients. Congratulations to Area 23, FCB Global, Golin, Initiative, IPG Health, Jack Morton Worldwide, McCann Worldgroup, MullenLowe Global and UM Worldwide for their outstanding work. https://lnkd.in/etay5-vj

Another great win ‘Hot N Ready’ off the press: Little Caesars Pizza has named Mediahub as its U.S. media agency of record. We’ll be handling all media planning, buying, analytics, and audience strategy — plus, they’ll be tapping into our Radical and Disruptive Lab, which will focus on creative media strategies to drive growth for the iconic pizza brand. Read more in Ad Age here: https://lnkd.in/ecgusj68

We are pleased to share that THE FINAL COPY OF ILON SPECHT, a new short doc about the trailblazing woman who coined L'Oréal Paris's famed "I'm Worth It" tagline, will screen at Chelsea Film Festival on October 20th! Directed by 2x and current Oscar(R) winning filmmaker Ben Proudfoot, and produced by IPG Mediabrands Global Chief Content Officer / TRAVERSE32 Head Brendan Gaul, and Brett Henenberg, Proudfoot's Breakwater Studios, and executive produced in partnership with McCann Worldgroup, the film is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever. This is a must see! Tickets are on sale now: https://lnkd.in/ggWJpUXX

Congrats to our #MBCS leaders in Mexico and LATAM on being selected as jurors for the regional Effie Awards!

From "Queen of New York" to the Queens of Cannes! Celebrating this incredible moment with Marti & Peachez. 👑👏 #CannesLions2024 #Pride #TRAVERSE32