John Burns Research and Consulting

Texas week is officially concluded. Key takeaways: From the Epcon Connections conference: Decisions to buy or rent 55+ housing are discretionary. To succeed in addressing housing for an increasingly diverse US 55+ population, we must attend to their financial, social, personal, and health/wellness needs. Homes need to either be "just enough for what I need" or represent "my ultimate forever home," addressing aging issues down the road. And provide a lifestyle change or be close to friends/family (especially the grandkids). This must all occur within an environment of economic uncertainty, prolonged high interest rates, and margin compression from incentives, land, and materials. Sound easy? It's not! Engaging the 55+ consumer at the right time—particularly in their 50s and 60s when housing moves are most likely—is essential, as is being credible, communicative, and solution-oriented. With 11,000 new retirees entering the market daily, the demand catalyst is undeniable. From the NHMC Research & Data Analytics Forum: Quality, trusted data is needed for operators, investors, and decision-makers to make informed decisions. Consistent, unbiased data sets are critical for both public and private sector decision-makers, particularly in the public sector, which has limited resources for data acquisition (listen up, DOGE). In a landscape flooded with conflicting data, the unique and credible indicators, insightful analysis, and shift calls that challenge prevailing mindsets are invaluable. Don't overlook the wisdom in your operational data if you have it, as that can be the most trustworthy source of direction. Lastly, always go to the rodeo when the opportunity arises, and don’t pass up the peach cobbler with vanilla ice cream! #jbrec #nhti Jenni Nichols Chris Nebenzahl Wes Stayton Epcon Communities National Multifamily Housing Council

Like many of you, I spent much of yesterday afternoon watching President Trump’s press conference, wishing I had X-ray vision to see through the podium, which partially obscured the list of countries that would be subject to another round of tariffs. Later, when the full list of countries—and the scope of the tariffs—was revealed, we had time to review it and consider some of the potential effects on the U.S. economy. For example: -- Two very important countries—Canada and Mexico—were notably absent from the list. This comes as a relief to many in the construction industry, as significant tariffs on Canadian lumber and wood panels or Mexican gypsum, cement, concrete, and appliances would have greatly increased the cost of homebuilding and renovation projects. This is especially critical at a time when many consumers are either hesitating to invest in home improvements or are already priced out of homeownership. -- Unsurprisingly, China was hit with substantial tariff duties. These will raise the cost of a wide range of building products, including appliances, HVAC systems, plumbing fixtures, cabinet components, window profiles, and builders’ hardware, such as hinges and pulls for cabinets, doors, and windows. -- Several other Asian nations, including Vietnam and Malaysia, were also included. Many companies shifted or expanded operations to these countries in an effort to reduce exposure to tariffs on Chinese-made goods. However, this strategy will now be less effective, as tariffs on imports from these countries will significantly drive up costs. -- South Korea and Taiwan were also subject to tariff actions. While this may come as a surprise to some, South Korea is a major supplier of luxury vinyl tile and plank flooring, as well as solid surface and engineered quartz countertop materials. Taiwan, meanwhile, is a key source of push-to-connect plumbing fittings that streamline installation and reduce labor costs. Though these tariffs may not deter consumers from choosing these products outright, the additional expense could make them think twice about undertaking larger renovation projects. At John Burns Research and Consulting, our team of experts is closely monitoring the evolving tariff landscape. We are evaluating how these measures will affect the cost of building materials from the targeted countries and how companies may adjust—whether by altering pricing strategies or shifting demand toward alternatives—as they respond to the rising costs of raw materials. Reach out to our team and find out how our research can help your company succeed! #tariffs #trade #imports

📉 Multifamily absorption is cooling—but what does that really mean? In the latest episode of The Brinkman Report, hosted by Brinkman Real Estate, Chris Nebenzahl joins Kevin Brinkman to break down the latest in the rental market. 🏙️ ~600K units were delivered last year, but only ~500K were absorbed. 📦 Oversupply is starting to level off, especially in Sun Belt markets. 📊 Developers are pulling back—but demand remains strong thanks to a solid labor market. As Chris puts it, we’re in the “6th or 7th inning” of this supply wave. 🎧 Catch the full episode for insights on where the market goes from here: https://lnkd.in/gkTvJgpP #jbrec #rental

We’re bringing together 3 of the top 15 public homebuilders for a powerhouse panel at The Summit 2025 🏡 Eric Lipar of LGI Homes, Patrick Z Zalupski of Dream Finders Homes, and Sheryl Palmer of Taylor Morrison will join John Burns on stage to share how they're each navigating growth through different land strategies, buyer segments, and geographies. 🗓️ May 20-21 📍 The Montage Laguna Beach This exclusive event is reserved for JBREC clients, with invitations extended to two key decision-makers from each qualifying company. Interested in attending? Reach out to swong@jbrec.com—we’d love to see you there! #JBREC #TheSummit2025

Ryan Marshall, CEO of PulteGroup, joins the New Home Insights podcast and shares a candid look at his path from small-town Utah to leading one of the nation’s largest homebuilders. From hands-on lessons running a gas station to reimagining what active adult communities can be, Ryan shares his unique perspective on a wide variety of topics. We cover: ✔️ How Del Webb Explore is reimagining active adult communities ✔️ How research fuels Pulte’s strategy ✔️ Pulte's team-first culture ✔️ Creative density solutions Tune in to our latest episode by clicking below! #homebuilding #leadership #PulteGroup

We sent out this flash update to all research members covering recent immigration shifts, including policy updates, real-time insights from homebuilders, and a drill down on rental demand from recent immigration. The full article is available for Research clients. Research clients can view this article, as well as the Demographics Insights and Strategies report, in their client portal: https://lnkd.in/g4nWicmA Want in-depth analysis and specific strategies for navigating demographic shifts? Contact us to learn more about our research subscriptions and consulting services: https://lnkd.in/gUvYJq7Q

🚨 No April Fools here—2025 promotions are official! We’re proud to celebrate our PALS who’ve earned well-deserved promotions and title changes this year. Congratulations to our entire team for their hard work, dedication, and commitment to making JBREC a Great Place to Work! #JBREC

I am in San Antonio to speak at the 2025 Epcon National Conference on 55+ demographics and housing and community preferences. I look forward to sharing our team's latest research on this fast-growing market segment with a group of homebuilders developing 55+ projects around the US and going to my first rodeo. Thank you, Epcon Communities, for inviting me to speak. #jbrec #nhti #55plus #housing #sanantonio #community #consumer #lifestyle #EpconCommunities Jenni Nichols #EpconTX25

💡 A trusted brand is more than just a name—it’s the reason buyers click, turn, and choose. Sheryl Palmer, CEO of Taylor Morrison, recently joined Dean Wehrli on the New Home Insights Podcast to share how trust drives homebuyer behavior—even in a digital-first world. From building for Extreme Makeover: Home Edition to becoming America’s Most Trusted Homebuilder 10 years running, Sheryl dives into: 🏡 Why brand matters more than ever in today’s online search experience 📈 How Taylor Morrison is navigating market headwinds 🔮 What the future holds for for-sale, build-to-rent, and active adult living Read the takeaways here: https://lnkd.in/gA_QfVCs Listen on Apple Podcast: https://lnkd.in/g7qV8h8t Listen on Spotify: https://lnkd.in/gD_Fsdw8 #jbrec #homebuilder

I'm speaking on 55+ trends this week. I'm so excited to speak at Epcon Connections in San Antonio. I'm speaking on "Design Connections: Designing for the Evolving 55+ Persona." This is going to be a fun one with a mix of demographics and design inspiration (my favorite). Looking forward to a great crowd. Thank you Epcon Communities for having me speak. #jbrec #nhti