More than a CRM — a business transformation tool. Funnel houses all renter-facing interactions in a simplified connected platform, from inquiry through renewals — creating a consistent, “ecommerce” apartment shopping experience that delights renters and leasing teams.
External link for Funnel Leasing
Funnel’s multifamily CRM is uniquely architected around the renter, not the properties (like every other multifamily CRM). This single guest card architecture makes centralization, role specialization, cross-selling, and data transparency instant while ALSO driving operational efficiency for teams. The results? Saving significant time and money, while also increasing lead-to-lease conversions. With Funnel, you’re finally able to solve multifamily’s toughest challenges: increased customer expectations, talent turnover, and rising costs. Funnel’s suite of products is built on the CRM; your team only needs one platform to help renters from initial inquiry, to online leasing, to resident onboarding, to renewals. Our AI and automation-powered follow-up give leasing teams a hand, and log communication no matter if it’s email, text, or a phone call. Mobile-first online leasing solution, resident onboarding, and renewals carry an excellent experience through every step of the renter journey.
1115 Gunn Hwy
Suite 201
Odessa, Florida 33556, US
Forum 2025 is officially underway, and we didn’t waste a second. From an exclusive workshop built just for third-party managers who are actively tackling centralization, to hands-on sessions with our most advanced users—this community showed up ready to make the most of their time and bring actionable insights back to their teams. Day 2 starts NOW! Stay tuned for more coverage, recaps, photos, and more from Forum.
Forum 2025 kicks off TODAY! This isn’t just another industry event—it’s a focused group of believers in a better operating model who are working to create a better renter and employee experience through centralization and AI. Whether you're here to learn more about the new operating model, challenge the status quo, or blueprint what’s next—you’re in good company. Let’s get to work.
For the first time ever, we're making the new operating model and AI-powered centralization accessible to every operator — not just CRM customers. Introducing Fenix: standalone, agentic AI purpose-built for multifamily.
Big news: we are launching Fenix — a standalone AI product purpose-built for multifamily. Until now, Funnel’s powerful AI was only available to customers on our full platform. Powered by a strategic partnership with Sierra (yes, the Sierra co-founded by tech legends Bret Taylor and Clay Bavor), Fenix brings advanced, resolution-focused conversational AI to the industry for the first time. We’re also welcoming select assets from LeaseHawk to accelerate operators on their path toward centralization and the new operating model. Operators now have a powerful new starting point: AI that does, not just talks. Read the full release to meet Fenix.
Calling all third-party managers: don’t miss this fast-paced Centralization Workshop at Forum. Learn about new research from Dom Beveridge, and insights packed into a half day, FREE with your Forum registration!