Do the WeRQ

Thank you LBBonline - Little Black Book and PrideAM for your vision, and collaborative partnership. We can't to experience the celebration of unique voices being heard, and to see the Standing Proud series soar!

Collective change begins with personal involvement...

Amplify, Hire, Pay: How Brands Can Truly Support Trans Voices Trans creatives have shaped culture in undeniable ways—from music and fashion to activism and film. Ballroom culture has left a lasting mark on pop culture, trans trailblazers have redefined beauty standards, and trans storytellers have brought authenticity to the stories we see on screen. Impact from trans creatives materializes everywhere. Yet, the advertising industry still struggles with genuine representation. This Trans Day of Visibility , we’re celebrating the creatives, strategists, and visionaries pushing branding and media forward. The industry thrives when trans voices aren’t just included—they lead. Brands: there’s more work to do. True representation goes beyond surface-level inclusion. Don’t just feature trans stories—amplify them. Hire trans talent, pay them equitably, and create spaces where they can innovate and lead. #TransDayofVisibility #TransCreatives #TransVoicesInAdvertising

12pm CT on Thursday April 3: Join our call to learn about volunteering with Do the WERQ – in support of LGBTQ+ inclusion in advertising!

"I don't know another platform a brand can go on to get that level of instant exposure," Paul LeFleur, on the Super Bowl. In Do the WeRQ's February Town Hall, we discussed the queer-ness of this year's Super Bowl. Has ad creativity declined? What would it mean to see more queer representation in the NFL itself? And yes, how queer WERE this year's ads? #SuperBowl2025 #SuperBowlLIX Paul LaFleur Reed Jackson Thomas Pardee

"I don't know another platform a brand can go on to get that level of instant exposure," Paul LeFleur, on the Super Bowl. In Do the WeRQ's February Town Hall, we discussed the queer-ness of this year's Super Bowl. Has ad creativity declined? What would it mean to see more queer representation in the NFL itself? And yes, how queer WERE this year's ads? #SuperBowl2025 #SuperBowlLIX Paul LaFleur Reed Jackson Thomas Pardee

AI can be a useful tool in adland, but it's also a slippery slope. AI takes what it’s fed to build what it deems to be the “perfect” version of a user’s query. But when it comes to depictions of queer people, AI’s interpretation is far from perfect — and uses LGBTQ+ tropes to reinforce stereotypes. Zoom in for the first installment of our two-part Town Hall series: "The Role of AI in LGBTQ+ Marketing, Part 1: Ethics, Accuracy + Representation." Join us at 4 p.m. PT/ 7 p.m. ET Wednesday, March 19, as our panel explores our industry's responsibility in this new era of technology. Click below to register! Jon Hackett Steve Yacovelli, Ed.D. #AIEthics #LGBTQMarketing #InclusiveAI

AI can be a useful tool in adland, but it's also a slippery slope. AI takes what it’s fed to build what it deems to be the “perfect” version of a user’s query. But when it comes to depictions of queer people, AI’s interpretation is far from perfect — and uses LGBTQ+ tropes to reinforce stereotypes. Zoom in for the first installment of our two-part Town Hall series: "The Role of AI in LGBTQ+ Marketing, Part 1: Ethics, Accuracy + Representation." Join us at 4 p.m. PT/ 7 p.m. ET Wednesday, March 19, as our panel explores our industry's responsibility in this new era of technology. Click below to register! Jon Hackett Steve Yacovelli, Ed.D. #AIEthics #LGBTQMarketing #InclusiveAI

Advertising has the power to break barriers and redefine representation, and women have been leading the charge in creating some of the most groundbreaking campaigns. This International Women’s Day, we celebrate the incredible contributions of women who are championing better inclusion and reshaping how brands connect with diverse audiences. Celebrating Creative Women: Innovating Campaigns With Everyone in Mind  Women have been leading the creative charge behind the scenes to amplify LGBTQIA+ voices, celebrate diversity, and spark meaningful conversations through bold, creative campaigns. These iconic projects prove that having women at the table makes the industry bolder, more inclusive, and more effective. Let’s continue to celebrate and support the women driving meaningful change in the world of advertising. #InternationalWomensDay #IWD2025 #WomenInAdvertising #BrandingForChange

Thrilled to partner with Stocksy on this game-changing collection! Together, we're moving beyond stereotypes to showcase authentic LGBTQ+ stories that truly reflect our community's diverse, everyday experiences. #RepresentationMatters #InclusiveMarketing #LGBTQIRL