Gusto

We get it...the news about tariffs has been tough to keep up with. But if your business imports or exports anything, it’s worth paying attention. With a 10% universal tariff on the table (and even steeper rates from countries like China and Vietnam), cost pressures could hit fast. This quick breakdown covers: 📦 What a tariff actually is 💸 Who ends up footing the bill 📉 How it could hit your margins 🔧 And what you can actually do about it Swipe through 👉 then check the link in comments for the full guide.

Side hustle or second job? We asked 1,000+ new business owners about their work habits — and the results surprised us. 🔥 56% of side-hustlers spend more than 20 hours a week on their business 🕒 And 16% clock in at 40+ hours If you’ve ever had (or considered) a side hustle, how much time would you realistically dedicate to it?

Switching to an S corp can be a smart move, but how do you know if it’s worth it? We built a calculator that shows your estimated tax savings in just a few seconds. ✅ Built for solopreneurs and freelancers ✅ No tax expertise required ✅ Totally free Start calculating: https://lnkd.in/enhJuTVv PS: This is just the start. Gusto Solo is making S corp election + payroll even easier this summer. Stay tuned.

Business owners, but make them action figures…Because anyone who starts a business is a real hero, right? 💥 Tag a business owner who deserves their own action figure! ⬇️ And don’t forget to swipe to the end for a surprise 👀

I appreciate the recognition, but this *really* goes to Gusto's talented product and design teams ❤️ They are OBSESSED with solving the hardest problems small businesses face — end to end, leaving no loose ends — with careful attention to detail and love for our customers. We're not perfect of course. But we talk with customers every day, we learn from them, we iterate as quickly as possible, and level up. That's how, I believe, Gusto is building the most loved small business product in history. Congratulations 👏 Chris Cosgrove, Bridgette Haymaker, Dan Lumis, Jasper Malcolmson, Samant Nagpal, Julia Miller, Charlie Richey, Alaine Mackenzie, Sarah Babetski, Will Tsui, Mayura Muthye, Charles Martucci, Corey Seiderman, Keith Barrett, Kristin Chan, Isabelle Rogner-Hall, Scott Stonehocker, Camden Yumori, Cameron Wu, Dave Campbell, Christopher Lysiuk, Wesley Su, Jake B., Lauren Snyder, Kelly Griggs, Michael Cao, Albert Hsu, Alex Pedicini, Mel Oei, Jordan Tranchina, Cara Cubicciotti, Travis Anderson, Katie Kovalcin, Alisha Kassam, Greg Lyon, John Tullis, Jin Yu, CFE, Jarica Schulte, Aparna Singh, Jazmine Kohl, Amy Thibodeau (to just name a few) and the rest of our incredible product and design teams

Years before co-founding Gusto, Tomer London was building inventory software for his parents’ small shop growing up. Fast-forward to today, and he’s been named a 2025 CPO Awards winner by Products That Count! Tomer has always believed that great products aren’t just usable: They’re lovable. That mindset is woven into everything we build at Gusto. Congrats, Tomer, and thank you for pushing us to always build with heart. 💛 And thank you to Hoda Mehr, Renee Niemi, Capgemini, and Mighty Capital for the recognition! #2025CPOAwards #CPOAwards

Deadlines. Filings. Acronyms you wish you didn’t know. Yep, it’s that time of year again. If tax season already has your brain buffering, we’ve got your back. Gusto + Puzzle 🧩🚀 teamed up on a cheat sheet packed with the payroll, tax, and compliance stuff founders need to stay sane (and penalty-free) in 2025. Grab it below. Your future self will thank you.

Five cities. Countless inspiring moments. The Gusto Impact Awards took us across the country to celebrate the small business leaders making a real difference in their communities. From Charlotte to Miami, Denver to Dallas, and Houston - we laughed, we cheered, and we honored the incredible people shaping the future of small business. Check out some of our favorite moments spent celebrating the past few weeks! #GustoImpactAwards

Best workday ever? We think so. Our friends at wildwonder stopped by Gusto SF HQ for a tasting, and let’s just say… picking our office flavors was not easy! Our top favorites: 🍓 Strawberry Passion 🌹Guava Rose 🍑 Peach Ginger Which one would you try first?

Every business has a story. Sometimes it starts with a layoff. Sometimes with a dream to be your own boss. Sometimes with a side hustle that quietly turns into something big. This year, we heard from over 1,000 founders who made the leap in 2024. What did we find? A more diverse, resourceful, and AI-powered generation of entrepreneurs is reshaping the economy. Head to our link in the comments to read our latest New Business Formation Report ⬇️