Greenfly

🚨 NEW WEBINAR ANNOUNCEMENT 🚨 College sports are professionalizing. Learn how to keep your digital content strategies up to date at our upcoming webinar: Shaping the Future of College Athletics - Digital Strategies for Growth and Engagement 📅 April 18, 2025 ⏰ 10 AM PT/ 1 PM ET Discover how the Big Ten Conference is redefining fan engagement with cutting-edge digital strategies! Hear from industry experts on how they’re leveraging content, technology, and collaboration to drive success. Check out our list of panelists: - Brandee Britt – Director of Social Media and Digital Strategy, University of Iowa - Kristy McNeil – Director of Hockey Communications, University of Michigan - Tim Shanahan – Senior Director, Digital & Social Media, Big Ten Conference  - Cody Worsham – Senior Associate Athletic Director, Strategic Communication & Brand Advancement, University of Southern California Moderated by Greenfly's Sr Strategic Partner Manager - College, Marty Summa Jr! Don't miss out—secure your spot today! https://lnkd.in/gMTNc3ZG

Greenfly and Iron Mountain Media & Archival Services will be at SPORTEL Miami, tomorrow, April 1! 👏 Join Ethan Podell, Head of Sales at Greenfly, and Gregory Maratea, Director of Global Client Solutions at Iron Mountain, who will speak on how archived content drives fan engagement and creates new avenues to connect with audiences. From Archives to Opportunity - The Power of Historical Content April 1 - 10:35 AM ET Don't miss this session!

How can you not be romantic about short-form content in baseball? Getting content from the field to the feed (and in the hands of sports and entertainment's biggest stars) is a the heart of what Greenfly does. We're excited for another season powering real-time content capture — and the Player Social program — for Major League Baseball (MLB).

Just wild to be watching a Forbes interview with Major League Baseball (MLB) Commissioner Manfred and hear him start talking about Greenfly and the impact it has had on the league and their players: “We have a great social media program that we set up for players that makes it easy for them to be more active on social media they can just grab clips. We work with a vendor, Greenfly, Shawn Green’s company. And, you know, when you have programs like that that make it easy for players to engage you get results. Our social activity has gone crazy since we started this program and providing support and opportunity for players to do it in an easy way is absolutely crucial.”

Short-form content is king...and everything is short-form content. Including trophies. 🏆 The Big Ten Conference, TGL, and the Seattle Mariners and San Diego Padres recently unveiled (or gave out) new hardware that demonstrates content-forward approaches to championship moments and rivalries.

"Authenticity is super important in everything that happens here, and that's why the content that tends to come through Greenfly is so powerful because it tends to be authentic.” Sportcal caught up with Greenfly's Managing Director of EMEA Nick Shaw and Sr. Sports Partnership Manager, EMEA Gabby Vidal Castillo to chat about the evolution of short-form content and how its shaping strategies for teams and leagues around the world. https://lnkd.in/eWqyJiDx

We recently hosted a webinar, "Women in NIL," alongside a handful of women in sports! ✨ Samantha Green, Founder of AthleteCon ✨ Madeline Walsh, Assistant Director of NIL at UCLA ✨ Michelle Meyer, Founder of NIL Network ✨ Rachel Maeng Brown, Founder of GEN Agency ✨ Kristi Dosh, Founder of Business of College Sports ✨ Cassie Ackemann, Collegiate & Sports Partnerships at Greenfly This conversation sparked ideas and discussion around a few key concepts in the name, image, and likeness space, including: 💚 Personal Stories Shine And this is where female athletes stand out! Fans want behind-the-scenes content, and setting athletes up for success is key. Creative freedom in these posts is essential to an authentic voice and message. 💡 Educating Athletes is Key Helping Athletes understand the power of their social media accounts and NIL is essential to the success of their brand, their stories, and collegiate programs. 🤝 Engagement is Essential Rather than focusing on follower counts and the number of likes, shares, and comments are key to the success of a post and an athlete's content. These are just a few of the concepts covered in this webinar! In case you missed it, you can watch the entire webinar here:  https://lnkd.in/gGBV6B-R

Real-Time Athlete Activation with Greenfly and Uplifting Athletes Uplifting Athletes recently held its Young Investors Draft — an annual event honoring researchers studying rare diseases — at Lincoln Financial Field in Philadelphia. The event represents a marquee opportunity for Uplifting Athletes to generate buzz and raise awareness for their cause. As their conference has grown, live event coverage and athlete activation has been difficult to scale. Enter Greenfly. With +Event Galleries, student-athletes were able to use Selfie Search to find their content immediately, leading to an instant boost in promotion and awareness for their mission.

Creators You Should Know: Asher Greene is an up-and-coming photographer and content producer who recently accepted an internship with the New York Yankees. He's previously worked with the New York Football Giants, Atlanta Dream WNBA, Atlanta United FC, National Lacrosse League (NLL) and Georgia State University. When Greenfly was on the ground in New Orleans for Super Bowl LIX, Asher was a staple at our Louisiana Lounge activation and helped get awesome short-form content into the hands of our partners, speakers and guests in real-time. Give Asher a follow (and keep him in mind if you need some killer photography).

Grand Slam Track - A New Era for Pro Track 🏃♂️ Grand Slam Track (GST) is the revolutionary new pro track league founded by legendary Olympian Michael Johnson! GST is set to redefine track & field beyond the Olympic cycle, bringing entertainment, athlete storytelling, and nonstop action to fans year-round. With Greenfly at the core of their digital content strategy, GST will power real-time content distribution across LCC, Talent & Athlete Activation, Broadcast Clip Distribution, and Sponsor Activation.