Magic

Be careful who you hire. If you’re working on the wrong problem, that can be fixed in a day. If you’re working with the wrong people, that can take months to fix.

One of the most common questions we hear from busy executives and entrepreneurs: "Should I hire a person? Or use an AI tool instead?" Here's our perspective, as an executive assistant company that leverages AI heavily: - Use AI for tasks. - Hire people to take on responsibilities. When is the right time to hire someone? When you've reached a level of success where you have so many responsibilities, you need to delegate some of them ASAP. Both you and the person you hire will use AI to complete tasks more efficiently. Even with AI, you still need someone ultimately responsible to make sure the work gets done.

What happens when delegation actually works? Success creates a new challenge: - Your assistant schedules more meetings – now you have more meetings to attend - They get you more leads – suddenly you have dozens of sales calls - They organize your inbox perfectly – creating more action items for you This is sometimes why people don’t delegate. They don’t have a plan for what happens next. Make success a part of your plan. Magic will help.

You're not paying for an assistant to work when you're watching. You're paying for what happens when you're not looking. While you're focused on a major client presentation: - Your inbox is being managed - Your travel is being arranged - Your research is being compiled - Your personal errands are getting handled Your Magic assistant is handling dozens of tasks that would normally pull you away from your most important work. This isn't about saving an hour here or there. It's about creating uninterrupted focus time – without dropping the important work you need to do every day.

Many people say they're "bad at delegating" - but teamwork comes naturally to them. The truth is, when you hire someone, they’re joining your team. They’re working directly with you. Don’t overthink it. When you hire an assistant with Magic, you’re getting a person who will join your team, share your workload, and help you with any project or task.

Some people struggle to start projects. Others have trouble finishing them. A Magic Assistant helps with both: If getting started is your challenge, your assistant will create the first draft, build the initial plan, and take the first steps for you. If you have a bunch of unfinished projects, your assistant will be the one to ship them out on time, every time, and be responsible for making sure it goes live.

Working with talented people means sometimes they move on. This is normal. The problem isn't that people quit. The problem is being unprepared. With Magic, if your assistant ever decides to leave: - We provide a quick replacement - Your processes remain documented - Work continues without interruption We make it completely painless.

Hiring an assistant on your own means: - Posting job listings - Screening hundreds of candidates - Conducting dozens of interviews - Negotiating pay for the best price - Creating training materials - Managing payroll and HR - Handling turnover if it doesn't work out With Magic, we handle all of this for you. All you need to do is get on two short Zoom calls (less than 30 mins), and you’re done: 1. A call to understand your needs 2. A call to meet your assistant We handle everything else.

You’ve tried using the latest AI tools. Why can’t they actually handle all the work you need to get done? Here’s why. There's a crucial difference between using a tool like ChatGPT and delegating work to someone you’ve hired. Tools make YOU more efficient at handling responsibilities. Other people TAKE ON responsibilities so you can focus elsewhere. When you hire an executive assistant with Magic, you can tell them "handle this," and they’ll own the entire process - not just individual tasks. Just like you, they’ll use AI tools to be more efficient and productive, and like you, they’ll be responsible to make sure it gets done.

Here’s the difference between what people think an executive assistant does and what they actually do: People think an EA just completes tasks. Instead, they take on responsibilities. They don't just clear your inbox—they create filters that keep it organized automatically. They don’t just schedule meetings—they make your calendar feel fully automated, syncing with all your inboxes and handling nuanced rescheduling for you automatically. They don't just handle customer service—they develop templates that solve problems consistently. After 10 years and 2M+ tasks, we've learned: Great assistants don't just work IN your business. They work ON it. Book a call to get started: https://lnkd.in/gA-56zPC