Greenfly

The PWHL is using Greenfly to capitalize on player engagement and generate sponsorship revenue...and people are paying attention. The GIST details how a trend in player activity on Greenfly created a natural opportunity for a sponsored campaign featuring Woody Creek Distillers.

THE GR8EST TO EVER DO IT! Alexander Ovechkin cemented himself as the greatest scorer in National Hockey League (NHL) history, breaking Wayne Gretzky's record for most career goals. Anthony Meier and the Washington Capitals social media team were ready to make the most of the moment...and Greenfly is incredibly proud to have powered many of the posts they published in real-time to commemorate Ovi's achievement.

For the biggest moments in sports, Greenfly is there to tell the story. And it doesn't get any bigger than Ovi breaking Gretzky's unbreakable lifetime scoring record today. It's worth noting that these kind of career achievements usually happen for obvious reasons on the downward slope of a career when the feats are no longer relevant on the field of play, not like here when Ovi is playing at the top of his game and leading his team at the top of the standings. What a joy to swipe through the carousels and posts on the Washington Capitals Instagram and see the flood of incredible Greenfly content! Congratulations to my friend Zachary Leonsis and his father Ted Leonsis for their remarkable leadership of this wonderful organization, and to Anthony Meier and all of our terrific partners at the Caps. And of course Heidi Browning Pearson and Anthony Zucconi, MBA and the great folks at the National Hockey League (NHL) that drive this amazing content ecosystem. To the Caps, savor this moment and ride the momentum into the postseason!

🚨 NEW WEBINAR ANNOUNCEMENT 🚨 College sports are professionalizing. Learn how to keep your digital content strategies up to date at our upcoming webinar: Shaping the Future of College Athletics - Digital Strategies for Growth and Engagement 📅 April 18, 2025 ⏰ 10 AM PT/ 1 PM ET Discover how the Big Ten Conference is redefining fan engagement with cutting-edge digital strategies! Hear from industry experts on how they’re leveraging content, technology, and collaboration to drive success. Check out our list of panelists: - Brandee Britt – Director of Social Media and Digital Strategy, University of Iowa - Kristy McNeil – Director of Hockey Communications, University of Michigan - Tim Shanahan – Senior Director, Digital & Social Media, Big Ten Conference  - Cody Worsham – Senior Associate Athletic Director, Strategic Communication & Brand Advancement, University of Southern California Moderated by Greenfly's Sr Strategic Partner Manager - College, Marty Summa Jr! Don't miss out—secure your spot today! https://lnkd.in/gMTNc3ZG

Greenfly and Iron Mountain Media & Archival Services will be at SPORTEL Miami, tomorrow, April 1! 👏 Join Ethan Podell, Head of Sales at Greenfly, and Gregory Maratea, Director of Global Client Solutions at Iron Mountain, who will speak on how archived content drives fan engagement and creates new avenues to connect with audiences. From Archives to Opportunity - The Power of Historical Content April 1 - 10:35 AM ET Don't miss this session!

How can you not be romantic about short-form content in baseball? Getting content from the field to the feed (and in the hands of sports and entertainment's biggest stars) is a the heart of what Greenfly does. We're excited for another season powering real-time content capture — and the Player Social program — for Major League Baseball (MLB).

Just wild to be watching a Forbes interview with Major League Baseball (MLB) Commissioner Manfred and hear him start talking about Greenfly and the impact it has had on the league and their players: “We have a great social media program that we set up for players that makes it easy for them to be more active on social media they can just grab clips. We work with a vendor, Greenfly, Shawn Green’s company. And, you know, when you have programs like that that make it easy for players to engage you get results. Our social activity has gone crazy since we started this program and providing support and opportunity for players to do it in an easy way is absolutely crucial.”

Short-form content is king...and everything is short-form content. Including trophies. 🏆 The Big Ten Conference, TGL, and the Seattle Mariners and San Diego Padres recently unveiled (or gave out) new hardware that demonstrates content-forward approaches to championship moments and rivalries.

"Authenticity is super important in everything that happens here, and that's why the content that tends to come through Greenfly is so powerful because it tends to be authentic.” Sportcal caught up with Greenfly's Managing Director of EMEA Nick Shaw and Sr. Sports Partnership Manager, EMEA Gabby Vidal Castillo to chat about the evolution of short-form content and how its shaping strategies for teams and leagues around the world. https://lnkd.in/eWqyJiDx

We recently hosted a webinar, "Women in NIL," alongside a handful of women in sports! ✨ Samantha Green, Founder of AthleteCon ✨ Madeline Walsh, Assistant Director of NIL at UCLA ✨ Michelle Meyer, Founder of NIL Network ✨ Rachel Maeng Brown, Founder of GEN Agency ✨ Kristi Dosh, Founder of Business of College Sports ✨ Cassie Ackemann, Collegiate & Sports Partnerships at Greenfly This conversation sparked ideas and discussion around a few key concepts in the name, image, and likeness space, including: 💚 Personal Stories Shine And this is where female athletes stand out! Fans want behind-the-scenes content, and setting athletes up for success is key. Creative freedom in these posts is essential to an authentic voice and message. 💡 Educating Athletes is Key Helping Athletes understand the power of their social media accounts and NIL is essential to the success of their brand, their stories, and collegiate programs. 🤝 Engagement is Essential Rather than focusing on follower counts and the number of likes, shares, and comments are key to the success of a post and an athlete's content. These are just a few of the concepts covered in this webinar! In case you missed it, you can watch the entire webinar here:  https://lnkd.in/gGBV6B-R