Epsilon

Ready to take the right steps to fine-tune your connected TV advertising? Epsilon's Karissa VanHooser shares how person-first marketing is key to uniquely reaching your customers wherever they’re watching. If you're looking for more information on how to craft a #CTV strategy that resonates depending on your specific goals and KPIs, check out our latest eBook: https://bit.ly/4chUEtK

Here are four emerging trends and takeaways from Shoptalk 2025 that marketers should know about as retail media becomes an increasingly larger role for brands and retailers. Dive into the full discussion on data, identity, in-store experiences and loyalty programs in the blog: https://bit.ly/4iJfAw6

The final day at Shoptalk focused on how brands are approaching #loyalty programs and #retailmedia networks in this new wave of #retail. Here’s the lowdown from DSW Designer Shoe Warehouse, Lowe's Companies, Inc. and Albertsons Media Collective: ❤️ Loyalty programs are more than just points and discounts. Loyalty continues to evolve from simple transactions and deals to building real emotional connections with shoppers. As Sarah Crockett, Chief Marketing Officer at DSW put it, loyalty programs are all about “the combination of emotional benefit and transactional benefit.” They need to be more than just price and points; they should reflect the brand's essence. And to no surprise, data plays a pivotal role here: “I think of data as a fast track to personalization," explained Crockett. "It’s the personality of the consumer… it tells us what conversation we should be having." And now with generative and predictive #AI on the scene, we're moving towards a truly personalized 1:1 loyalty experience. “It’s no longer just a loyalty program—it’s a whole ecosystem of experience,” said Amanda Bailey, VP Loyalty & Customer Marketing at Lowe’s. 🛒 Retail media is influencing modern customer behavior. The dialogue around retail media is shifting. “A lot has changed since we used to talk about the artist formerly known as shopper marketing—and I think a lot of that has to do with technology, data and the demand for transparency,” said Liz Roche, VP, Media and Measurement at Albertsons Media Collective. “We think of retail media as a slice of the flywheel that really drives shopper behavior.” -- Pictured below: Sarah Crockett, Chief Marketing Officer at DSW and Amanda Bailey, VP Loyalty & Customer Marketing at Lowe’s.

And that's a wrap on Shoptalk Spring 2025 from team Epsilon! 👋 We had a fantastic couple of days hearing from cutting-edge retailers and brands while connecting with leaders who are shaping the future of the #retail industry. Until next time, Shoptalk! #Shoptalk #Shoptalk2025

During the second day of Shoptalk, leading brands and retailers continued to deliver thought-provoking sessions and exciting trends in #retail and #retailmedia. Here’s a quick rundown of what we learned from Kendo Brands, Inc. (LVMH), eBay, and Shoptalk’s head of insights: 🌟 Brands are focusing on authenticity and community to build brand loyalty. Authenticity is something retailers are constantly striving to emulate—it’s essential to fostering community-based interactions where digital conversations thrive. Sapna Parikh, Chief Digital Officer at Kendo Brands, emphasized, “What’s really important is developing a true brand, building a community and being authentic with that messaging.” At a time when customer attention and time is fragmented, brands are focused on creating a sense of community for their shoppers across digital and physical channels. “It’s very much about these community-based interactions at retailers where you’re having that active conversation,” echoed Alexis Hoopes, VP Global Fashion at eBay. 🛠️ Retail media partners need to create a trifecta of value. According to Shoptalk, we’re in the “golden age of retail,” and investments specifically in retail media tools and technologies have “no signs of slowing down”—but marketers and brands need to see the value from their partners. “Brands are expecting five things from their retail media partners,” explained Joe Laszlo, Head of Insights at Shoptalk, “creative capabilities, ability to scale, finding unique audiences and moments, in-store support and clear success metrics.” At the end of the day, “Successful retail media compositions are going to create a trifecta of value for the retailer, the marketer and the shopper,” Laszlo concluded. --- Pictured below: Sapna Parikh, Chief Digital Officer at Kendo Brands (LVMH), Alexis Hoopes, VP Global Fashion at eBay, Elizabeth Garry, VP of Ecommerce at Pandora, Patrick Buchanan SVP, Marketing at Lulus and Lindsey Mazza, Global Retail Lead at Capgemini.

At least this baggage is fun. Lugging around all your stuff at Shoptalk? We've got you covered. Come see our team at booth #1532 to make your own unique keepsake (and it zips!) 🛍️ #Shoptalk #TotesEpsilon

The best Shoptalk swag? We've got it in the bag. 🛍️ Want to design your own custom tote bag and walk away with a unique keepsake? Stop by booth #1532! See you there. 👏 #Shoptalk #TotesEpsilon

Shoptalk is in full swing, and there’s no shortage of insights from incredible brands and marketers on their approach to the next wave of #retail and #retailmedia. Here's a recap from Day 1 at Shoptalk, where we heard from Best Buy, EMARKETER and Gap Inc., to name a few: 📈 Retailers are using data and identity to learn where to go next. Having data about your shoppers is table stakes for retailers. It’s the understanding you get about each individual shopper—and what you do with it—that truly matters. Lisa Valentino, President of Ads at Best Buy, is laser-focused on this learning. “We use Epsilon as a strategic data partner,” she noted during her session. "When you can reverse engineer the [identity] graph to understand the consumer through their passions and habits, that tells you where to go next.” Are retailers ready to listen? 🛍️ More focus is shifting to in-store experiences. The next big media channel is actually… in-store? Physical retail is becoming a crucial media channel—but the industry hasn’t quite caught up yet: "In-store is about 5% of total media time spent, but only .1% of ad dollars," shared Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce. Over 80% of transactions are still happening in physical stores, “which paints an increasingly clear picture that to unlock the full potential of retail media, we have to start thinking beyond the confines of retailers' websites,” said Sarah Marzano, Principal Analyst at eMarketer. 📖 It’s all about storytelling—from in-store to online to ads. Gap Inc. has a legacy—and they have worked tirelessly to showcase the power of that narrative across both digital and in-store experiences. "Retail is detail. Everything matters—from sights to sounds," Richard Dickson, President & CEO at GAP Inc., shared. With a digital-first mindset, Gap aims to mesh its human-centric approach with technology, ensuring that "there has to be connectivity," whether online or in-store. --- Pictured below: Lisa Valentino, President of Ads at Best Buy and Richard Dickson, President & CEO at Gap Inc. speaking during their respective Shoptalk sessions.

The first day of Shoptalk is in full swing! 🪩🛍️🎤 We'll be here all week learning from the industry's top brands and retailers—plus, stay tuned for a daily recap of key sessions and insights straight from the Shoptalk stages. If you're in Las Vegas, don't be shy! Come find us at booth #1532. #Shoptalk #ShoptalkSpring

Identity resolution is key for marketers looking to bolster their campaigns and lay a solid foundation for #AI. But why? ➡️ Accurate, unified data creates a solid platform for tools like AI and machine learning to use—and with real-time insights on customers, it enables AI use on an individual level and at scale. Learn the 20 other ways #identity resolution can change your marketing in the blog: