Flamingo Resident Retention Platform

Many apartment operators have implemented automated move-in checklist the last few years. What many don't realize is Resident Onboarding actually has 2 parts - 1) Move-In Checklist AND 2) Resident Education By implementing only one part of resident onboarding, many operators struggle with: 1) LEASE VIOLATIONS - residents not following rules 2) LACK OF UTILIZATION - residents not using the dozens of services available to them - whether amenities, apps, or flexible rent solutions. Both of the above can be solved by implementing both move-in checklists AND resident education. ✔️ 1) MOVE-IN CHECKLIST - This covers all the things that residents need to do be BEFORE they can pick up their key. From verifying insurance to registering their pet. Check the comments for how 28 out of the NHMC Top 50 are automating this with Flamingo's Move-In Checklist. 📙 2) RESIDENT EDUCATION This is where you teach residents everything they need to know to be a good neighbor and live successfully at your community. And no, giving residents a copy of their lease or resident handbook don't count as "Resident Education" 🙄 Neither does a unit walkthrough... In the working world, employee onboarding is so important that companies have a whole department dedicated to onboarding to ensure new employees are incorporated and become familiarized with the company culture and policies, so they can become an effective and contributing member of the team. Apartment operators need to take the same approach to residents - - What policies do they need to know? - What makes a good neighbor? e.g. don't blast music at 2am - How does someone submit a work order? - What and how to use all the tech and services available to them... - Who is the company or brand behind this apartment? The last point is all about building your apartment brand as part of onboarding - imagine if every resident knew your corporate brand story...and what this whole do for portfolio transfers? --- Check the comments for case studies on how 28 of the 50 NMHC are automating resident move-in checklist and education with Flamingo.

If you've ever been halfway around the world and decided to order a Coke... or if you've ever been at the supermarket and passed over all the off brand items in favor of their branded brethren, you intuitively understand the power of branding. It's the same for residents - when every single community they see during a tour day offers the same amenities, services, and technology, the last differentiating factor is going to be brand - Or more directly - brand familiarity. Have I heard of this company before? This is why apartment operators that focus on building a consumer brand are going to do so well in the near future as more supply comes on the market.

And THAT'S the tea, multifamily folks 🫖💁♀️ Here are quick tips to boost renewals: - Create your renewal process to match how people make decisions, not how your property operates. - Place as much thought into your renewal process as you do for your leasing process. - Proactively reach out months before renewal to understand what issues might prevent someone from renewing. - Automate as much of the renewal process as possible. Check out Flamingo's renewal management feature to help with this.

Simplest advice for any leasing agent or property manager in charge of resident events... Plan your events early...at least 3 months out. If you're struggling to get more than 50 residents to attend, that's where I'd start. If the same 10 residents attend your events each month, that's where I'd start.

Still using flyers to communicate with your residents? There's a better way! Flamingo's Digital Lobby Screens transform how you engage your residents. Say goodbye to outdated paper flyers and hello to vibrant, real-time digital communication. With Flamingo's digital signage, you can effortlessly display: ✅ Community announcements ✅ Upcoming resident events ✅ Real-time weather & traffic updates ✅ Package notifications ✅ Instagram posts and engaging visual content Enhance your residents' experience, boost engagement, and streamline communication—all from one sleek screen. Ready to digitize your community's communication? #ResidentExperience #DigitalSignage #PropertyManagement #ApartmentLiving #ResidentEngagement #FlamingoTips

Some of our favorite pictures from resident events from the last week. Flamingo's resident engagement app incentives residents to take and share event pictures by providing them with rewards for every picture they share. HERE ARE SOME WAYS TO MAXIMIZE EVENT ROI: - Get pictures from events and use these on social media to show off your lifestyle. - Prompt residents that attend events to leave online reviews. - At renewal, remind residents of all the fun they had at events.

Many apartment operators have implemented automated move-in checklist the last few years. What many don't realize is Resident Onboarding actually has 2 parts - 1) Move-In Checklist AND 2) Resident Education By implementing only one part of resident onboarding, many operators struggle with: 1) LEASE VIOLATIONS - residents not following rules 2) LACK OF UTILIZATION - residents not using the dozens of services available to them - whether amenities, apps, or flexible rent solutions. Both of the above can be solved by implementing both move-in checklists AND resident education. ✔️ 1) MOVE-IN CHECKLIST - This covers all the things that residents need to do be BEFORE they can pick up their key. From verifying insurance to registering their pet. Check the comments for how 28 out of the NHMC Top 50 are automating this with Flamingo's Move-In Checklist. 📙 2) RESIDENT EDUCATION This is where you teach residents everything they need to know to be a good neighbor and live successfully at your community. And no, giving residents a copy of their lease or resident handbook don't count as "Resident Education" 🙄 Neither does a unit walkthrough... In the working world, employee onboarding is so important that companies have a whole department dedicated to onboarding to ensure new employees are incorporated and become familiarized with the company culture and policies, so they can become an effective and contributing member of the team. Apartment operators need to take the same approach to residents - - What policies do they need to know? - What makes a good neighbor? e.g. don't blast music at 2am - How does someone submit a work order? - What and how to use all the tech and services available to them... - Who is the company or brand behind this apartment? The last point is all about building your apartment brand as part of onboarding - imagine if every resident knew your corporate brand story...and what this whole do for portfolio transfers? --- Check the comments for case studies on how 28 of the 50 NMHC are automating resident move-in checklist and education with Flamingo. Act

Did you miss RETCON? Here are some great takeaways from Nathan Leible with help from Tony Sousa 🌐.

An important part of concessions is avoiding a shock at renewal. Here are some great concession strategies from Jaime Dailey.

Happy Pi Day! 🥧 At Flamingo, we believe managing resident experiences should be as easy as pie. Here are 10 ways Flamingo makes life sweeter and simpler for apartment communities: 1) 𝐎𝐧𝐞-𝐀𝐩𝐩 𝐟𝐨𝐫 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐬 𝐍𝐞𝐞𝐝: event RSVPs, work orders, communication, rewards, rent payment, surveys etc. 2) 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐒𝐮𝐫𝐯𝐞𝐲𝐬: measure satisfaction from move-in to events to work orders to move-out without lifting a finger. 3) 𝐎𝐦𝐧𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Send a mass email, text, and push notification in one action. 4) 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞: book events as quickly as you book an Uber. 5) 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐂𝐡𝐚𝐭𝐛𝐨𝐭: Provide instant answers to residents' common questions 24/7—without extra staffing headaches. 5) 𝐀𝐦𝐞𝐧𝐢𝐭𝐲 𝐁𝐨𝐨𝐤𝐢𝐧𝐠: Simplify the management and scheduling of community amenities with just a few clicks. 6) 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Leverage analytics to improve operations, resident retention, and overall community satisfaction. 7) 𝐀𝐧𝐜𝐢𝐥𝐥𝐚𝐫𝐲 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: earn revenue when residents book house cleaning and other services on your resident app. 8) 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰𝐬: Flamingo prompts residents to leave reviews at key intervals along their resident journey. 9) 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐌𝐨𝐯𝐞-𝐈𝐧, 𝐑𝐞𝐧𝐞𝐰𝐚𝐥, & 𝐌𝐨𝐯𝐞-𝐎𝐮𝐭: save 60+ mins per resident with automated checklists. 10) 𝐒𝐞𝐥𝐟-𝐒𝐞𝐫𝐯𝐢𝐜𝐞: let residents help themselves with Flamingo's customization automation engine. Today, let's celebrate #PiDay by making resident management a piece of cake (or pie!). #ResidentExperience #PropTech #Multifamily #FlamingoLife