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With change happening constantly, how can marketers ensure that their strategies for the rest of 2025 (and even into 2026) remain resilient? We asked our experts to explore the three most common hurdles marketers face and the strategies to overcome them. Here’s what we learned: https://lnkd.in/g42q4Zwk

To find success with #AI, our experts recommend marketers focus on three things: ➡️ Quality data and identity to build a strong foundation ➡️ Operationalization to nail the process down ➡️ Partner expertise to help scale and optimize Watch the webinar to learn how you can advance your AI maturity, according to Epsilon and guest speaker Forrester: https://lnkd.in/gKg_Xev3

A recent Epsilon study, “The State of AI in Marketing,” reveals widespread #AI adoption: 94% of marketers use AI in their strategies, but over half face technical challenges like model accuracy and integration with other tools. Simply put, AI alone isn’t enough—having quality data and identity to fuel that AI is critical to realizing value. Let's explore:

Ready to take the right steps to fine-tune your connected TV advertising? Epsilon's Karissa VanHooser shares how person-first marketing is key to uniquely reaching your customers wherever they’re watching. If you're looking for more information on how to craft a #CTV strategy that resonates depending on your specific goals and KPIs, check out our latest eBook: https://bit.ly/4chUEtK

Here are four emerging trends and takeaways from Shoptalk 2025 that marketers should know about as retail media becomes an increasingly larger role for brands and retailers. Dive into the full discussion on data, identity, in-store experiences and loyalty programs in the blog: https://bit.ly/4iJfAw6

The final day at Shoptalk focused on how brands are approaching #loyalty programs and #retailmedia networks in this new wave of #retail. Here’s the lowdown from DSW Designer Shoe Warehouse, Lowe's Companies, Inc. and Albertsons Media Collective: ❤️ Loyalty programs are more than just points and discounts. Loyalty continues to evolve from simple transactions and deals to building real emotional connections with shoppers. As Sarah Crockett, Chief Marketing Officer at DSW put it, loyalty programs are all about “the combination of emotional benefit and transactional benefit.” They need to be more than just price and points; they should reflect the brand's essence. And to no surprise, data plays a pivotal role here: “I think of data as a fast track to personalization," explained Crockett. "It’s the personality of the consumer… it tells us what conversation we should be having." And now with generative and predictive #AI on the scene, we're moving towards a truly personalized 1:1 loyalty experience. “It’s no longer just a loyalty program—it’s a whole ecosystem of experience,” said Amanda Bailey, VP Loyalty & Customer Marketing at Lowe’s. 🛒 Retail media is influencing modern customer behavior. The dialogue around retail media is shifting. “A lot has changed since we used to talk about the artist formerly known as shopper marketing—and I think a lot of that has to do with technology, data and the demand for transparency,” said Liz Roche, VP, Media and Measurement at Albertsons Media Collective. “We think of retail media as a slice of the flywheel that really drives shopper behavior.” -- Pictured below: Sarah Crockett, Chief Marketing Officer at DSW and Amanda Bailey, VP Loyalty & Customer Marketing at Lowe’s.

And that's a wrap on Shoptalk Spring 2025 from team Epsilon! 👋 We had a fantastic couple of days hearing from cutting-edge retailers and brands while connecting with leaders who are shaping the future of the #retail industry. Until next time, Shoptalk! #Shoptalk #Shoptalk2025

During the second day of Shoptalk, leading brands and retailers continued to deliver thought-provoking sessions and exciting trends in #retail and #retailmedia. Here’s a quick rundown of what we learned from Kendo Brands, Inc. (LVMH), eBay, and Shoptalk’s head of insights: 🌟 Brands are focusing on authenticity and community to build brand loyalty. Authenticity is something retailers are constantly striving to emulate—it’s essential to fostering community-based interactions where digital conversations thrive. Sapna Parikh, Chief Digital Officer at Kendo Brands, emphasized, “What’s really important is developing a true brand, building a community and being authentic with that messaging.” At a time when customer attention and time is fragmented, brands are focused on creating a sense of community for their shoppers across digital and physical channels. “It’s very much about these community-based interactions at retailers where you’re having that active conversation,” echoed Alexis Hoopes, VP Global Fashion at eBay. 🛠️ Retail media partners need to create a trifecta of value. According to Shoptalk, we’re in the “golden age of retail,” and investments specifically in retail media tools and technologies have “no signs of slowing down”—but marketers and brands need to see the value from their partners. “Brands are expecting five things from their retail media partners,” explained Joe Laszlo, Head of Insights at Shoptalk, “creative capabilities, ability to scale, finding unique audiences and moments, in-store support and clear success metrics.” At the end of the day, “Successful retail media compositions are going to create a trifecta of value for the retailer, the marketer and the shopper,” Laszlo concluded. --- Pictured below: Sapna Parikh, Chief Digital Officer at Kendo Brands (LVMH), Alexis Hoopes, VP Global Fashion at eBay, Elizabeth Garry, VP of Ecommerce at Pandora, Patrick Buchanan SVP, Marketing at Lulus and Lindsey Mazza, Global Retail Lead at Capgemini.

At least this baggage is fun. Lugging around all your stuff at Shoptalk? We've got you covered. Come see our team at booth #1532 to make your own unique keepsake (and it zips!) 🛍️ #Shoptalk #TotesEpsilon

The best Shoptalk swag? We've got it in the bag. 🛍️ Want to design your own custom tote bag and walk away with a unique keepsake? Stop by booth #1532! See you there. 👏 #Shoptalk #TotesEpsilon