MCoBeauty

🚨 We're hiring! 🚨 MCoBeauty is on the lookout for a Social Media Manager to join our team! If you live and breathe beauty, love creating scroll-stopping content, and know how to build an engaged community, this could be the perfect role for you. You'll be working on exciting campaigns, shooting and editing social-first content, and contributing to the strategy behind Australia’s #1 beauty brand. Sound like you? Apply now!

Today, we came together to celebrate International Women’s Day with a morning tea, a moment to recognise and honour the incredible achievements of women across social, economic, cultural, and political spheres.   This year’s theme, “Accelerate Action,” reminds us that now is the time to take decisive action—both individually and collectively—to break down the barriers that still hold women back. By committing to advancing gender equality, we’re not only creating better opportunities for women, but also driving positive change for society as a whole.   It was a pleasure to come together with VidaCorp, and together, we will continue to accelerate action, working towards a world where gender parity is not just an aspiration, but a reality for all.   #MCoBeauty #LuxeforLess #IWD

At MCoBeauty, we were delighted to attend the VidaCorp ANZ Commercial Conference last week on the Gold Coast. It was a truly invaluable opportunity to come together, share our vision, and focus on the exciting prospects ahead—not only for VidaCorp, but specifically for MCoBeauty. Colin Armstrong, VidaCorp's Chief Commercial Officer, officially opened the conference by unveiling our 2025 theme, “Now is the Moment.” This set the tone for embracing the importance of seizing the opportunities before us. The presentations from each category and brand team clearly demonstrated just how ready we are to build a next-generation company that will redefine health, wellness, and beauty.   We were privileged to hear from our senior leaders, including DBG Health Executive Chairman and CEO Dennis Bastas, who spoke passionately about the ambition and potential of DBG Health, and VidaCorp CEO Sandy Mellis, who shared our global vision and the steps we’re taking to build the next-generation organisation. We were also fortunate to hear from Steve Sammartino, our keynote speaker, who offered a thought-provoking perspective on how technology will shape our future.   A special thank you to our MCoBeauty team—Kaitlin Rady, Morgan Jenkins, Alexandra Latimer, and Beci Mamo —for their exceptional presentation, which provided valuable insights into our plans for FY26 and beyond. We are excited for the journey ahead as we continue to realise our vision and elevate MCoBeauty to new heights.

The Walmart Birkin or “Wirkin” has set off a discussion about status, luxury fashion and brand gatekeeping. Compared to four- and five-figure designer bags, beauty products are often referred to as accessible luxuries. Still, many remain too expensive for the masses. That’s where dupe brands like MCoBeauty have come in, offering replicates of covetable prestige products (Charlotte Tilbury’s Hollywood Flawless Filter and Dior’s Addict Lip Oil Glow, for example) for a fraction of the price. On social media, product hunters have become adept at sniffing out the best dupes, and the dupe brands have taken off. MCoBeauty is the No. 1 mass-market makeup brand in Australia, and now it’s entered stores in the United States. Target has rolled it out to 1,200 Target locations with 100 products under $15. The launch follows its arrival at Kroger, where it has quickly become one of the top three cosmetics brands. The retailers' embrace of dupes is controversial in the beauty industry, where many detest dupe brands riding on the creativity of others, but data has shown dupes have grown the market. Read more: https://bit.ly/4ahlVeE #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

  We’re thrilled to announce that MCoBeauty is now stocked at Target in the US! Our products are available online now and will be hitting shelves on the 16th of February.    This milestone marks an exciting new chapter for us, and we’re proud to have partnered with Campbell Puckett and Jett Puckett to bring this campaign to life. Their creative vision has been instrumental in showcasing MCoBeauty’s core message: luxury beauty should be accessible to all.   We’re also excited to feature an original track by JVKE, whose music perfectly captures the feeling of luxury, complementing our anti-gatekeeping approach to beauty.   MCoBeauty continues to expand globally, already a leader at retailers like Woolworths, Big W, Chemist Warehouse in Australia, and Kroger in the U.S. This new partnership with Target further solidifies our commitment to making high-quality beauty available to everyone.   #MCoBeauty #LuxeforLess

We’re delighted to see MCoBeauty featured in Daily Mail, following celebrity makeup artist Jo Baker’s all-MCoBeauty look for Jennifer Coolidge at the Golden Globes. Jo, who has worked with stars such as Mariah Carey and Gal Gadot, created a radiant, glowing look using exclusively MCoBeauty products—allowing fans to recreate the glam for just $154.60 AUD. It’s an exciting moment for the brand to be recognised for delivering high-quality, accessible beauty at the highest level of celebrity glam. Read the full article here: https://lnkd.in/gkNnVXpk DailyMail.com Cindy Tran

MCoBeauty Featured in NEWBEAUTY We’re thrilled to share that MCoBeauty was featured in NEWBEAUTY as part of Jennifer Coolidge’s show-stopping Golden Globes look! Celebrity makeup artist Jo Baker used our products to achieve her glowing, fresh-faced beauty, proving that red-carpet glamour doesn’t have to come with a hefty price tag. This is such a proud moment for MCoBeauty - being part of one of entertainment’s biggest nights and helping bring an iconic look to life. Moments like these spotlight our mission to make luxe-for-less beauty accessible to all, whether it’s for the red carpet or your everyday routine. Here’s to more magic, more glamour, and more incredible moments ahead! Read the full article here: https://lnkd.in/gCKYgxEN #MCoBeauty #LuxeforLess #GoldenGlobes NewBeauty

MCoBeauty x NewBeauty

Congratulations to Amanda Barnes – Woolworths Supermarkets Account Manager of the Year! We’re thrilled to celebrate Amanda’s incredible achievement at the Woolworths Supermarkets Trade Partner of the Year Awards. Her dedication, expertise, and collaborative spirit have been instrumental in MCoBeauty’s success at Woolworths. This prestigious award reflects Amanda’s exceptional ability to drive growth, foster innovation, and build strong relationships. We’re so proud of Amanda for this well-deserved recognition and her unwavering commitment to delivering quality products to customers. Here’s to more milestones and continued success! 👏✨ #MCoBeauty #LuxeforLess

MCoBeauty has been ranked #6 in the AFR Fast 100, recognising us as one of the fastest-growing companies in Australia! 🎉 From launching with just six products to now offering over 900, our growth has been driven by a commitment to delivering premium beauty at an accessible price. With our products stocked in 1,500+ stores across Australia and New Zealand and our recent expansion into the US and plans for Europe next year, the future is looking even brighter. 🌍✨ This milestone wouldn’t be possible without our incredible team, our loyal customers, and our innovative approach to beauty. We’ve taken risks, disrupted the market, and kept pushing the boundaries of what’s possible. Here’s to more growth, more innovation, and continuing to paint the world pink! 💖 Read more here: https://lnkd.in/eXWDQgdf Shelley Sullivan Sandy Mellis The Australian Financial Review