International Fresh Produce Association

This year's Women's Fresh Perspectives Conference 2025 was a sold-out event seeking to ignite women’s potential and their joy – the joy of their careers, their work, their relationships and the Joy of Fresh. The theme, "Together, We Grow," inspired attendees to not only drive change but to take positive action in their personal and professional lives. Attendees heard from exceptional speakers on a variety of topics such as leadership, focus and distraction, self-awareness, work-life balance, and more. The conference emphasized networking, community building, and mentorship, kicking off the Women's Fresh Perspectives Mentorship Program to support women at all career stages! Take a look at #WFPC2025:

Why leave your marketing to chance? Get the strategies you need to boost fruit and vegetable sales and make a real impact. 🥦🥕🍇🍎 With speakers from Google, Giant Food, Kroger, and other industry leaders, The Consumer Connection Conference is your chance to move the needle. Learn more here: https://lnkd.in/engqcqvg

All the connections you need, under one roof. 🌟 Join us at The Retail Conference & Golf Tournament, where retailers and suppliers come together for unparalleled networking opportunities. #RCGT2025: https://lnkd.in/eKBQupBN

Taste the future of foodservice. 🍎 Whether you're shaping menus, supplying the industry, or innovating solutions, The Foodservice Conference is where you need to be to make your business thrive! #FSC2025 Find out how much you can save by registering early. You may even be eligible for complimentary registration: https://lnkd.in/eSR5cgsQ

It’s time to take action. Your voice is essential to driving positive change and creating meaningful impact. Join the fight for fresh this June in Washington, D.C. and advocate for the issues that will impact you! #TWC2025 Register today: https://lnkd.in/en8HyNfg

IFPA welcomes the administration’s decision to pause the implementation of reciprocal tariffs and value this opportunity to continue meaningful discussions on policies that support American agriculture, consumers, and businesses. Read IFPA's latest statement here: https://lnkd.in/eiw_-tVU

From registered dietitians to menu innovators and chefs, meet the Food and Nutrition Influencers that will be at The Consumer Connection Conference, brought to you by The Foundation for Fresh Produce! Learn more about the event and its offerings here: https://lnkd.in/engqcqvg

The 2025 Women’s Fresh Perspectives Mentoring Program is where experienced professionals connect with emerging leaders and: 🌷 Establish meaningful mentee and mentor connections 🌷 Gain access and guidance to career advancement opportunities 🌷 Expand and grow their networks The program runs from April to December. Learn how you can be a part of it: https://lnkd.in/e5GJ93DD Thank you to our Portfolio Sponsors! Rockit and Taylor Farms.

On April 7, 2025, we join the global community in celebrating World Health Day and their kick off to a year-long campaign focused on maternal and newborn health. The campaign, titled Healthy beginnings, hopeful futures, calls on governments and the health community to ramp up efforts to end preventable maternal and newborn deaths and prioritize women's long-term health and well-being. At IFPA, we are committed to advocating for better nutrition and health policies that support women, infants, and children which include but are not limited to: 🍎 WIC Program and advocating to secure full funding of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in 2024 after proposed cuts to the program, and ensuring access to healthy fruits and vegetables 🍎Child Nutrition Programs which include supporting children's access to a wide variety of fresh fruits and vegetables in school meals, WIC, and SNAP. 🍎Fresh Fruit and Vegetable Program (FFVP) by recommending the expansion of FFVP to all low-income elementary schools and eventually to middle and high schools. 🍎Modernization of USDA procurement programs by supporting the modernization of USDA procurement programs to include a broader range of fresh produce and increase distribution to underserved communities through nonprofit organizations.

Colleen Fagundus, IFPA's Director of Floral, highlights that the floral community saw positive dollar and volume gains for the first 4 weeks of January, and with the promise of a successful Valentine's day, we're excited to see what the Circana Supermarket Floral Point of Sales report has to say! Download the full report here: https://lnkd.in/eut6c35d