McGaw

Throwback to HIMSS, where Asa Hochhauser got to demo our Stack Builder tool to help healthcare and health tech companies visualize their stacks, spot their gaps, and make better connections that can drive them closer to their goals. Thanks to the Twilio team for giving us the opportunity to showcase how Segment can deliver better outcomes for anyone struggling to deliver personalized and connected customer experiences. See how your stack measures up for free. Link in the comments 👇

At HIMSS this week? Stop by booth #848 and say hello to Asa Hochhauser and Segment. Discover powerful healthcare use cases and put your tech stack to the test with our live Stack Builder tool. See how it measures up—in real time! Can't make it? Try our FREE tool in the comments 👇

Your sales team is losing deals right now. Not because your product isn’t great. Not because your pitch isn’t strong. But because your lead scoring is broken. Leads that don’t get the right attention at the right time? They go straight to your competitors. That’s where Segment + HubSpot come in. Use them to: 🔥 Automatically enrich lead data 🔥 Score leads based on real-time signals—so your reps focus on the hottest prospects 🔥 Sync data across platforms effortlessly—goodbye, messy spreadsheets Shoutout to Joel Hatmaker for breaking it all down in this step-by-step Segment Recipe so you can set it up today. Get the full recipe in the comments 👇

Tired of running A/B tests that don’t move the needle? Stop guessing and start optimizing with our A/B Test Plan Template—built using the proven VICE Framework (Velocity, Impact, Confidence, and Ease). Test faster and get results quicker Prioritize high-impact experiments that drive conversions Eliminate uncertainty with a structured, data-backed approach GOHUNT increased registration conversions by 200% in their first month using this method. Will you be next? Download the template now. Link in the comments. ⬇️

NJM Insurance Group had a growth problem. But not the kind you think. Their challenge wasn't getting data, it was using it. Scattered across different systems, their data was trapped in silos. They had the tools, but no way to connect them. Leaving their team unable to make the data-driven decisions they needed. NJM needed a partner—not just another platform to add to the mix. And that's where we entered the picture. "They asked the right questions, dug into the details, and gave us a full MarTech diagnostic—screen grabs, visuals, and a clear plan," says Cam Maio, VP of Marketing at NJM Insurance. Now, NJM's entire team has real-time access to a unified data view. ❌ Silos? Gone. ❌Guesswork? Eliminated. Just faster and more confident decisions. Is your tech stack holding you back? Use our free Stack Builder Tool to visualize your martech stack, spot inefficiencies, and find hidden savings. [Link in comments 👇] #martech #insurance #techstack

Try our FREE Stack Builder to visualize your stack and see exactly where you can optimize. Link in the comments👇

🔥 How Mysa 2X’d conversions with better data “We had all this data, but we didn’t even know if it was true.” — Daan Goossens, former VP of Growth at Mysa Struggling to trust your data? You’re not alone. Mysa, a smart thermostat company, had huge growth potential, but siloed data and tracking issues kept them from making the most of it. That changed when they partnered with McGaw. Here’s how we helped: ✅ Uncovered hidden gaps with a full data audit ✅ Built a seamless customer data platform with Segment ✅ Created dashboards that delivered immediate impact ✅ Doubled organic search conversions in the U.S. Now, Mysa can spot product issues before customers even report them—a game-changer for CX, retention, and revenue growth. Is messy data costing you conversions? 📅 Book a free strategy session to find out (link in comments) 👇 🎥 Hear the full story from Daan Goossens below. #Marketing #GrowthHacking #Segment

Everyone’s talking about Composable CDPs—but is it really a new category or just a marketing buzzword? 🤔 The truth? Nearly all modern CDPs are composable to some extent. The real decision is between: ✔️ Warehouse-First CDPs 👉Best for teams with strong data engineering resources 👉Require manual setup & control over data pipelines 👉Offer customization, but demand technical expertise ✔️ Hybrid CDPs (Like Segment) 👉Make it easier to ingest, unify & activate customer data 👉Reduce engineering bottlenecks 👉Provide the most pre-built connectors for real-time personalization & segmentation The bottom line? Choosing the right CDP isn’t about composability vs. non-composability. It’s about aligning with your data infrastructure, team resources & marketing goals. If your team is struggling with fragmented data or trying to decide between different CDP models, let’s talk! 📍 Full article’s link in comments. #CDP #Marketing #Segment

"If you've got a whole lot of data and don't know where to send it, or you need a foundation in place, just work with McGaw. They'll take care of all that and more and make sure you're set up for long-term success." — Andrew Boryk, Cofounder/Head of Innovation, Lunchbox Watch the full story below  👇

Martech mistake alert! 🚨 Are you upgrading your tech stack but skipping a Customer Data Platform (CDP)? BIG mistake. 😬 Buying an ESP first? You’re setting yourself up for 2X the integrations, tech debt, and labor costs. The right way? Start with a CDP (like Segment). Want to see why? AND save 💸 , ⏳ , and headaches. 🧠 See the link in comments. 👇