Kulur Group

We're excited to share that we have provided Grambling State University with a free membership to the Association of National Advertisers. The new partnership aims to prepare the next generation of diverse marketing and communication professionals to integrate seamlessly and successfully into an emerging industry landscape.  cc: Nicholas Love https://lnkd.in/e9Je97ts

While the shift towards authenticity presents opportunities, it also comes with potential pitfalls that challenger brands must navigate carefully. Johnathan Butler shares why storytelling with substance and differentiating in a sea of authenticity are critical in today's landscape. https://lnkd.in/eHqGT8Uc

A very powerful and vulnerable article from our CEO Nicholas Love!

Brand Authenticity vs. Brand Consistency In the realm of branding, the debate between authenticity and consistency often takes center stage. Authenticity revolves around staying true to your brand's core values and being genuine, while consistency focuses on the steadfast delivery of those values over an extended period. The two concepts must work in tandem… authenticity without consistency feels erratic, while consistency without authenticity lacks soul. https://lnkd.in/ecpigrxA

Our CEO, Nicholas Love, had a chance to sit down with Kelsey Sutton to discuss his favorite ad campaign and share which marketing trend he's most optimistic about. https://lnkd.in/dvD-GXW3 via Marketing Brew

Autism is not a disease, it’s a difference and being different is our default at the Kulur Group. Let’s celebrate neurodiversity and create a world where everyone feels valued and respected. #NeurodiversityIsAwesome #AutismRights

Raise your hand if you had LeBron James vs. Stephen A. Smith on your beef bingo for 2025. No? Same here. But when two powerful Black men in media and sports publicly unravel their relationship, the world watches and dissects every moment— and only a few understand the real stakes. This isn't just drama; it's a masterclass in what NOT to do when managing a personal brand. Our CEO, Nicholas Love, weighs in on the importance of managing personal brand equity.

Discover how women-led challenger brands are redefining cultural intelligence in 2025. Our latest spotlights two Dope Thinkers™, Briana B. Franklin and Aniesia Williams, who are breaking boundaries and creating lasting change.

Throughout March, our Aunties & Nieces series has featured women who share challenger brand persona traits but are connected by the collective impact, resilience, strength, and excellence that is continuously on display across their respective industries. The Underdog persona is known for its grassroots efforts, tenacity, and ability to connect with audiences seeking traditional products or services with a nontraditional twist. Over the past year, we’ve seen former VP Kamala Harris and Congresswoman Jasmine Crockett display both tenacity and grassroots efforts. Kamala Harris served as the 49th vice president of the United States from 2021 to 2025. She is the first female US vice president, African-American, and Asian-American official in US history. A graduate of Howard University and the University of California Hastings College of Law, Harris served as District Attorney of San Francisco, Attorney General of California, and a Senator before running for President in 2024. Jasmine Crockett has served as the US representative for Texas’s 30th congressional district since Jan 2023 and most recently served as co-chair of the Harris-Walz campaign. Born in St. Louis, Missouri, Crockett earned her BA from Rhodes College and a JD from the University of Houston. 

As the next generation of leaders step into their roles, they face a myriad of challenges that demand their attention and readiness. Julia Rock discusses the critical importance of listening and investing the time to truly comprehend the individuals they are tasked to lead.