Gupta Media

There's a 1,000 reasons things that go into making our work special, but the biggest one is that everyone here is a student. 50+ people showed up to a 9 AM Cafe Session on building & measuring full funnel campaigns. Everyone from Finance to Media to Organic, from interns to leadership came to learn. I expect the people that have to know it, I'm impressed by the people that want to know it. This morning Toni Tiemann taught a masterclass on how creative quality impacts brand metrics (awareness, consideration, action) and ad effectiveness (ad recall, purchase intent, product awareness). Every week or so, somebody from leadership teaches a Cafe Session about advertising, but from a different perspective. The more and more I learn, the more and more I know that you can't solve every problem the same way. It's more and more measurement and strategy, and less and less a laser-targeted media plan. It's more and more changing perception, and less and less about conversion and ROAS. There's a world where my copywriting team are experts in brand lift studies, and my media analysts will tell you the right way to storyboard & execute your creative. I'm done building our new office. I’m, now, rebuilding Gupta.

Celebrating Race Day! 🏁 Monster Energy AMA Supercross took over Gillette Stadium this weekend — the perfect setting to celebrate the momentum behind our Saturday Is Race Day campaign. Thank you to Feld Entertainment for hosting our team and letting us be part of the action.

Call 620-HOT-TO-GO, Chappell Roan gets the job done! We partnered with Amazon Music to promote her debut country single, The Giver. From a digital truck lighting up the streets to a custom trolley turning heads, our team gave Nashville fans a one-of-a-kind joy ride that they won’t forget!

New U.S. tariffs stir economic uncertainty—what it means for the advertising industry.

This weekend, the TikTok countdown is on—again. Plus: Is Meta adding business ratings to ads?

Where the work happens...

The transformation.

When does interior design become fine art? It’s a pretty high bar, right? At Boston Magazine—the old offices in Horticultural Hall, a mirror to Symphony Hall across the street—we had a *really* expensive chandelier. A pretty object. But at the end of the day: still clearly a chandelier. It’s one day old, but the knockout piece de resistance in the new Gupta Media offices is clearly The Light. It’s nearly impossible to photograph and endlessly photographable. It looks different every time you look at it. It is deceptively simple and endearingly complex. The inspiration is Gupta’s logo—an elephant comprising 40 simple shapes, itself a metaphor for things that are bigger than the sums of their parts—but it works whether you recognize the reference or not. It feels like a spaceship about to sweep you into its cargo bay, like the sky on a dramatic day, like a sentient being. It pulses without pulsing. Every now and again, if we’re lucky, the work we do—whatever kind of work it is—allows us to breathe a new song into the universe. You get to be part of something that has no business being, and yet is. Yesterday felt like that kind of day. Today, too, and tomorrow.

Yesterday was move-in Monday for Gupta Media! This new space exceeded all my expectations. Just going to say it… our office is way cooler than yours. Message me if you want to visit!

The 1st of a million photos, but Gupta Media is all moved in. To my team, did it live up to the hype & hyperbole?