Legends

As the 2025 Major League Baseball (MLB) season gets underway, our Legends hospitality teams across the league are bringing fresh and innovative flavors to fans this season. From enhanced ballpark favorites to new signature dishes, we’re delivering an unforgettable game day experience for our partners and their fans. #TheLegendsWay   🍤 Legends' Lobster Roll - Yankee Stadium (New York Yankees) 🍟 Cotton Candy Fries - Rogers Centre (Toronto Blue Jays) 🧀 Crafty Mac & Mash – Angel Stadium (Los Angeles Angels) 🍸 Bronxtail - Yankee Stadium (New York Yankees) 🌭 Crunchy Pickle Hot Dog - Rogers Centre (Toronto Blue Jays)   🧇 Cream and S’mores Waffles – Angel Stadium (Los Angeles Angels) 🍮 Petroni Tiramisu  - Yankee Stadium (New York Yankees) 🍹 Touch Em' All Joe, Mango Spritz, Hugo Spritz, Tropical Spritz - Rogers Centre (Toronto Blue Jays)

Congratulations to our very own Jane N., Group Senior Vice President, Partnerships who was named to the Sports Business Journal Forty Under 40 Class of 2025! #TheLegendsWay

Shining a spotlight on the women of Legends & ASM Global who foster connections and pave the way for others to thrive in the industry 🫶 #WomensHistoryMonth | #TheLegendsWay | #ASMGlobal

As we MARCH through Women’s History Month, we’re ecstatic to highlight Arianna Lacerte, Vice President, Business & Legal Affairs, who has innovatively blended her personal passion for sports with her professional expertise in the legal world!    She counts her time spent working in the 2020 NBA “bubble” as a challenging but truly formative experience that built her confidence. Through that confidence, she fulfills her simple desire to work with great people at Legends + ASM Global, where she considers her teammates “best-in-class.”   When Arianna isn’t helping drive Legends Global Sales & Partnerships deals with break-neck speed, she’s doing her favorite thing outside of work: traveling. She loves the beach and is relaxed by a body of water; she also found inspiration from her youth as a competitive gymnast to witness gold medalist Simone Biles compete live in the Paris 2024 Olympics.    The LEAGUE of Legendary Women proudly champions the hiring and empowerment of women to foster a more inclusive and equitable workplace. Check out current job listings for the opportunity to work alongside amazing teammates like Arianna! https://lnkd.in/g3Hj7RfD

“Teamwork” is the name of our game and these Global Partnership experts are leading the way! These Faces in Legendary Places connect brands with premier partners to deliver real value for live experience fans and guests. Whether innovating with new processes, launching new relationships, or making history with new events, our partnership team is always finding 🆕 ways to win! If you are interested in joining our Legendary team, check out current Legends job openings within sales and across our company. https://lnkd.in/gynqU8YK #TheLegendsWay | #ASMGlobal

Grateful. Honored. Inspired.   Legends & ASM Global are honored to be named finalists for the 2025 Sports Business Journal Sports Business Awards in three categories:   🏆 Best in Property Consulting, Sales & Client Services 🏟️ Sports Facility of the Year – Caesars Superdome 🤝 Deal of the Year – Legends Acquires ASM Global   These nominations reflect the legendary work, dedication, and innovation our teams put in day in and day out, as well as the trust of our incredible partners. Together, we’re shaping the future of live experiences. #TheLegendsWay | #ASMGlobal

For the third consecutive year, Legends’ Global Merchandise team achieved record-breaking on-site merchandise sales at the BNP Paribas Open. Since taking over merchandise operations in 2023, Legends has more than doubled merchandise sales revenue, increasing it by 140%!   With an enhanced on-site retail experience and over 1,000 expansive offerings for fans of all ages, sales at the 2025 tournament were 18% higher than the previous record achieved by Legends last year. This year fans of all ages had the opportunity to shop in the 25,000 sq ft retail shop featuring the largest collection of BNP Paribas Open and tennis merchandise in the tournament's history.   Congratulations to our partners at BNP Paribas Open and our Legends team members on this historic tournament. #TennisParadise | #TheLegendsWay

Here’s to powerhouse women at Legends & ASM Global!   YOU accelerate action in the communities and for the partners we serve to deliver best-in-class live experiences by working with intention, leading with strength, and driving innovation.   Today and every day, we honor your commitment to making our business and the world we all share a legendary place to be.   #TheLegendsWay | #ASMGlobal | #IWD2025

Congratulations to our ASM Global team at Kai Tak Sports Park! #TheLegendsWay | #ASMGlobal

A “typical” day in our world: creating legendary experiences with our partners to forge historic moments with their fan base!   ✅ San Diego FC played its inaugural Major League Soccer (MLS) home match with a SOLD-OUT crowd of 34k+ fans ✅ Largest Snapdragon Stadium attendance in stadium history ✅ Activated with partners including DIRECTV, Palomar, MTS, Alaska Airlines, InterContinental San Diego, San Diego County Toyota Dealers, Modelo®, and California Bank & Trust, and more!   Legends is proud to help power partnerships, premium seating, and ticket sales for San Diego FC. #TheLegendsWay