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Had so much fun moderating a fantastic panel at the MM+M Transform event in NYC. Doceree hosted an invite-only leadership session which tackled topics that were top of mind for many in the industry. Through these discussions we surfaced smart insights on how life sciences and healthcare brands are thinking about data, investment, and measuring what truly moves the needle. A huge thank you to my amazing panelists Alex Goldman and Giovanni Perla for bringing their energy, honesty, and deep expertise: A few takeaways that stuck with me: 1) There’s no one-size-fits-all when it comes to MMX, context is everything. 2) Start where you are. The perfect model isn’t the goal; actionable progress is. 3) Real collaboration across teams is the secret ingredient to making it work. Grateful for the chance to be part of a conversation that’s only getting more important! 💥