LeapPoint, an OPMG Company

Creativity came to life during Adobe Summit as we hosted an Adobe Firefly photobooth! We loved seeing so many of you experience the magic of generative AI firsthand. Adobe Firefly is more than just a tool – it’s a creative powerhouse. Whether you want to generate stunning images, captivating audio, or dynamic videos, Firefly makes it possible. Just use simple, everyday language to bring your boldest ideas to life. Firefly gives you complete control with commercially safe AI models either as a standalone platform or integrated with your favorite Adobe apps. Discover how Gen AI can transform your Content Supply chain at: https://lnkd.in/d2W5JqBK. #AdobeFirefly #GenerativeAI #AdobeSummit #CreativeInnovation

Are you running into limitations with your Fusion data store? Workfront projects can act as effective pseudo data stores, offering more flexibility and easy access management. In our latest Wizards of Workfront newsletter, Andrew Koprowski, David Cornwell, and Laura Kieffer explore why and when to consider Workfront for your data storage needs.   Key Takeaways: ▪️ How to use Workfront projects as data tables ▪️ When to opt for Workfront over Fusion (and vice versa) ▪️ Best practices for managing visibility and access   Head over to The Community for more insights to help you make the right choice for your needs: https://lnkd.in/eEyikVHe

We’re still buzzing from the incredible energy and innovation at last week’s Adobe Summit! Our theme of 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘥 truly resonated, as we witnessed how Adobe continues to push the boundaries of what’s possible in delivering personalized, seamless, and connected experiences.   From groundbreaking product announcements to meaningful connections with clients and partners, the event reinforced what we believe at LeapPoint: 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝘀 𝘂𝗻𝗱𝗼𝘂𝗯𝘁𝗹𝘆 𝘁𝗵𝗲 𝘀𝗽𝗮𝗿𝗸. However, the real magic happens when businesses align their people, processes, and purpose to realize the full potential of Adobe technology. At LeapPoint, we can help you ignite that spark and turn potential into scalable, impactful value.   Here are a few highlights that stood out to us:   𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Adobe’s new 𝗚𝗲𝗻𝗦𝘁𝘂𝗱𝗶𝗼 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 and updates to GenStudio for 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 are game changers for streamlining the content supply chain. By unifying data and enabling seamless collaboration across tools and platforms brands can now create, activate, and personalize content faster than ever before.   𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗗𝗮𝘁𝗮 & 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝗶𝗻𝗴 Adobe’s launch of 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 and new AI capabilities, including the 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗔𝗴𝗲𝗻𝘁 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗼𝗿 underscores the power of connected data and decisioning. Imagine being able to measure content performance down to the smallest detail and adjust in real-time or orchestrate AI agents to deliver hyper-personalized, data-driven experiences. Paired with Omnicom’s expertise in unifying data and turning insights into action, these tools are paving the way for brands to build stronger, more meaningful customer connections.   𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 Simplifying complexity is at the heart of modern marketing, and Adobe’s focus on operational efficiency stood out—whether through the new 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 designed to automate repetitive tasks to tools like 𝗔𝗱𝗼𝗯𝗲 𝗪𝗼𝗿𝗸𝗳𝗿𝗼𝗻𝘁 that help brands streamline workflows, enhance collaboration, and achieve measurable results through connected operations.   We’re grateful for the chance to connect with so many inspiring clients and partners at Adobe Summit—thank you for amplifying the experience with us. The future of connected experiences has never been brighter, and we’re excited to continue this journey together!   #AdobeSummit #ExperiencesAmplified #ConnectedContent #ConnectedData #ConnectedOperations #Innovation #Personalization #OmnicomatAdobeSummit

For the 8th consecutive year, LeapPoint has been named one of America’s Best Management Consulting Firms for 2025 by Forbes! 🌟    This recognition celebrates our team’s innovation, our clients’ trust, and the impact we’re driving with solutions like generative AI, automation, and Content Supply Chain. Thank you to Forbes and Statista for this honor and to our clients and employees for being part of this exciting journey as we shape the future of marketing.    Learn more about this exciting recognition here: https://lnkd.in/eCGxccEK

We are thrilled to announce that LeapPoint, an Omnicom / Omnicom Precision Marketing Group company, has been named the 2025 Adobe Digital Experience GenStudio Partner of the Year – Americas and the 2025 Adobe Digital Experience Partner of the Year – UK&I 🏆 This recognition highlights our dedication to delivering transformative Adobe Experience Cloud solutions, helping our clients streamline their content supply chains, and driving measurable business impact for brands across the globe. Nicholas DeBenedetto, CEO of LeapPoint, shared, "This award is a testament to our team’s innovation and commitment to helping organizations unlock the full potential of their digital experiences. We’re proud to partner with Adobe and continue delivering exceptional results." Luke Alexandre, MD of LeapPoint EMEA, added, "As LeapPoint UK celebrates our 3-year anniversary this month, this milestone reflects the incredible relationships we’ve built with Adobe and our clients. We’re honored to drive real impact through transformational solutions." Here’s to continued innovation and partnership! To view the full release, visit https://lnkd.in/eDYwCpXE #AdobePartner #DigitalTransformation #GenStudio

We can’t wait to see you next week at #AdobeSummit2025! Be sure to stop by Omnicom booth #561 and chat with one of our experts to explore our trailblazing innovations to help transform your content supply chain and create unified customer experiences. As an Adobe Summit Diamond Sponsor, we’ll showcase Adobe’s cutting-edge technologies via demos, speaking sessions, and events throughout the show. Be sure to add these sessions to your in-show agenda: - How Omnicom Drives Marketing ROI for Clients and Internally [S804]
 - Unlocking Modern Marketing’s Full Potential with Integrated Operations and AI [S744]
 - Paving New Ways to Seamless Content Creation at Newell Brands [S743] - 3 Steps to Transform Your Tools into Precision Powerhouses [CP1] Don’t miss your chance to explore the power of Omnicom + Adobe. See you next week March 18 -20 at The Venetian! 👋 https://lnkd.in/evs9byyJ

As part of Omnicom Precision Marketing Group, we are thrilled to share that Omnicom has been named a Leader in “The Forrester Wave™: Marketing Creative and Content Services, Q1 2025.” Omnicom's participating networks - OPMG and OAG - received the highest scores possible in seven key criteria, including creative commerce, influencer marketing, talent strategy, and partner ecosystem. Next week at #AdobeSummit, we'll be demonstrating how this award-winning creative process drives impactful outcomes for clients. Be sure to visit us in Booth #561 or register for one of our industry roundtables to learn more: https://lnkd.in/ervZ_NSq View the full release at https://lnkd.in/eBZVkKTV.

Join us at #AdobeSummit2025 for "Transforming Your Tools into Precision Powerhouses", featuring insights from Matthew Pharr Global Chief Marketing Sciences Officer at RAPP, and, Todd Schwarz Partner and Global Digital Platform Lead at Credera. Learn how to transform your marketing data into a high-performing machine that drives results across industries including automotive, financial services, healthcare, and retail with #Adobe Experience Platform and OPMG's MAISTRO solution. 🔑 Key takeaways: ✅ Sync your data sources and analytics for smarter decision-making ✅ Launch automated, empathetic marketing journeys with precision ✅ Fine-tune your communication strategies for continuous business impact Add this session to your schedule: https://lnkd.in/ewJ8YF8k

We are thrilled to welcome Chris Doerflein as our new Chief of Revenue Officer! Chris brings a wealth of experience in driving growth and visionary leadership.    Chris joins #LeapPoint following an impressive career marked by unparalleled success in sales leadership, building high-performance teams, SaaS-based transformations, and a proven ability to achieve strategic business outcomes for clients. With Chris joining our team, we are excited to continue to grow and enhance our impact as an Adobe Platinum Solutions Partner. Learn more here: https://lnkd.in/eTc5KDqU

Are you harnessing the full potential of #WorkfrontFusion Datastores?    In our latest Wizards of Workfront newsletter, Andrew Koprowski shares key use cases, benefits, and tips for getting the most out of Fusion Datastores, which can be game-changing in creating dynamic, efficient scenarios in #Workfront. From streamlining environment alignment across Teams to enhancing dynamic data mapping, Datastores give Workfront Fusion developers the vital edge needed to save time, minimize errors, and supercharge workflows.   📩 Curious to learn more? Head over to The Community to read the full newsletter and collaborate with Workfront pros like yourself: https://lnkd.in/eiKvkNXu