Chord Communities

A New Era of Community Engagement: Leveraging Live Events with Chord Communities Our partners at NonStop Local KHQ know that regional news is about more than delivering headlines—it’s about building relationships and fostering real connections with their audience. That’s why we’re leaning into live events on Chord, giving the community a space to interact, engage, and be part of the conversation in a way they never have before. This week, NonStop Local KHQ launched their latest live series, Leslie’s Lowedown on Life, and the response was incredible. The conversation was dynamic, the stories were heartfelt, and the laughter was contagious. It was a true community experience. Leslie Lowe, a beloved voice in our region for years, is using Chord to connect with viewers in an exciting new way. Not only is she sharing insights on everything from aging gracefully to the latest wellness trends, but she’s also engaging directly with the community in real time—answering questions, responding in the chat, and making sure every viewer feels seen and heard. Why does this matter? Because local media has always been about connection, and Chord is helping bring trust and connection to the digital age. Leslie’s Lowedown on Life is just the beginning. We’re creating a space where the audience isn’t just watching—they’re part of the conversation. This weekly live event is proving that when you give people a place to engage, they show up.

How Chord Connect Makes Strengthening Client Relationships Simple By Sadie McBournie, Director of Community Enablement Clients are looking for a personal, seamless way to connect with real people who understand their needs. But how do you make that happen without spending all your time on calls or back-and-forth emails? Meet Chord Connect: the easiest, most effective way to connect with clients and build relationships that last. With just a single link, Chord Connect transforms the way clients reach out, making it easy, welcoming, and instantly personal. And the best part? It’s all about your brand, not ours. When clients see your Chord Connect profile, they’re seeing something that feels like you created it. Here’s how Chord Connect can help take your business to the next level. 1. Effortless Client Access Imagine this: A potential client wants to reach out to you. With Chord Connect, they don’t need to download any software, remember a password, or even endure a cold call. They can simply click your Chord Connect link and connect with you instantly! No downloads. No barriers. It’s that easy! 2. A Personalized Digital Business Card—Only Better Your Chord Connect profile allows clients to see the real you before they even reach out. Add a bit of personality to your profile—your background, your interests, even a friendly bio—and let clients feel like they already know you. Plus, Chord Connect is designed to look and feel like it’s all yours. No distracting logos or platform branding - just your name and your message. 3. Integrate with Ease: Share Your Link Anywhere Want clients to reach out with just a click? Add your Chord Connect link to your email signature, social media profiles, and marketing materials. Your customers can reach out to you and jump on a call wherever they are, no downloads needed. 4. Real Connections from the Start Cold calls feel outdated for a reason—they lack warmth. With Chord Connect, clients don’t feel like they’re reaching out to a stranger. They’re reaching out to someone they’ve already learned a little about. This transforms every new contact into a warmer, friendlier interaction. 5. One Simple Tool It doesn’t matter if you are a small business owner, a freelancer, or part of a large team, Chord Connect is designed to be intuitive and powerful. You don’t need to be tech-savvy to make the most of it. Setup takes just minutes, and soon you’ll have a personal connection tool that puts you a step ahead of the competition. In a world where authentic relationships drive business growth, Chord Connect is the tool that helps you make meaningful connections quickly and easily. By giving clients a personal look into your brand and making it incredibly easy for them to reach out, Chord Connect empowers you to focus on what matters: building relationships that lead to growth. Ready to see how Chord Connect can make a difference in your business? Schedule your demo today: https://info.chord.us/demo

Enjoyed my session in front of leading media executives in NYC a few weeks ago. Local online communities and curated, personalized content are long-overdue additions to current traditional media websites. It's the way today's audiences want to consume news and information. Kathy and her team at TVNewsCheck did a fantastic job and we're thrilled with the response from broadcast groups so far. Onward! #NAB #Marketing #Advertising #CMS

People want more than just products or services from brands these days. They want connection. Today, building a community around your brand is a must-do for long-term success. When brands create spaces for people to come together, the results can be incredible. In fact, 88% of consumers trust online user reviews as much as personal recommendations, making brand communities powerful drivers of trust and engagement (BrandsJoinStatus, 2023). When people feel they’re part of something bigger, they naturally engage more and share their experiences with others. 1. Customer Loyalty: A thriving community makes your brand more than just a product or service—it becomes a shared experience. Members are more likely to stick around and advocate for your brand when they feel a sense of belonging. Research shows that brands with engaged communities can see customer retention rates increase by up to 19% (Wang, 2019), with these emotionally connected customers generating up to 306% higher lifetime value (McKinsey, 2021). 2. Authentic Engagement: Communities provide a space for organic conversations about your brand. It’s where feedback can be shared, questions answered, and stories exchanged. These genuine interactions foster trust, and brands that actively promote community engagement see a 28% rise in user-generated content and more authentic customer participation (Molinillo et al., 2021). 3. Crowdsourced Innovation: The people who use your product every day know what works, what doesn’t, and what could be improved. Brands that tap into community feedback often experience a 37% faster product innovation cycle (McKinsey, 2021). It’s not just about listening—it’s about co-creating with your customers, which can also boost ROI on new products by up to 40% (Wang, 2019). 4. Social Proof: When potential customers see others actively engaging with your brand and sharing their stories, it builds trust. Positive social proof has been shown to boost purchase likelihood by 2.5 times (Emerald Insight, 2020). Brands that amplify user-generated content through their communities see a 97% increase in conversion rates (McKinsey, 2021). 5. Stronger Customer Relationships: In a brand community, customers often become more than just buyers—they become partners, collaborators, and ambassadors. Building these relationships can lead to a 54% increase in customer lifetime value (Molinillo et al., 2021). Loyal community members are three times more likely to become brand ambassadors, spreading the word and bringing in new customers (BrandsJoinStatus, 2023). And that’s where Chord Communities comes in. We empower brands with the tools needed to bring people together, foster real conversations, and build stronger, lasting relationships. Through the Connect and Communities editions of our platform, we give small businesses and large brands the tools necessary to create spaces where people genuinely want to connect. By Sadie McBournie Director of Community Enablement