Marketbridge

Healthcare is complicated—customer experience shouldn’t be. Our new report, based on a survey of 1,000+ privately insured individuals (ACA, Group, and Medicare Advantage), answers three key questions: 🔍 How are consumers purchasing health insurance? 🔍 How are members accessing healthcare services? 🔍 How are members engaging in health and wellness activities? For survey findings, strategic implications, and actionable insights, download the report: https://hubs.la/Q03fNkd60

A large software provider was looking to transition its entire product portfolio to an as-a-service model, but needed to refine their messaging to align with shifting market demands. Recognizing the opportunity for growth, they turned to us to refine their positioning and create a compelling messaging strategy that resonated with their target audiences. Check out the case study (https://lnkd.in/gDW2v2gm) to see how we: – Identified key buyer insights and messaging gaps – Triggered impactful pivots in messaging for greater alignment – Informed strongest value drivers by use case and role

B2B marketing is evolving fast, and this article breaks down five ways to adapt your strategy—social presence, influencers, and more. Check it out ⬇️

One of the hottest events in B2B marketing, Forrester's B2B Summit, is happening in Phoenix ☀️ next week—and some of our go-to-market and brand-to-demand leaders will be there! Steven Lewis, Joanna Bittle, and Richard Hill will be attending the conference, spending time at 6sense's club6, and networking with leaders in B2B marketing (like yourself!). Want to join in on the fun and spend some time with the Marketbridge team? Let’s make it happen—send us a message or comment below!

My latest Marketbridge blog post is up on what advertisers should consider given the declining consumer financial outlook and seeming rise in consumer activism. Prepare now to avoid reactionary decision making! A couple of key points: -Don't completely throw our your marketing playbook or mix -Continue spending on brand -Consider cuts in lower funnel as demand softens -Focus on quality Read the full post: https://lnkd.in/eJ9mSv9Y #marketingstrategy #marketing #marketingmix

For those of you who are not inclined to read a long paper (or just haven't had the time to yet), figured I'd try to distill some of the key points from our recent Medicare Advantage White Paper (https://lnkd.in/gtk7mjTZ ) Look forward to discussing the implications of these trends and challenges in our first peer insights event next week! Andy Hasselwander, Melanie Russo, Brittany Gravatte, Taylor Lockhart

Marketing mix modeling (MMM) offers a clear view into what’s really working. By measuring the impact of every dollar spent, you can make confident, data-driven decisions to optimize your budget. Explore a detailed MMM example here: https://hubs.la/Q03crdr40

What sets high-growth sales teams apart? We took a deep dive into the strategic priorities and operating rhythms of B2B SaaS sales and revenue operations leaders. This report is packed with clear insights and actionable takeaways you can put to work right away, including: - The key differences between three sales team archetypes: Steady Builders, Market Contenders, and Growth Leaders - The core attributes that define high-performing sales organizations - The essential building blocks to reach your next stage of growth - Five high-impact priorities every sales leader should focus on Download the report to see how your team stacks up: https://hubs.la/Q03crh0K0

We’re thrilled to welcome Bob Ray to our Board of Directors! Bob’s deep expertise will be invaluable as he provides strategic guidance on our organic and inorganic growth priorities, helping us expand our unique focus on aligning scaled consulting and marketing services rooted in data and technology. Read the full announcement (https://hubs.la/Q03ch_0x0) and join us in welcoming him 🎉

As much as we love connecting here on LinkedIn, we’re even more excited to (re)connect in person at the amazing events coming up! Explore the full lineup and see where we’re headed next ➡️ https://hubs.la/Q03bLggm0