Velou

You’re expecting AI to work magic, and here is why it might be failing you. I’ve worked with ecommerce brands and retailers rolling out top-tier martech stacks—search, personalization, email automation; you name it. And here’s what no one tells you: AI tools don’t invent product knowledge. They optimize what already exists. If your product data is shallow, messy, or outdated… your AI tools can only optimize bad input given to them. Let’s break it down: 1. AI-Powered Search Isn’t Magic—It’s Matching. Best AI search can now understand intent. But, it still needs clean product data to map to. If “crop top with rhinestones” doesn’t exist as searchable attributes for a product… No AI is going to surface the right product. Your product titles can’t carry the weight of discovery. Structured attributes and enriched metadata are the real enablers. 2. Personalization Without Context Is Just Guesswork. You want AI tools to tailor the experience in real-time. But if your catalog can’t distinguish between “loungewear,” “athleisure,” and “office casual”… Personalization becomes a random shuffle. The AI tools aren't dumb. They are data-starved. 3. Marketing Automation Doesn’t Work on Vague Inputs. Most companies use AI email or ad tools that promise 1:1 relevance. But behind the scenes, your product feed is saying: Product A: “T-shirt, Color: Blue” Product B: “Shorts, Material: Unknown” Product C: “SKU 832XJ” You can’t generate high-converting recommendations or email content if your products are barely described. 4. You’re Running AI on a 2015 Catalog Structure. AI tools in 2025 are designed to tap into intent, trends, and nuanced behavior. But your catalog? Still built for dropdown filters and SEO keywords. Zero semantic structure. No seasonal layering. No trend enrichment. You’re asking ChatGPT-level tools to run on Excel-level data. Here’s the truth: AI Martech only performs as well as your product data allows. The winners in AI-powered ecommerce aren’t the ones with the best stack. They’re the ones with the best foundation. Structured, enriched, and intelligent product data isn’t a “nice to have.” It’s the core enabler for every AI-native tool in your ecosystem. So before you upgrade your tech… Upgrade your product catalog.

📣 We’re jazzed to co-host Shoptalk After Dark with our incredible partners Nosto, Domaine, Tapcart, Aftersell by Rokt, and Kustomer! The first day of #Shoptalk2025 deserves a celebration 🎉 , and we’re making it one to remember. Expect an unforgettable night of modern Mexican flair, cocktails, and top-tier networking in the heart of Downtown Vegas. 📅 March 25 | 9-11 PM 📍 La Mona Rosa, 100 S 6th St, Las Vegas Whether you’re coming straight from The Sphere or wrapping up a full day of Shoptalk insights, this is the perfect way to kick off the week: ✨ Open Bar – Expertly crafted cocktails & premium spirits 🌮 Mexican Bites – Fuel up with delicious food 💬 Great Conversations – Connect with top eCommerce leaders Spots are filling up fast—RSVP now! 🔥👇 https://lnkd.in/gJR2H_9c #AIAgents #Networking #eCommerce #ShoptalkAfterDark

We’re headed to #Shoptalk2025 to showcase how Velou's Product Catalog Agent is transforming ecommerce! Our AI-powered solution enriches and tailors product data for every channel—ads, SEO, marketplaces, and AI-search tools—boosting discovery, relevance, and conversions. But that’s not all—we’re teaming up with incredible partners Bluecore, Nosto, Domaine, Yottaa, Tapcart, Kustomer, and AfterSell for exclusive events and discussions. Join us to explore how AI is shaping the next era of commerce! 📍 Want to connect at Shoptalk? Let’s talk! Drop a comment or DM us to schedule a meeting. #FutureofRetail #AIforRetail #EcommerceInnovation #VelouAI

🚀 FASHINNOVATION x Velou webinar recap! Stay tuned for key snippets and the full video on our YouTube channel. Plus, FASHINNOVATION’s latest article covers the conversation’s biggest insights from Gavin Hewitt, Velou's COO and Rob Sharp, Co-CEO of Ramy Brook —helping fashion brands take immediate action in today’s fast-moving AI landscape. One of the central themes? The urgency of embracing #AI. 🔥 Rob underscored the need for brands to move fast, calling it a "hair-on-fire" moment. Hesitation, he warned, could mean getting left behind in an AI-driven world where AI isn’t just the future—it’s the present. Gavin Hewitt added, “Don’t be afraid. Be prepared. It’s going to be an exciting journey for all of us.” Sharp also emphasized the importance of choosing best-in-class solutions like Velou to stay competitive and implement AI strategies effectively. 💡 For more insights, check out the article! https://lnkd.in/dszWZjqV #AIandFashion #FashionTech #Innovation #WebinarRecap #FutureofRetail

LAST CALL 🔔 FASHINNOVATION DigiTalks, March 6th. With Gavin Hewitt, COO, Velou and Rob Sharp , CO-CEO, Ramy Brook moderated by Jennifer Ortakales Dawkins and hosted by Marcelo Martins Guimaraes. Acquisition to Conversion in the Age of AI: The Experience for Fashion Brands & Customers. Register now to join: https://lnkd.in/eWnvmZCf Join us for an exclusive Fashinnovation DigiTalks session to dive into the future of AI-driven customer experience, from acquisition to conversion. 🚀🚀🚀🚀

What a fantastic time at eTail™ Palm Springs so far! 🌴✨ The AI Summit was packed with insightful discussions on the future of #AI in retail. A highlight? Velou’s founder Sadee Gamhewa took the stage to share how retailers and brands can prepare for the future of #ecommerce with AI agents. It’s clear that agentic commerce is transforming the industry at an incredible pace! We also had an amazing time connecting with partners Netcore Cloud Netcore Unbxd Cloudinary Infobip Ekyam.ai at JW's Rockwood Grill and at the House of Retail with Bluecore Measured —great conversations, great company, and a shared passion for innovation! If you haven’t stopped by yet, today is the last chance to visit the Velou table! Come see how our intelligent AI agents are revolutionizing product data infrastructure—driving better accuracy, automation, and efficiency for retailers. Let’s talk about how AI can power the next generation of ecommerce 🚀 #eTailPalmSprings #AIinRetail #AgenticCommerce #ProductData #RetailInnovation #Velou

At eTail™ Palm Springs? We’re hosting an eTail mixer for retail leaders after sessions this evening! Stop by at 5:25PM to get your networking on! 🍸🎶 eTail Madness: Where eCommerce Gets Unfiltered! An Exclusive eTail Slam Dunk Mixer for Retail Leaders 🙌 📍 Rockwood Grill, JW Marriott Desert Springs 📅 Tonight! Feb 25 | 5:25 PM PT ✅ Network with top retail pros ✅ Enjoy cocktails, gourmet bites & live music ✅ Get real, no-fluff insights on what’s working in ecommerce Plus, be part of the exclusive launch of Ecommerce Unfiltered, a private community for retail pros who want real, no-fluff conversations. 🚀 #eCommerceUnfiltered #eTailWest #RetailNetworking #DTC #RetailInnovation

Webinar Alert! 🌟 How is AI Reshaping Fashion Commerce? AI-driven technology is revolutionizing the way consumers discover, shop, and connect with fashion brands. As AI-powered agents take center stage, fashion retailers must rethink their strategies to stay ahead. Join us for an insightful discussion at FASHINNOVATION x Velou's upcoming webinar: Acquisition to Conversion in the Age of AI – The Experience for Fashion Brands & Customers Industry leaders Gavin Hewitt (COO, Velou) and Rob Sharp (Co-CEO, Ramy Brook) will dive into how AI is transforming product discovery, ad targeting, and conversion rates—ultimately reshaping how brands attract and retain customers. Moderated by Jennifer Ortakales Dawkins, this session will break down the real-world impact of AI on fashion retail and what brands need to know to future-proof their business 🔗 Register now and be part of the conversation shaping the future of fashion! #AIandFashion #FashionTech #Ecommerce #RetailInnovation #FutureofRetail

Velou is heading to eTail™ Palm Springs! 🚀 #AIAgents are reshaping the future of ecommerce, transforming customer journeys, and disrupting traditional keyword-based strategies. As AI takes the lead, retailers and brands must prepare for this seismic shift. Are you ready? Let’s connect and discuss how AI is redefining retail and what businesses need to do to stay ahead. AI is no longer a “nice-to-have”—it’s a fundamental shift that’s already happening. If you’re in retail or ecommerce, stop by to see a demo from Velou's product experts to prepare for the new AI world. Find Velou in the West Foyer @ W25 or drop us a message 📩 to connect! #eTailPalmSprings #AI #RetailInnovation #FutureOfCommerce #eCommerce #AIinRetail

I’m excited to share that I'll be speaking at The AI Summit at eTail™ Palm Springs! The way customers discover and buy products is shifting fast as #AIagents take the wheel. In my session, I’ll break down how AI agents make decisions, the challenges of adapting to this shift, and practical strategies to future-proof your business in an AI-driven world. If you’re in ecommerce, this is a conversation you won’t want to miss. See you at eTail! #eTailPalmSprings #AIinRetail #AI #Ecommerce #FutureOfCommerce