Hyer Boots

Hyer Boots Continues Revival of Legacy with The Comeback Campaign Founded by fifth-generation shoemaker and craftsman, C.H. Hyer, the family lost the business in the 1970s before launching a remarkable comeback in 2023, when Zach Lawless, the great-great-grandson of C.H. Hyer, reclaimed the HYER Boots name.  Since then, Lawless has been on a mission to revitalize and energize the brand with an emphasis on expert craftsmanship, durable construction, and a passion for the western lifestyle. The company has key developments underway to restore this legendary brand. “To celebrate our first full year back in business, we are excited to kick off this meaningful and inspirational campaign - we want people to interact with it. The Comeback speaks to our real backstory: the heritage, the loss, and our determination to revive the business with a focus on real cowboys and cowgirls. It’s a story that is 100% American and very relatable.” - Zach Lawless, CEO

Some more shots from our most recent photoshoot over here at HYER.

Teton Ridge is proud to announce our new partnership with the National High School Rodeo Association as the Official Western Sports Partner of the world’s largest youth rodeo association.  As part of this partnership, aspiring athletes will also be given a rare opportunity to showcase their talent on the largest stage in western sports at The American Rodeo 2025 Championship, produced by Teton Ridge. Hyer Boots and Teton Ridge will award the nine ‘National High School Finals’ World Champions an automatic seed into the regional semifinals for a chance at a $1 million bonus.  Additionally, each of the two preliminary go-rounds and all of the high-stakes jackpots at the NHSFR, will serve as qualifiers, offering young athletes the opportunity to compete alongside world champions for one of the most coveted titles in all of Western sports. Teton Ridge will also collaborate closely with the NHSRA to develop educational programming, highlight the stories and successes of NHSRA members and further exciting developments to be announced in the future. Read more about the partnership. >> https://tr.plus/3VdQYRG

Spent some time at our family’s ranch - Hyer Cattle Company, and our friends ranch - Campstool Cattle Company shooting product, lifestyle and having a good time. Excited to roll out this campaign, and share what we have been working over here. #RideHYER