Luminate

Uncover more music insights with Airplay in CONNECT 44% of U.S. music listeners cite radio as a primary source for music discovery. Which is why we are pleased to share that radio consumption data–or Airplay–is now available to CONNECT subscribers. 🎶 Identify the songs with the widest reach and catch the next subculture-to-mainstream crossover hit. 🎙️ Understand the types of stations driving a hit song’s radio success and keep those formats in mind for promotional campaigns. 🌏 Analyze regional Airplay patterns and start planning stops on the next tour. Interested in seeing for yourself? Reach out and we’d be happy to show you ➡️ https://lnkd.in/grUfRJDA

Today, we announced our new partnership with Korea's #KreatorsNetwork. And Billboard says it best, "For Luminate, the partnership strengthens its presence in one of the world’s most influential music markets, while offering Korean music companies more robust access to tools for analyzing streaming performance, audience behavior, and cross-border trends." Read more: https://lnkd.in/etU3Dr9M

🌟 Sabrina Carpenter Is Music’s Fastest-Rising Star on Luminate Index. Here’s the Math: Sabrina Carpenter just made one of the biggest jumps on the Luminate Index, leaping from a score of 65 to 86 in just two quarters. That puts her among the top 5% of artists we track. How’d she do it? By making major strides across all five dimensions of the Index: 🎧 Streaming Footprint 📣 Awareness 💬 Public Perception 🔥 Fan Engagement 📱 Social Media Footprint From viral hits to brand collabs and even a playable Fortnite character, Carpenter’s multifaceted presence is powering real fandom growth. Explore how the Luminate Index offers a 360° view of artist momentum in our latest Tuesday Takeaway: https://lnkd.in/gpGNPNYH

🤠 Landman: The 2024 Streaming Hit So Huge It’s Dominating 2025 Luminate’s Streaming Viewership (M) now offers complete data for Q1 2025 (Jan 1–Mar 31), and with our new Ranking Report feature, subscribers can easily surface the top-performing shows across platforms. For scripted dramas, Paramount+’s Landman emerged as the clear winner topping the Top 20 list by a nearly 4 billion minute lead over Netflix’s The Night Agent. Despite wrapping its season in early January, Landman remained a dominant force well into Q1, continuing the momentum it built in Q4 2024 when it reached 9.9B minutes. It’s now the top drama across two consecutive quarters — a massive win for co-creator Taylor Sheridan and Paramount+. Read more in our latest Streaming Watch: https://lnkd.in/gkvY6Emk

🎵 Latin music is once again leading the way in U.S. audio streaming growth. According to Luminate’s latest data, the genre saw the largest share increase of any core genre in Q1 2025 — accounting for 8.44% of all U.S. on-demand audio streams. That’s more than 28.9B streams, driven in large part by the ongoing success of Bad Bunny’s DeBÍ TiRAR MáS FOToS, now a three-time No. 1 on the Billboard 200. With multiple albums still climbing the charts and growing demand across platforms, Latin music remains one of the U.S. market’s most powerful growth engines. Read more in our latest Tuesday Takeaway: https://lnkd.in/grPYztKi

⏩ Streaming’s Unlikeliest Success Is a 60-Year-Old Soap Opera In a streaming world filled with original series consisting of just 10 to 13 episodes per season, one show is making its mark with a higher-volume approach. Days of Our Lives, the 60-year-old NBC soap opera which Peacock made exclusive to streaming in 2022, exhibits steady daily viewership across hundreds of modestly budgeted episodes. Season 60 has appeared on Luminate’s Top 50 Streaming Original TV Shows for 31 out of its 32 weeks of release. With 3.8B minutes watched this season alone, Days has outperformed high-profile series across major platforms—including Apple TV+, Netflix, Hulu, and Prime Video. Peacock demonstrates that the value lies in the depth and consistency of exclusive library programming. Read more in our latest Streaming Watch newsletter: https://lnkd.in/gXvWrYJ6

🎙️Podcasts Offer VIP Access to Some of Music's Most Valuable Fans Podcasts haven’t just hit the big leagues, they’ve become a pervasive part of the average American’s entertainment diet. Luminate’s latest research shows that weekly podcast listeners are 40% more likely to be music superfans, with a +62% lift in live music attendance and +45% more likely to pay for streaming. These listeners are four-quadrant consumers—they stream, attend concerts, buy vinyl, and crave deeper artist connections. They’re also tastemakers, with 41% influencing their friends’ music choices. With podcasts securing their place in culture, the music industry has a golden opportunity to tap into engaged, high-value listeners. Are streaming platforms and artists making the most of it? Explore the full insights in our latest Tuesday Takeaway: https://lnkd.in/gwZF-beJ

🏆 Do Oscar wins really boost streaming numbers? Unlike TV series, tracking the streaming impact of award-winning films is trickier due to varying release patterns. Luminate’s latest Streaming Watch reveals key insights: 🎥 Availability matters: Films that hit SVOD soon after the Oscars saw the biggest bumps. ⭐ Star power & IP win big: Wicked dominated thanks to strong brand recognition and Ariana Grande’s fanbase. 📈 Theatrical prestige vs. streaming success: Are distributors leaving money on the table by prioritizing box office over streaming? The data suggests they might be. Read our latest Streaming Watch Newsletter for more in-depth analysis: https://lnkd.in/grZ_W-nT

🎧 What keeps music streamers engaged? The features they value most. In an increasingly competitive streaming landscape, understanding what matters to your audience isn’t just an advantage—it’s a necessity. Luminate Insights’ latest research highlights how different DSPs attract and retain listeners by catering to distinct preferences: 🟧 SoundCloud listeners over-index on emerging genres like Afrobeats & Afropop ⬛ TIDAL users are 110% more likely to prioritize live-streamed concerts & events 🟦 Amazon Music fans over-index on voice assistant & smart speaker integration The takeaway? Platform differentiation is key. Read our latest Tuesday Takeaway for more: https://lnkd.in/gnZNNAcA

🍀 Luck of the Irish—or strategic streaming success? Martin Scorsese’s The Irishman (2019) has re-entered the Luminate Top 50 Movies chart, jumping to No. 24 last week—making it the oldest film on the list. Since early March, viewership surged 275%, peaking at 30K daily unique views between March 8-9. Two key factors likely fueled this rise: 🎬 Robert De Niro’s return in Netflix’s Zero Day (Feb 20, 2025) ☘️ St. Patrick’s Day buzz driving renewed interest A reminder that great films don’t fade—they find new life. Read more in our latest Streaming Viewership newsletter: https://lnkd.in/gbEF__G8