GURU Media Hub

Is it too late to start a podcast?!🎙️With Courtney Elmer, founder of PodLaunch® New episode out NOW! https://lnkd.in/eWa48nZp

Wait... What... Me... Networking Leader at the world’s largest virtual EVENT ABOUT EVENTS – EVENTASTIC? Who'd A Thunk!!? Well that means you have to help me: 🍭 Spread the word 💡Come 🪄 Make magic as you meet your future, biz partners, clients and #EventGurus! #EVENTASTIC - The World’s Largest Virtual EVENT ABOUT EVENTS June 5-6, 2025 100% FREE! Virtual Spots are Limited (EVENTASTIC only buys a certain number of virtual seats!) Hear from leading industry experts that will take your events to the next level! https://lnkd.in/e8TiZD9e GURU Media Hub

I will block any political commentary instantly. This is not about politics…This is about not ignoring the elephant in the marketing room. Here are SPECIFIC tactics to use because of the impact of the Tariff discussion…. It doesn’t matter if tariffs directly affect your business because they directly affect your prospects and customers. No matter what industry – business or consumer. Here are some very specific tactics to consider ensuring your marketing is doing as well as possible as these economic changes occur… When costs rise (or people think they will rise) it’s the marketer’s job to: ✔️ Message it ✔️ Protect brand trust ✔️ Retain conversions ✔️ Do more with less Here’s how to tactically adjust your marketing in response, with strategies broken down for both Business and Consumer audiences: Business to Business: Communicate Pricing Adjustments Transparently Use phrases like “Price Transparency” or “No Surprises” in subject lines, landing pages and websites. EVEN IF PRICING DOESN’T CHANGE you should tell everyone that. They don’t know what you know about your business. Use “Price Adjustment Transparency” Messaging Promotional Email Subject lines: -No Surprises: Here’s Why Pricing Is Changing -How We’re Managing Rising Costs—So You Don’t Have To STAT:🧠 Edelman: Transparent brands are 22% more likely to retain loyalty in economic downturns. Focus on ROI + Cost Consolidation Promotional Email Subject lines: -This replaces 3 other platforms -Spend smarter, not more -Same output. Lower cost. Make the CFO your marketing partner. STAT: 💡Kantar found that value-driven messaging during the 2008 recession boosted response rates by up to 15%. Annnnd - MUST DO! Prioritize Case Studies + Social Proof When stakes are high, buyers seek safety. For CONSUMER Marketers: Align With Search Behavior: Google shows spikes in search terms like “best value,” “trusted brands,” and “most reliable” during downturns. Use these phrases in subject lines and CTAs to match consumer intent. Show You’re on Their Side: STAT: McKinsey notes that 57% of consumers actively look for “value packs” and “fair pricing” during tough times. Be explicit in messaging: “Bundle & Save”, “Price Lock Guarantee”, etc. This isn’t about politics. This is about not ignoring the elephant in the marketing room. People want to feel comfortable when things get uncomfortable. 

🎉 Who else gets a thrill from a surprise package, especially when it's FREE SWAG?! 😍 Just got home from #ISCWest and found my #CertifiedGuru promo waiting for me—cue the happy dance! 💃🕺 Can't wait to join thousands of amazing folks at #GURU2025 #THEConference. Huge shoutout to Jay Schwedelson for making this happen. I'm beyond excited for the world's largest virtual email marketing conference! 🙌✨

🚨 Marketing isn't what it used to be — and that’s a good thing. We're moving from the Mad Men era/Promo focussed to something way more dynamic yet individualize yet back to basic. Marketing today isn’t just about ads and promos—it's becoming a living, breathing system powered by three core mechanics: 📌 Content. Intelligence. Distribution. In my latest article, I unpack how this new operating system is reshaping both consumer and B2B marketing—and why agentic AI is becoming the electricity powering it all. We’ve mined the data-as-oil. Now it’s time to light up the grid. 👉 If you care about where marketing is actually going (not just the headlines), this one’s worth a read: 🔗 Read: Marketing's New Operating System: Content, Intelligence, and Distribution - https://lnkd.in/ebcyST9i #digitalmarketing #AI #agenticAI #contentmarketing #digitaltransformation #growthmarketing #decisionintelligence

I’m happy to share that I’ve obtained a new certification: Certified GURU Email Specialist - GOLD from GURU Media Hub! 🥳

Yep, Jay Schwedelson is at it again! This time he and GURU Media Hub are debuting #Eventastic— the FREE online conference all about meetings and events! To help announce it, he created this “famous meme” generator and asked me to try it;) Jay, Stania Antoine, and their crew are lining up the best presenters. They’ve even invited me to share some brain science backed email tactics that can instantly increase acquisition. So check out Eventastic —The World’s Largest Event About Events. But do it soon, because Jay says there are only a few hundred free virtual seats left! And trust me, they will go fast.

Who doesn’t love 😍 a surprise package 🎁, especially when it’s FREE SWAG?! My #CertifiedGuru promo arrived recently, and I might have let out a “squee!” or two when I opened it. It just shouts “📣 Email Diva Here 👸🏼!” (with only a touch of Grimace). Sure, it’s a bit roomy. But that’s all the better to hold the oodles of knowledge I’ve gained from amazing events and programs from GURU Media Hub, like #DELIVERED, #GURUConference, #SubjectLine.com and #EVENTASTIC (can’t wait!). Thank you, Jay Schwedelson and the entire #GURU team for providing these resources, and for creating a community where we can connect and learn – while having so much FUN! 

still figuring it out!!! h/t springrooove

I can't be the only one who got burned out on virtual events -- 🖐🏽raise your hand if you’ve had a… shall we say… “suboptimal” experience in at least one virtual event. 😅 Y’all remember some cringy moments? Let’s hear them. ⬇️⬇️ And let’s bring the joy! Thankfully, things have changed and there’s a recharge coming on June 5-6 with an update on how much fun they can be now. 🥳 And it’s free. ‼️ So excited to announce my partnership with GURU Media Hub at EVENTASTIC - The World’s Virtual Event About EVENTS! If you’re not signed up already, check out https://lnkd.in/gDwEpvv3 Who's going to Eventastic??? #EVENTASTIC