iSpot

📈 TikTok isn’t just part of the media mix—it’s expanding it. In a meta-analysis of 21 campaigns, iSpot Unified Measurement revealed 58% of TikTok impressions reached audiences that never saw the TV ad. Jorge Ruiz, Global Head of Marketing Science at TikTok, breaks down how the social platform and iSpot are helping advertisers quantify incremental reach, prove impact, and optimize cross-platform strategy. Read more 👉 https://lnkd.in/g_8uRmDp

🏀 Looking to find avid basketball viewers once March Madness Tournaments end? From high-profile sports to rerun staples with major audience overlap, we’ve got you covered. Get the March Madness Advanced Audiences Snapshot report 👉 https://lnkd.in/gZrnkfF8 Inform smarter targeting all year long with insights on: 📍 Regional hotspots 🧑🤝🧑 Household demographics 🛍️ Shopping behaviors 💡 Lookalike programming to extend reach. This is more than a sports moment. It’s a year-round audience play.

Big news for CPG! We’ve teamed up with Circana and Paramount to bring "always-on" sales and conversion measurement to CPG advertisers. 🤝 This marks the largest deployment of continuous CPG measurement in TV advertising to date, helping: 🔸 Bridge the gap between in-store sales and ad investments. 🔸 Provide transparent, always-on insights into campaign effectiveness. The solution launches Q2 2025 for CPG brands advertising across Paramount's linear and digital portfolio. Read more about how this collaboration sets a new standard for media transparency and data-driven advertising: https://lnkd.in/dj4e_kv9 📅 Want to hear more? Catch us at Circana’s #GrowthSummit2025 in Orlando on April 7 during the breakout session, “The Future of TV Measurement Is Now in Prime Time.”

Pfizer’s latest TV spot for Nurtec traded the glam of Lady Gaga for something more relatable: a girls' trip. The shift to everyday experiences paid off, topping our monthly ranking of the most effective pharma ads on TV. https://lnkd.in/gMdb3nfF According to our data, the spot landed: ✔️ 8% higher likability than other pharma ads. ✔️ 3% more attention than the norm. ✔️ 6% stronger perception of change. Congrats to Susan Rienow and team on a great campaign 👏

Today, we’re launching Outcomes at Scale—the industry's first persistent, at-scale attribution solution for video advertising. Learn all about Outcomes at Scale and how Paramount is the first to integrate it into its ad sales and advanced audience product suite: https://lnkd.in/gB75aKbG This breakthrough solution brings unmatched transparency, speed, and performance tracking to the TV and streaming marketplace. 🔹 Brands can now track conversions in near real-time, optimizing campaigns based on impact—not just reach. 🔹 Publishers gain an actionable, monetizable feed of verified ad impressions connected to real business outcomes. See what iSpot's EVP of Media Partnerships Stuart Schwartzapfel had to say about why offering attribution at scale is essential in today's premium video space:

Last week in NYC, we brought together buy and sell side leaders for our 10th annual TV Disrupt! Relive key moments in the recap video👇 The day was focused on pushing measurement forward, with insights from top experts: Michele Stone, Noelle Huynh, Kym Frank, PJ Gasparini, Jonathan Low, Miles Fisher, Marc Dudzik, Kara O'Brien, Steve Hartmann, Ben Beatty, David Coleman, and Monica Longoria. Thank you to all our incredible speakers for sharing their perspectives and making the day truly unforgettable! We tackled some of the biggest questions in advertising: 📺 How are advertisers and publishers addressing fragmentation of audiences, content, and screens? 💲 What strategies are advertisers using to maximize creative, audience and outcome impact in a streaming-first world? 📊 How can the latest measurement innovations break through walled gardens, silos of viewer data, and the growing maze of privacy regulations? If you couldn’t join us last week, stay connected with iSpot at POSSIBLE: https://lnkd.in/gJ3pNxJM

👟 81% of Women’s March Madness viewers are deal seekers. Translation: they’re ready to spend wisely—and value-based messaging is key. Get the insights to reach them year-round in our March Madness Advanced Audiences Snapshot report 👉 https://lnkd.in/gZrnkfF8 Inside the report: 📍 Regional hotspots where avid fans are concentrated. 🛍️ Shopping behaviors. 🧑🤝🧑 Household profiles including age and homeowner status. 💡 High-overlap programming to extend reach while maximizing spend.

📈 Women’s college basketball is on the rise—again. Check out the standout stats from a historic regular season 👇

What an unforgettable experience at the 10th Annual TV Disrupt! A huge thanks to our powerhouse lineup of speakers for leading conversations on the latest innovations and opportunities in creative, audience, and outcome measurement. 250+ senior leaders from top brands, agencies, publishers, and networks joined iSpot at PENN2 this week for an afternoon filled with valuable insights from Wayfair, The Trade Desk, Roku, Microsoft, Experian, the LEGO Group, Paramount, Warner Bros. Discovery, NBCUniversal, and LG Ad Solutions. Key themes from the stage: ♾️ Ad-first, unification is built for what’s next: Measuring ads across linear, streaming, and social video reveals a clearer view of reach, frequency, and outcomes. 🤝 Creative + media = measurable impact: Aligning messaging with media strategy drives stronger results and reduces wasted spend. 📊 Performance is the new priority: Measurement is evolving past reach to metrics that prove real outcomes, like site visits and sales. #TVDisrupt2025 marked a significant milestone in the future of measurement, and we’re excited for what’s next!

Audiences call the shots—deciding what, when, where, and how they watch. Reaching them is hard. Proving impact? Even tougher. That reality set the stage for some standout insights at #TVDisrupt2025, where speakers tackled the art (and science) of making video ads work harder. Steve Hartmann (Experian), David Coleman (Ocean Media), and Ben Beaty (the LEGO Group) shared how they're cutting through cross-screen complexity—mastering reach, frequency, and verification with iSpot's unified ad-first measurement across linear, streaming, and social video. To wrap up the day, Monica Longoria (LG Ad Solutions) and David Coletti (iSpot Team) broke down a winning framework for allocating ad spend across platforms—showing that top-performing brands with a well-balanced mix achieved: 📈 +18% higher total TV reach 📈 +63% higher unique CTV reach 📈 +105% higher web conversions With results like that, 2025 might just be the year of the CTV-first strategy. Stay tuned for more event highlights.