Marketer Tips

Experience Over Possession, Gen'Z Luxury. Gen Z values experiences over owning luxury goods, favoring moments they can share and showcase on social media. This has driven demand for experiential luxury like exclusive events, pop-ups, and limited-edition releases that foster community and exclusivity. +71% Gen Z say they would rather spend money on an experience than a product. +75% Gen Z beauty consumers claim that "the brand’s values and storytelling" significantly influence their purchasing decision. >>Experience over product<< They are clearly less concerned about brand loyalty and more focused on experiences. They want to be sold on a life-changing experience rather than just the product itself. +43% increase in engagement and sales conversions among Gen Z Beauty brands offering "limited-edition drops" and collaborative experiences. +58% of Gen Z shoppers prefer to engage with beauty products through interactive retail, such as pop-ups, AR try-ons, and in-store events, rather than traditional counters. >>Decline of traditional brand loyalty<< +22% of Gen Z beauty consumers consider themselves loyal to one brand. Instead, experience-driven loyalty programs perform 2.5x better than point-based systems. Traditional brand loyalty is steadily declining among Gen Z, with only 22% of beauty consumers in this group identifying as loyal to a single brand. Unlike previous generations, they aren't swayed by name recognition or long-standing reputations alone. Instead, they seek brands that offer dynamic, memorable experiences and a sense of personal connection. Experience-driven loyalty programs, such as early access to exclusive events, immersive content, or personalized rewards, resonate much more strongly, performing 2.5 times better than traditional point-based systems. For Gen Z, loyalty isn’t earned through routine purchases, it’s built through shared values, emotional engagement, and unique brand interactions. Strategic takeaways. Design experiences, not just products, use pop-ups, gamified storytelling, and social sharing. Collaborate with culture through limited-edition collabs that feel like events. Enhance real life with AR try-ons and interactive packaging. Foster community through exclusivity with invite-only drops and fan events. Find my curated search of examples and get inspired for your next hit. Featured Brands: Bodycult Chanel Gucci Kylie Cosmetics Miu miu Prada Refy Rhode Simihaze Skims Tiffany&co Credit: Juan Campdera

Unlock a marketing powerhouse with Omnisend's latest suite of new features. From AI-powered subject line A/B testing to customizable forms that drive conversions, this is the upgrade you’ve been waiting for. What’s new? ✅ Enhanced Campaign & Workflow Reports ✅ AI-Powered Subject Line A/B Testing ✅ Customizable Multi-Step Forms ✅ Shopify Discount Improvements & more! Catch up on the latest in Omnisend’s Q1 Product Update Webinar Replay and see how these features can work for you! Watch the replay here >> https://lnkd.in/gYjuz87K #OmnisendPartner

Gamma's first AI launch was exactly 2 years ago. We were pre-revenue - just a small team crammed in a 2-bedroom apartment, hoping for some signups. Today, 50 million users later, the next chapter at Gamma begins ... and we're pumped. We're dropping powerful updates and an entirely new look & feel that transforms how you'll work with AI. Our vision: To build tools for imagination. You have ideas. Gamma helps you explore them, shape them, and bring them to life. Try it out now: gamma.app (We'd love to hear what you think)

I've been using Omnisend for my newsletter for two months now, and I wish I had switched to them sooner. Omnisend is Klaviyo’s biggest competition. They’re closest to them across every measurable aspect. I really like the Omnisend team, their platform, and their outlook for the coming months and years. And their success speaks for itself. They have over 125,000 ecommerce brands using them. And they have a 4.7 out 5 star rating from 6,150 companies on the Shopify App Store. They make it super easy to engage your list, drive repeat sales, and create seamless personalized experiences. This is why I’m all-in on Omnisend. I’ve joined them as a customer, advocate, and influencer. As mentioned, I switched my newsletter to Omnisend, and I have clients who are also switching. You should, too! If you'd like an introduction to the Omnisend team, send me a message, and I’ll happily connect you with them. P.S. If you’re using Omnisend too, comment and let me know!

Marketing strategies don't need to be complex or groundbreaking. They just need to work. That typically means driving more traffic, leads, sales, retention, etc. Stop guessing. Start measuring. Credit: CJ_250marketing on Twitter/X

Copywriting Tip: Use your customer's words in your copy. Go to sites like Reddit, Quora, and Forums. Study their words and expressions. Then replace words in your copy for the ones you found. People buy from people who sound like them.

Enough marketing lessons from me. I am sure you all want to see something new. 😅 So today I am sharing the top 6 marketing lessons from Ryan Reynolds that will help you scale your marketing game. 🚀

Marketing cheat codes I wish I knew when I started out... 1. In most cases it is cheaper to give away something for free to attract visitors than it is to spend money on marketing. 2. The biggest opportunity your competition is probably not leveraging is conversion rate optimization. 3. Making paid ads work is too hard unless you optimize for lifetime value. Add upsells and 4. One of the best upsells is typically offering speed (faster results) or automation (help people achieve the result with less work). 5. Personalization helps boost conversions, but adding too much personalization creates a lot of work and doesn't help that much more with conversions. 6. Running sales and promotions is much more effective if it includes a countdown clock on your website and in your emails. 7. Spend more time updating content than creating it... it's why Wikipedia ranks so well (no one wants to read old content). 8. Free tools generate more traffic than free content. 9. Text-based emails work better than fancy designs. The main reason is the increased deliverability outweighs the conversion drop. 10. Marketing in a niche is expensive as your potential customers are still targeted by large corporations selling generic goods like toothpaste. Go after large markets, not niches. 11. SEO isn't better than paid ads. Paid ads aren't better than social media. Social media isn't better than email... all channels are great. Leverage them for what they are. Credit: neilpatel on Twitter/X

The most expensive career mistake: Getting emotionally attached to your job. After 6+ years in corporate I realised: Companies don't love you back. That's not an opinion. It's fact. When you attach to companies: → They change direction, you lose focus → They cut budgets, you lose stability → They pivot strategy, you lose position Instead, attach to purpose. Here's how: 1/ Define Your Non-Negotiables - Write down your core values - List what truly matters to you - Set your own success metrics 2/ Build Your Foundation - Create a personal brand - Own your skill development - Network outside your company 3/ Play The Long Game - Document your wins - Build systems, not just skills - Focus on market value, not job title Because when you know your mission: - Every job becomes a stepping stone - Every role becomes a chapter - Every setback becomes a lesson Remember: Your company has a backup plan. Do you? Start here: → Write your mission statement → List 3 skills you own (not rent) → Build one asset outside your job The truth is: Jobs are temporary. Purpose is permanent. ♻️ Repost to spread the message! Credit: Noemi Kis✨

I've been in the copywriting space for 10 years and have generated $100’s of millions of dollars for clients. Here are 9 profitable copywriting lessons I've learned along the way: 1. It's (almost) always the same: Most pieces of copywriting follow the same pattern: >> Compelling headline >> Interesting lead >> Benefit-oriented body copy >> Clear offer >> Clear CTA You can use this structure for pretty much every piece of copy. 2. Everyone is not your customer: So stop trying to sell to everyone. Instead... Sell to the small (but hungry) group of people who are more willing to buy from you. Selling to many = few sales. Selling to a few = many sales. 3. Focus on the headline: It doesn't matter how good your copy is. How great your page looks. Or how much social proof your product has. If people don't make it past the headline, they're useless. Spend a good chunk of your efforts on perfecting the headline. 4. How to write good copy: When writing, write as many words as you can. When editing, remove as many words as you can. Don't mix these two. 5. Copywriting is a slippery slope: The headline sells the subheadline. The subheadline sells the lead. The lead sells the body copy. The body copy sells the CTA. The CTA sells the click. This is how you make people read your copy. 6. The prospect doesn't care about you: They care about: >> How you can help them >> How your product will make their life better >> How your company provides what they need Focus your copy on them. 7. Keep it simple: When writing copy, follow the rule of one - One offer - One big idea - One USP - One unique mechanism - One CTA (but multiple links/buttons) Simple copy = effective copy. 8. Be a friend, not a salesman: >> Tell jokes >> Show your personality >> Talk in you-language >> Empathize with them >> Give, then ask People buy from people they like. 9. Never write copy from scratch: Use one of these frameworks >> Before-after-bridge >> Pain-agitate-solution >> Attention-interest-desire-action >> Features-advantages-benefits >> Picture-promise-prove-push You'll save a ton of time & make $$$. Thank you for reading this! I’ll keep sharing content with you on: - Copywriting - Email marketing - Ecommerce - Building an agency - Entrepreneurship So follow Chase Dimond to keep learning!