iicon

#iicon2026 is a first-of-its-kind event for innovators and leaders in interactive entertainment! Join us from April 27-30, 2026, at the Fontainebleau Resort in Las Vegas for exclusive insights, strategic connections, and collaboration across industries. The event will feature industry leaders coming together to explore the power of interactive entertainment in reshaping culture, business, and technology. More: iicon.com.

“Virtual reality is a mind-body treatment that is based in real science,” Spiegel said in an article on Cedars-Sinai’s website. Brennan Spiegel, MD, MSHS, Director of Cedars-Sinai’s Health Service Research, believes VR should be recognized as a pain management tool, much like cognitive behavioral therapy.👇 Learn how video games are proving to be effective treatment tools for patients with intellectual and mental health conditions, such as ADHD and Alzheimer’s. More here: https://lnkd.in/eKjucNhQ

The $57 billion interactive entertainment industry is now outpacing the $43 billion box office in consumer spending, reshaping the future of storytelling, content consumption, and audience engagement. With the Minecraft Movie recently being released, The Last of Us season 2 coming out in five days, The Super Mario Bros. Movie generating $204 million in its first five days of release, and games like The Sims, Minecraft, and Arcane (League of Legends) thriving as movies and TV shows, the influence of interactive entertainment is undeniable.  At #iicon2026, join industry leaders from video games, film, TV, and more to explore how these sectors are converging, driving innovation, and shaping the future of storytelling. More at https://brnw.ch/21wS0I4 #EntertainmentInnovation

Is Minecraft taking learning to the next level? The success of the new Minecraft movie highlights the power of this iconic game, but its impact goes far beyond entertainment. In classrooms worldwide, video games are helping students engage with subjects like math, science, and history in immersive, hands-on ways. Learn more about how interactive entertainment is shaping education here: 👇 #iicon2026

Video games are transforming healthcare in unexpected ways – from physiotherapy to pain management. “Much of neuro rehab is about repetition, but it’s also about creativity and time and patience,” explains Stacey Hoffman. At HLH Orthodontics, arcade games help kids relax before appointments, while the Child Life program at ProMedica Russell J. Ebeid Children’s Hospital uses video games to support children and families coping with the emotional impact of illness. And in rehabilitation, Wii Sports and virtual reality programs are helping patients regain mobility, coordination, and strength. Video games are giving patients a new way to recover and reconnect. Learn more: https://brnw.ch/21wRQg8 #iicon2026

Interactive entertainment is reshaping Hollywood. Asad Qizilbash, head of PlayStation Productions (Sony Interactive Entertainment), sees a shift: “What people have seen in Hollywood is that video game adaptations, if done right, can actually be very popular—and they scale really well… Some of the best stories you are seeing are from video games.” With Minecraft hitting theaters, The Last of Us returning for Season 2 on HBO, and Amazon investing in Fallout, game-based storytelling is reaching broader audiences and proving its cultural and commercial power. Read more in this Variety piece: https://lnkd.in/eUhBxy7q

Video games and cutting-edge game technology are transforming education. University of North Carolina at Greensboro’s Unreal Fellows program is leading the charge by integrating Unreal Engine into education, equipping the next generation with the skills to thrive in a rapidly evolving world: https://lnkd.in/eTRpyMHc. At #iicon2026, explore how interactive entertainment fosters critical thinking, opens hands-on opportunities in fields like animation and esports, and prepares students for the future. Discover more at iicon.com.

Video games are bringing veterans together in new ways. Mr. Stephen "Shanghai Six" Machuga, founder and CEO of Stack Up, is on a mission to ensure veterans stay engaged and connected. Through video games, his organization is helping veterans find community, support, and a sense of belonging. From easing isolation to fostering friendships, video games are more than entertainment—they’re a lifeline. Learn how Stack Up and video games are making a difference: https://brnw.ch/21wRCOk #iicon2026

Video games are a force that reaches far beyond entertainment. At #iicon2026, leaders from across industries will tap into the limitless potential of interactive entertainment, share lessons and form connections that will drive innovation and revenue. Learn more about the upcoming conversation at iicon.com.

The intersection of healthcare and interactive entertainment is a game-changer. At #iicon2026, discover how video games and VR/AR technologies are improving patient outcomes—from boosting cognitive skills to treating anxiety and providing pain relief. Plus, learn how VR is enhancing surgical training. Join us at the Fontainebleau Resort, Las Vegas, April 27-30, 2026, for this first-of-its-kind event. More at https://brnw.ch/21wRkX3