Decision Analyst

The Decision Analyst U.S. Economic Index for March 2025 is 101. This is an 8-point fall from November 2024 (right after the presidential election). This is a major drop in the Economic Index and indicates significant changes in the economy are coming. Read our March Economic Index for more details: https://lnkd.in/gvg4tFFn

In John Colias' previous blog, he investigated the viability of using AI to segment a market using textual data from survey open-end responses. In this follow-up analysis, he asks the question: If we were to market to the individuals in a text-based segment, would we be able to target them and find them geographically?  Learn more in this white paper by John Colias: https://lnkd.in/gHjXw82b

Congratulations to Tomeka Schoch on her 20th Anniversary with Decision Analyst! 🎉Tomeka is a brilliant and innovative programmer! Thank you for all your professionalism, kindness and coding magic. #team #teamcelebration #thankyou

In market segmentation, the distinctiveness of the segments depends on the types and quality of the questions used in the segmentation analysis. Adding a variety of carefully crafted questions to the segmentation results in a holistic view of the consumer market. Audrey Guinn, Ph.D. has put together of list of 5 question types that should be included in segmentation questionnaires.

Why are you like that? For marketers and researchers, this is a critical question for deep understanding of consumers and what drives behavior. And it’s particularly important when conducting a market segmentation study. Here are some thoughts on incorporating Social Cognitive Theory into segmentation research by Mike Humphrey and Ellyn Specker Charap https://lnkd.in/g4-95Ysq #marketingresearch #marketsegmentation #mrx #consumerinsights

So great to see everyone at the MSMR UTA Mavericks conference. Decision Analyst

The central question regarding pricing optimization is: What combination of variables enables a brand to consistently maximize its pricing relative to the pricing of its competitors’ products and services? #pricingstrategy #marketingresearch #advancedanalytics #consumerinsights #mrx

The Quirks Event in Chicago is fast approaching! We are looking forward to catching up with old friends and making new ones. Be on the lookout for Decision Analyst's Hillary Semmelman! She is looking forward to seeing everyone in Chicago! #quirkschicago #quirksevent #marketingresearch #consumerinsights #mrx

What's the value of significance testing? Is the 95% significance level really king? (or the gold standard?)  Read this article by Beth Horn. #marketingresearch #significance #mrx #consumerinsights

Agentic Artificial Intelligence (AI) is a hot topic these days. It is anticipated to disrupt businesses, upend business models, and shift marketing and marketing research. Don’t miss the presentation 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐀𝐈 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 by Venkatesh (Venky) Shankar, Harold M. Brierley Endowed Professor at Southern Methodist University, at the Maverick Insights Conference hosted by The University of Texas at Arlington - MS in Marketing Research program on March 25, 2025 at The University of Texas at Arlington. This presentation will address questions such as: ➡️ What should companies and their Chief Marketing Officers (CMOs) do to better prepare themselves in this emerging landscape? ➡️ How can they proactively leverage Agentic AI in the rapidly changing environment? ➡️ How should they allocate resources to derive a competitive advantage amid this Agentic AI transformation? There is still time to register with the 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐏𝐫𝐢𝐜𝐞 𝐨𝐟 $99! 🧷 Registration link can be found in the comments. ⬇️ #utamsrm #Maverickinsightsconference #2025MIC #marketingresearch #marketresearch #marketing #uxresearch #insightsmrx