Engaging Perspectives LLC

🚨 E&C Firms: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐈𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 70% 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? 🚨 𝐒𝐡𝐨𝐜𝐤𝐢𝐧𝐠 𝐬𝐭𝐚𝐭: B2B buyers are 57-70% through their buying journey before talking to sales. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮: - Buyers are self-educating online - Your digital presence is your first impression - Missing out? You're not showing up early enough 🎯 3 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐓𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬: 1. Social media content for awareness 2. Long-form content to provide In-depth solution info 3. Easy conversion points where potential clients can talk to a person on your team. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐡𝐢𝐭𝐭𝐢𝐧𝐠 𝐚𝐥𝐥 3? If not, you're leaving money on the table. 🔥 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐜𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐜𝐨𝐝𝐞 𝐨𝐧 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐚𝐧𝐝 𝐞𝐱𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥𝐥𝐲? DM me now! We've cracked the code for E&C firms just like yours.

🚨 E&C Firms: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐈𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 70% 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? 🚨 𝐒𝐡𝐨𝐜𝐤𝐢𝐧𝐠 𝐬𝐭𝐚𝐭: B2B buyers are 57-70% through their buying journey before talking to sales. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮: - Buyers are self-educating online - Your digital presence is your first impression - Missing out? You're not showing up early enough 🎯 3 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐓𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬: 1. Social media content for awareness 2. Long-form content to provide In-depth solution info 3. Easy conversion points where potential clients can talk to a person on your team. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐡𝐢𝐭𝐭𝐢𝐧𝐠 𝐚𝐥𝐥 3? If not, you're leaving money on the table. 🔥 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐜𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐜𝐨𝐝𝐞 𝐨𝐧 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐚𝐧𝐝 𝐞𝐱𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥𝐥𝐲? DM me now! We've cracked the code for E&C firms just like yours.

"𝐘𝐞𝐬, 𝐢𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰𝐧, 𝐛𝐮𝐭 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐢𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰𝐧 𝐟𝐨𝐫?" Large Engineering and Construction (E&C) firms 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐛𝐞𝐢𝐧𝐠 𝐤𝐧𝐨𝐰𝐧—hence the big sponsorships: stadiums, sporting events, even race cars. 𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤: social media. Sponsorships make you generally known. 𝐁𝐮𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚? It makes you known for the right things to the right audience. When you create technical, engaging, and educational content, you become the go-to expert. Customers think of you first—not because of a billboard, but because they associate you with solving their problems. 𝐅𝐨𝐫 𝐚 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐚 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩, you can dominate the spaces that matter. 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 "How does this compare to traditional marketing?" 𝐛𝐮𝐭 𝐫𝐚𝐭𝐡𝐞𝐫: - What does it cost to not win those projects? - What does it cost to let your competitors define your expertise? If you want to be a partner and not just another bidder, show up where your audience already is—on social media—and show them why you're the solution they need. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧? At Engaging Perspectives LLC Perspectives, we’re experts in the technical nuances of E&C, and we drive real results for E&C leaders with just 70 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦 𝘦𝘢𝘤𝘩 𝘮𝘰𝘯𝘵𝘩. 𝐋𝐞𝐭 𝐮𝐬 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 𝐰𝐡𝐞𝐫𝐞 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐬𝐭—reach out today to get started!

𝐄𝐯𝐞𝐫𝐲 𝐄&𝐂 𝐥𝐞𝐚𝐝𝐞𝐫 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐜𝐚𝐥𝐥 𝐰𝐡𝐞𝐧 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐧𝐞𝐞𝐝𝐬 𝐭𝐡𝐞𝐢𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬. 𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: What about the customers you haven’t worked with yet? When their go-to partner fails or they need extra support, 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐭𝐡𝐢𝐧𝐤 𝐨𝐟 𝐲𝐨𝐮? 🚨 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: Buyers in engineering and construction are doing their own research. They’re vetting potential partners online—on LinkedIn, on your website, and through the content you share. If your strategy still relies solely on traditional BD tactics, you’re missing out. ❌ It’s expensive. ❌ It’s time-consuming. ❌ It doesn’t reach the decision-makers already looking for solutions. ✅ 𝐓𝐡𝐞 𝐦𝐨𝐝𝐞𝐫𝐧 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧? Build a digital presence that works for you. When you consistently share expertise online, you position yourself as the partner they think of first. 𝐓𝐡𝐞 𝐛𝐮𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠. The question is: 𝐀𝐫𝐞 𝐭𝐡𝐞𝐲 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮? 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐟𝐢𝐫𝐬𝐭 𝐜𝐚𝐥𝐥? We've helped 𝐄𝐍𝐑 𝐓𝐨𝐩 10 𝐟𝐢𝐫𝐦𝐬 and $50𝐌 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 own these moments. Our proven process builds your visibility where it counts - especially in today's digital-first world. 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐂𝐚𝐥𝐥.

🚨 𝐄&𝐂 𝐋𝐞𝐚𝐝𝐞𝐫𝐬: 𝘞𝘢𝘯𝘵 𝘮𝘰𝘳𝘦 𝘵𝘪𝘮𝘦 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴? 🚨 What if posting on LinkedIn could make that happen—and it’s easier than you think? 📊 𝐇𝐞𝐫𝐞’𝐬 𝐩𝐫𝐨𝐨𝐟: I recently shared a 73-second video clip on LinkedIn. It was watched for over 17 hours. That’s 17+ hours of my message in front of the right people while I focused on my business. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬: 👉 Your LinkedIn network includes past colleagues, conference connections, industry peers, and prospects. 👉 When your network engages with your content, it gets exposed to their network—your potential customers, talented A-players, and decision-makers. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? ✅ Your message stays top of mind. ✅ You attract clients and talent—without chasing them. ✅ Your content works for you while you focus on other priorities. 🚀 𝐖𝐞 𝐦𝐚𝐤𝐞 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐞𝐚𝐬𝐲: With our process, you can generate 2-4 strategic posts per week, in your voice, in just 70 minutes a month. AND we take care of all the logistics and reporting. If you're ready to amplify your message, attract top talent, and enter new markets with LinkedIn, 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞. 𝘓𝘦𝘵’𝘴 𝘮𝘢𝘬𝘦 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘺𝘰𝘶. 💡

𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐫𝐞 𝐚𝐦𝐚𝐳𝐢𝐧𝐠𝐥𝐲 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐚𝐧𝐝 𝐝𝐨𝐧'𝐭 𝐞𝐱𝐭𝐞𝐧𝐝 𝐚𝐬 𝐟𝐚𝐫 𝐚𝐬 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐭𝐡𝐢𝐧𝐤. Having a recognizable brand is like a cheat code. It makes everything easier: starting conversations, getting in the door with new customers, and sometimes even having work brought to you without asking. But here's the catch—even the biggest brands have their limits. I learned this firsthand while working for one of the largest engineering and construction firms in the U.S. In the markets they had served for years, their brand was a powerhouse. But the moment we stepped into new markets or tried to position ourselves for unfamiliar scopes of work, that brand recognition dropped off fast. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦? The company still went to market like everyone knew the brand. 𝐀𝐧𝐝 𝐭𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐨𝐧𝐞 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐞𝐬 𝐢𝐧: 𝘞𝘩𝘦𝘯 𝘢 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘩𝘢𝘴 𝘢 𝘱𝘳𝘰𝘣𝘭𝘦𝘮, 𝘸𝘩𝘰 𝘥𝘰 𝘵𝘩𝘦𝘺 𝘵𝘩𝘪𝘯𝘬 𝘰𝘧—𝘢𝘯𝘥 𝘸𝘩𝘺? If you haven’t done the groundwork—built relationships, positioned your expertise through content, and proven your value through projects—customers won’t associate your brand with the solution to their problems. Even if you’re more than qualified. 𝐓𝐡𝐞 𝐠𝐨𝐨𝐝 𝐧𝐞𝐰𝐬? There’s a straightforward fix: Produce content that speaks directly to your target market. Consistently sharing insights, expertise, and success stories keeps your brand top of mind. It positions you as the go-to solution, even for customers who aren’t actively looking… yet. Yes, brands are powerful. But understanding their limitations and doubling down on the areas you can control makes all the difference. 𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐭𝐨𝐩 𝐨𝐟 𝐦𝐢𝐧𝐝 𝐢𝐧 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬? Would love to hear your thoughts! 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐟𝐢𝐫𝐬𝐭 𝐜𝐚𝐥𝐥? We've helped 𝐄𝐍𝐑 𝐓𝐨𝐩 10 𝐟𝐢𝐫𝐦𝐬 and $50𝐌 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 own these moments. Our proven process builds your visibility where it counts - especially in today's digital-first world.

𝐓𝐡𝐞 𝐓𝐰𝐨 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐄𝐥𝐢𝐭𝐞 𝐄&𝐂 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐍𝐞𝐯𝐞𝐫 𝐌𝐢𝐬𝐬 🎯 1. When someone's looking to change jobs in E&C, who's their first call? 2. When a client needs E&C services, which firm immediately comes to mind? 𝘚𝘪𝘮𝘱𝘭𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴. 𝐆𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐦𝐨𝐬𝐭 𝐦𝐢𝐬𝐬: Your audience is spending more time online than ever before (a record 7+ hours daily). Yet most E&C firms are invisible in these digital spaces. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: • Not being top-of-mind costs you top talent • Missing from key conversations = missing opportunities • Market leaders own the mindshare in these moments • Your competitors are leaving a digital vacuum 𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡? Most E&C firms struggle with both. They're visible only when they're selling - and that's too late. 𝐑𝐞𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲: ✓ They're consistently present where their audience lives (hint: online!) ✓ They share insights that actually solve problems ✓ They build trust long before they build projects ✓ They turn screen time into face time 🔑 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐖𝐇𝐀𝐓 𝐲𝐨𝐮 𝐛𝐮𝐢𝐥𝐝 - it's about WHO thinks of you when it matters most. With unprecedented online engagement, there's never been a better time to own these spaces. --- 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐟𝐢𝐫𝐬𝐭 𝐜𝐚𝐥𝐥? We've helped 𝐄𝐍𝐑 𝐓𝐨𝐩 10 𝐟𝐢𝐫𝐦𝐬 and $50𝐌 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 own these moments. Our proven process builds your visibility where it counts - especially in today's digital-first world. 👉 DM "𝐌𝐈𝐍𝐃𝐒𝐇𝐀𝐑𝐄" for our latest case study on becoming the go-to E&C firm in your market.

🔹**𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 & 𝐓𝐚𝐥𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐒𝐭𝐮𝐜𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐚𝐬𝐭?**🔹 Take a look at this image. It’s a snapshot from a time when drafting was done by hand, collaboration was done solely face-to-face, and every process was mapped out on paper. While the meticulous work and dedication haven’t changed, how we engage, attract, and connect with customers and talent has drastically evolved. If your approach to customer engagement or talent acquisition looks the same today as it did in this era, you’re missing out on reaching some of the best talent and most valuable customers. 🚀 The best candidates are looking for companies that are forward-thinking, flexible, and tech-savvy. They want roles that empower them to work efficiently in a modern, connected environment. They want to know the leader they are going to work under. 🚀 Your customers expect a relationship built on understanding their needs and creating tailored solutions — through channels and platforms that didn’t exist in this era. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐬; 𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐰𝐞 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞, 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞. Let’s embrace change and open doors to talent and customers that traditional communication efforts cannot reach. If you’re looking for help modernizing your customer and talent acquisition strategies, 𝐰𝐞’𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐄𝐍𝐑’𝐬 𝐭𝐨𝐩 𝐟𝐢𝐫𝐦𝐬 𝐭𝐨 $25𝐌 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐭𝐨𝐩 𝐭𝐚𝐥𝐞𝐧𝐭, 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐭𝐞𝐫 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬. 𝘓𝘦𝘵’𝘴 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘩𝘢𝘱𝘱𝘦𝘯 𝘧𝘰𝘳 𝘺𝘰𝘶.