Great Question

Unmoderated Prototype Testing in Great Question is here! Now, you can get fast, async user feedback on your Figma prototypes. Testing is supported on desktop and mobile, and it’s browser-based, so users never have to download an app to participate. Here’s how it works: ⚡️ Set up and launch a study in minutes. Sync with Figma to add a prototype link, set device type and recording permissions, and add tasks and survey questions for users to complete. 🌎 Test async with anyone, anywhere. Integrate with your CRM or import a CSV to test with your own users. Or, recruit from Respondent's panel of 3M+ verified B2B and B2C participants, right in Great Question. 📊 Analyze user feedback from every angle. View prototype performance at a glance with metrics, timelines, paths, and click maps. Dig deeper with recordings and transcripts, and create highlight reels to share with your team. “The unmoderated test functionality is freaking AWESOME," said Emily Drumm, UX Researcher at DonorDrive . "It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool.” Try it free for 14 days: https://lnkd.in/gkhgFFwa #uxdesign #uxresearch #userresearch #researchops

Research For Everyone—a new webinar series spotlighting trailblazers who are redefining how research scales across organizations. These sessions feature thought leadership and candid conversations with experts who are making research more accessible, rigorous, and impactful—across teams, departments, and entire companies. Kicking off the series: William Yanko, PhD, Senior Researcher & ResearchOps Coordinator at Flight Centre Travel Group – Leisure In a global company of 3,000+ employees and only two full-time researchers, Will has pioneered a democratized approach to research that fuels fast decisions and stronger customer-centricity, without sacrificing rigor. In this session, he’ll share real strategies and frameworks to help you scale research within your org—regardless of team size or resources. Save your spot at the link in the comments 👇

"As B2B UX researchers, we’re uniquely positioned to transform entire business operations." For his new article, Jack Holmes spoke to 5 fellow experts about the challenges of B2B UX research and their strategies for mastering it, including: 💡 Creative solutions for participant recruitment 🧠 Framing research findings in a commercial context 🔁 Exploring the process behind the product ➕ And much more Special thanks to Brian Sullivan, Odette Colyer, Polly Gannaway, Swetha Ramaswamy, and Susan Wilhite 🔜 Future Days Festival for contributing. 🔗 Link in the comments. #uxresearch #userresearch #b2b

We’re on the hunt for a new teammate at Great Question—someone who’s equal parts Researcher, Strategic Thinker, Program Builder, and Coach. 🧠 This isn’t your average UX research role. You’ll be a part of the Customer Success team, and will be: ➡️ Guiding Enterprise research teams in scaling their methodologies and programs ➡️ Leading trainings and pilot programs that help customers unlock the full power of Great Question ➡️ Experimenting on program structures and content that help Enterprises successfully democratize research across the org ➡️ Serving as a trusted advisor on research best practices through 1:1 and 1:many programs ➡️ Developing evergreen, scalable research enablement materials to deliver guidance at scale. The dream profile? A Research or ReOps Manager with experience scaling research programs at large orgs, who wants to help others do the same. Someone who enjoys getting in the weeds and emerging with a well-structured, repeatable research process. If this sounds like you (or someone you know), apply via the link below. We’d love to chat. 👇

Can two researchers support a 3,000-person company? At Flight Centre Travel Group – Leisure, the answer is yes. In our first session of the Research For Everyone series, we’re talking to William Yanko, PhD, about how he’s democratized research—turning it into a superpower across the org. From scaling training to ensuring rigor and consistency, Will shares real-world tactics that anyone in UX research or ResearchOps can apply. You’ll walk away with: ✅ Strategies to scale research effectively ✅ Tips to overcome budget/tooling limitations ✅ A ready-to-use research framework template Sign up at the link below!

Check out our upcoming session on April 15th with William Yanko, PhD. He'll break down how he successfully democratized research to a global company of over 3,000 employees, overcoming barriers to democratization, measuring the ROI of research, and more.

"Would you buy this?" Testing user intent seems simple enough, right? Not quite. In her latest for the Great Question blog, Senior UX Researcher & Advisor Johanna Jagow covers: ✅ The attitude-behavior gap ✅ The real cost of asking the wrong questions ✅ 7 better ways to test user intent than asking "Would you buy this?" ✅ Strategies for working with stakeholders "When we ask direct questions about future intent, we're not measuring actual behavior—we're measuring how people think they would behave in a hypothetical situation. The problem with this is that we as humans are notoriously bad at predicting our own future actions." Read Johanna's article here: https://lnkd.in/gUTSk5DW #uxresearch #userresearch #researchops

No April Fools hijinks here. Just our 10 favorite UX research reads from March (seriously): 🚀 The highest level of UX research by Becky White: https://lnkd.in/givQeN9x ⏰ The Research Repository Paradox: It's never too early (or too late) to start by Thomas Stokes: https://lnkd.in/gtEZXSd3 🍰 When technology becomes the problem: A UX cautionary tale from Athens by Maria Panagiotidi: https://lnkd.in/gWiS_iUp ⭐ Why I stay an IC (and why I think some of you should, too) by Trevor Calabro: https://lnkd.in/gAqacyWs 🛣️ How AI re-routes our repository journey by Emily DiLeo, PhD, MLIS: https://lnkd.in/gqbYTCg3 🤖 Four areas of (UXR) thinking about AI / LLMs by Chris Chapman: https://lnkd.in/dgBK8bjV 💼 Enterprise vs. startup UX research: Same job, different description by Johanna Jagow: https://lnkd.in/gnzUEJhS 👫 You should probably be doing more research with couples by Phil Morton: https://lnkd.in/gUGprig5 📈 Why strategy and business acumen matter in user research (and how to leverage it for career growth) by Nikki Anderson, MA: https://lnkd.in/gfS_5Mph 🔎 Five questions about inspection methods by Lawton Pybus: https://lnkd.in/gMD_c-C9 #uxresearch #userresearch #researchops

🔍 How easy is it to conduct research in your org? The Researcher Effort Score helps answer this question. Inspired by the Customer Effort Score, the Researcher Effort Score quantifies how easy or difficult it is to conduct research within an organization. Pedro Vargas improved the Researcher Effort Score at Banco do Brasil by 30%—making research easier, and more collaborative and impactful. How did he do it? ✅ Researcher Forum – A space for dedicated researchers to share insights & foster collaboration. ✅ Revamped Repository – Making past research accessible across teams. ✅ Automations – Streamlining workflows and reducing admin burden. In our latest webinar, Pedro & Ned Dwyer discuss how the Researcher Effort Score is reshaping ResearchOps and helping professionals measure and communicate impact. Check out the full session at the link below 👇

🎉 New in Great Question: Open-ended prototype tests! When building our unmoderated functionality, we started with goal-based prototype testing－giving researchers the ability to set a goal screen so they can track key usage metrics like success rate, average duration, and more. But what if getting users to reach a screen isn't your actual goal? To observe users' natural behavior and understand how they instinctively interact with your designs, you can now run open-ended prototype tests as well. Perfect for exploratory testing without a specific endpoint. When setting up an unmoderated study, simply change the test type from goal-based to open-ended. Check out more product updates in our weekly changelog ⬇️