Med Ad News

One month from today, join us for the 36th Annual Manny Awards. Finalists for.... Agency of the Year - Category I ⭐️ FCB Health New York | An IPG Health Company ⭐️ Fingerpaint Marketing ⭐️ NEON | An IPG Health Company Agency of the Year - Category II ⭐️ DDB Health New York ⭐️ Patients & Purpose ⭐️ Propel Health Communications Agency of the Year - Category III ⭐️ Coefficient Health ⭐️ Heller Agency ⭐️ McKinney Health Reserve your seats now: https://lnkd.in/ejmbBNN #MannyAwards #2025Mannys

"While generative artificial intelligence continues to make headlines for its content creation capabilities, a more sophisticated technology – agentic AI – is emerging as a game-changer in lifesciences commercial planning and execution. This advanced form of AI promises to revolutionize how pharmaceutical companies approach their commercial operations, offering unprecedented efficiency and accuracy in decision-making processes."

🥂 The Med Ad News 2025 Manny Awards: Congratulations to each and every finalist 🥂 ✨ Med Ad News has named Bill McEllen, global president of Fingerpaint Group, as the Industry Person of the Year. McEllen is a 30-year industry veteran who leads with a visionary focus and a people-first empowering mindset. 🚀 Following his success at several renowned McCann agencies, McEllen ventured eight years ago to a small but fast-growing marketing agency in Saratoga Springs, New York and since then has helped transform Fingerpaint Group into a modern healthcare network. Fingerpaint Group’s meteoric rise to a top 20 U.S. healthcare marketing network is 100 percent attributed to McEllen’s unique leadership style that is rooted in the belief of putting his people’s interest ahead of his own. https://lnkd.in/ed6-nQT8 #MannyAwards #2025Mannys

Last week our jury for the 2025 Manny Awards, the MedAdvocates, came together to discuss the finalist campaigns in the creative categories. It was a passionate and lively discussion, and new connections were made. 🙏 Thank you to this panel of talented creatives for sharing their insights and expertise. Stefanie Paige Gunning, Bruno Brasileiro, Michael Schreiber, Jing Chen, Scott Watson, Renata Maia, Marcia Goddard, Annie Heckenberger, Franklin Williams, Mike McKeever, Ray Colon, Tara Powers, Rick Conrad 🏆 Med Ad News will be announcing the finalists for the 2025 Manny Awards this week! Stay tuned.

🏁 Began his career at traditional consumer agencies, creating award-winning campaigns for Heineken, Crest and a host of consumer packaged goods. Built two decades of experience in the healthcare industry, launching many pharmaceutical blockbusters and creating memorable work for brands that include: 💊 Advair 💊 Viagra 💊 Zithromax 💊 Lipitor 💊 Gleevec He has also donated his creative services to several worthy healthcare organizations: 💛 Stand Up 2 Cancer 💛 Children’s Brain Tumor Project 💛 Metastatic Breast Cancer Alliance ⭐️ Meet Michael Schreiber of DDB Health New York, a 2025 MedAdvocate! ⭐️ https://lnkd.in/eCsn9h7k #MannyAwards #2025Mannys #healthcaremarketing #pharma #creativeexcellence

💡 Committed to building successful brands, she pushes exceptional minds to generate work that is: 💫 Strategically sound 💫 Uniquely creative 💫 Consistently recognized by industry accolades 💪 Has nearly three decades of experience helping agencies develop strong reputations and long-standing client partnerships Her accomplishments and awards include: 🏆 Guinness World Record 🏆 Star of Advertising, Globals 🏆 Creativity International 🏆 The Creative Floor 🏆 Med Ad News 🏆 Creativity 40 🏆 LIA Health Jury President 🏆 CLIO Executive Jury 🏆 Cannes Lions Campaign Roundtable 🏆 Medical Advertising Hall of Fame: Young Executives 🏆 Female Quotient Star Panel ⭐️ Meet Marcia Goddard, a 2025 MedAdvocate! ⭐️ https://lnkd.in/eCsn9h7k #MannyAwards #2025Mannys #healthcaremarketing #pharma #creativeexcellence

Medical and biopharma industries are driving ever-accelerating advancements in genomics, technology, and AI that are improving health and medical outcomes. As a result, demands on medical marketing agencies to best serve the companies that are fueling biopharma advances depend on increased resources. 🙏 Jay Carter explains the benefits of PE collaboration with medical marketing agencies and how such partnerships are helping to scale for the common good.

🚀 Brings more than 20 years of industry experience across: ✔ Professional ✔ Direct-to-patient ✔ Medical education ✔ Managed markets communications 🏆 💪 Has motivated and mentored multiple agency teams to produce award-winning work in numerous therapeutic categories, including: ⚕️ SSRIs ⚕️ Oncology ⚕️ Cardiology ⚕️ Hematology ⚕️ Immunology ⚕️ Hepatology ⚕️ Dermatology ⚕️ Vaccines ⚕️ Women’s health ⚕️ Rare disease ⭐️ Meet Bruno Brasileiro of Calcium+Company, a 2025 MedAdvocate! ⭐️ https://lnkd.in/eCsn9h7k #MannyAwards #2025Mannys #creativeexcellence #healthcaremarketing #pharma

🗓️ Has nearly three decades working at agencies, in healthcare marketing for almost 10 years 🔎 In her work, focuses on ideas as both form and function, looking for new ways for brands to connect with audiences at precisely the right intersections 🌏 Focused on making the world a little better, every day Believes: 💡 The best marketing is integrated 💡 Viral is not a style but a cultural phenomenon 💡 Everyone should work in an agency for at least a year ⭐️ Meet Annie Heckenberger of Saatchi & Saatchi Wellness, a 2025 MedAdvocate! ⭐️ https://lnkd.in/eCsn9h7k #MannyAwards #2025Mannys #healthcaremarketing #pharma #creativeexcellence

Has more than two decades of experience in producing impactful campaigns across: ✅ Consumer ✅ Health & wellness ✅ Pharmaceutical brands 💪 A champion for giving a voice to #diversity and generating inclusiveness 💡 Dedicated to creating an environment full of collaboration and creativity 🇺🇸 🇧🇷 Born in the United States, grew up in Brazil, and she has a multinational family with a German brother, Brazilian sisters, a British grandfather and a Portuguese grandfather. 🌏 Her unique global perspective has been further enriched through her work on campaigns across markets in Europe and Latin America. ⭐️ Meet Renata Maia of Ogilvy Health, a 2025 MedAdvocate! ⭐️ https://lnkd.in/eCsn9h7k #2025Mannys #MannyAwards #healthcaremarketing #healthcareadvertising #pharma #creativeexcellence