Day One Agency

“Pacifico, the Mexican beer that has long fashioned its identity around discovery, is preparing to be discovered itself. A new brand platform called ‘Find Your Own Way’ from Day One Agency seeks to inspire exploration as Constellation Brands prepares to expand Pacifico from its Southern California stronghold.” Our CCO Jamie Falkowski spoke to Ad Age’s Jon Springer about our new creative work with #client Pacifico here: https://lnkd.in/eYi6peGA

“Day One brings brands into the future by helping them adapt to an increasingly digital world, with different and constantly changing social platforms, endless scrolls and an uncertain media landscape.” We’re honored to be named PR Agency of the Year at the Campaign US Awards for the third year in a row! And major congrats to our SVP of Culture and Inclusion, Randi White, MBA, on her Honorable Mention as DE&I Advocate of the Year 🧡 Thank you to our team, clients and Campaign US. Read more here: https://lnkd.in/eeirv3Cn

MSCHF’s Lukas Bentel and Kevin Wiesner join us on Day One FM! We chat: 📖their new book, "Made By MSCHF” 😅which apps they’re banned from 🚀why virality is more of a means than a goal …and more! Tune in here: https://lnkd.in/gfzEryJ7 #podcast #mschf #virality

“For Gen Z culture whispering.” Day One Agency is #1 on Fast Company’s Most Innovative list for Public Relations and Brand Strategies. What an honor. “Day One Agency (D1A) comes honestly by its reputation for understanding the next generation of consumers…and deploys this earned expertise in the service of connecting brands—[American Express, e.l.f., Nike and Chipotle] among them—with younger audiences through innovative and culturally relevant campaigns.” Congratulations to our team, our clients and our partners — thank you for making each and every day Day One. Read more here: https://lnkd.in/g-8DtxbK

Our Creators and Casting Senior Director, Christina Siliunas, and Associate Strategists, Tyniece McKelvey, MPS and Tiffany Gilpin, recently attended this year’s Ad Age NextGen Marketing Summit in New York City. The three-day immersive event was a crash course in exploring the latest creator marketing trends as they relate to Gen Z and viral culture. While there was plenty to dig into, four insights stood out as key takeaways to shape creator strategy right now: 🗣️Niche micro creators are just as (if not more) powerful 🤖Al is impacting the creator economy 🫂Inclusivity is key 💎Creators are the new creative directors Read on here: https://lnkd.in/eUA5p5aS #creatormarketing #genz #marketing

Day One “spins on an axis of keeping things fresh, which shows in who it hires, how it works and the way its creative work moves through today’s fast-changing media world.”   We’re honored to be named Outstanding Midsize Agency at the PRWeek US Awards for the third year in a row! The judges called Day One “fun, fresh and high energy. This team walks the talk and has the results to prove it.”  Thank you to our team, clients and PRWeek! Read more here: https://lnkd.in/e7dxvGNi

Meet Desire Lacap, a director of photography, creator and editor you need to know 🌟 Desire’s content creation career began with Soul Speaking Sessions, her introspective series centered around shadow work and finding the light within. She’s only built upon her content from there, fostering a community who tune into her reflective videos and filmmaking tips.  Read more about Desire’s journey and what inspires her creativity here: https://lnkd.in/e2SQBBwJ 

Does e.l.f. stand for ‘empowering legendary females’? 🤔 That’s what PRWeek asked this Women’s History Month, and our SVP of Story Keshvar Alikhani answered. Read more about the e.l.f.ing amazing work to “serve the underserved” here: https://lnkd.in/eG3Z-Fbm

Black music has long been the heartbeat of culture. It has shaped art, identity and storytelling for decades, yet its impact often goes unrecognized. Creative inspiration often stems from the culture we consume, and modern life in America has been heavily influenced by Black culture, especially when it comes to music. During a recent panel discussion hosted by Day One Agency’s Employee Impact Group, The Get Together, we explored the hidden history of Black Music and how it influences our creative processes. Read on to learn how some of our favorite genres inspire us in our day-to-day work and boost our creativity: https://lnkd.in/eifd9-nD Text: Jamila Jalloh Design: Yohance Barton #creativity #music #culture

Groupe SEB, the maker of All-Clad, Rowenta and T-fal, joins the Day One roster. We’re proud to be their new creative AOR and look forward to working together. Read more in MediaPost: https://lnkd.in/eAjPPdk7