Last month our CEO Eli Goodman joined the Digital Marketing Institute's podcast for a candid conversation tracing his unique career journey from advertising to Atlanta to entrepreneur and CEO. In this clip, he shares his experiences, from launching Datos during COVID lockdown (from his couch!) to scaling a fully remote team and navigating the path to acquisition. Check out the clip here: https://hubs.li/Q03gY3FD0 #StartupJourney #FounderStory #DigitalMarketing #ClickstreamData #AltaData
Datos, A Semrush Company
Technology, Information and Internet
New York, NY 2,846 followers
Clickstream data: built on trust, driven by results
About us
About Datos, A Semrush Company Datos is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy to understand data products. Datos’ mission is to provide clickstream data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.
- Website
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https://datos.live
External link for Datos, A Semrush Company
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Get directions
14 Wall St 20th Floor
Datos Inc
New York, NY 10005, US
Employees at Datos, A Semrush Company
Updates
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Missed our latest retail insights? Now’s the time to catch up. Our newest report dives into consumer behavior across top e-commerce players in the US and UK – including Amazon, Walmart, Target, and Asda – based on Datos clickstream data. Whether you're a marketer, strategist, or investor, this report offers actionable insights on: -Top-performing product categories -How consumers search and shop -Cross-shopping between retailers -Purchase frequency and session lengths …and much more Download the full report here: https://hubs.li/Q03gKH6k0 #Retail #Amazon #Walmart #Target #Asda #ClickstreamData #AltData
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It’s been one week since we launched our Department Stores vs. Retail Apparel finance report, and the conversation is just getting started. If you haven’t explored the findings yet, this report uses Datos clickstream to uncover: -Which retailers are seeing the strongest digital traction -Why department stores are losing ground to digital-first brands -The shifting consumer patterns reshaping retail -Strategic insights for brands navigating this split landscape The retail divide is widening. This report breaks down where it’s headed next. Read the full report here: https://hubs.li/Q03glkzg0 #RetailTrends #Ecommerce #AltData #ClickstreamData #DatosBehavioralIndex
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Wondering what clickstream is? Our good friend and happy customer Rand Fishkin from SparkToro breaks it down in this quick video, sharing what clickstream is and how SparkToro uses our dta to power their product. #SparkToro #ClickstreamData #AltData
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Our SVP of Marketing, Belinda Conde, has been featured in the HubSpot blog, in a piece about how conversion funnels create a better customer journey, In the article, Belinda emphasizes that a conversion funnel is the "holy grail" of any marketing strategy, serving as a predictive tool for future performance. She also shares some of her own experiences in building successful funnels. To get the rest of her expert insights, read the full article here: https://hubs.li/Q03fJ9kS0 #Hubspot #Marketing #ConversionFunnels #ClickstreamData #AltData
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New report launch: Department Stores vs. Retail Apparel Retail’s post-pandemic shakeup is far from over and the divide is getting wider. Today, we’re excited to launch our latest Datos Behavioral Index (DBI) report, breaking down how department stores and specialty apparel retailers are really performing in the digital arena. Based on the latest real-world consumer behavior data, this report reveals: –Which retailers are gaining clicks and which are losing steam –How digital-first apparel brands are outpacing legacy department stores –The ongoing challenges facing department stores …and more Get your copy here: https://hubs.li/Q03fxwYY0 #RetailTrends #Ecommerce #AltData #ClickstreamData
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Last week, our team members Matt Nagle and Anna Laskovaya had the pleasure of attending the Neudata London Data Summit, an incredible gathering of data-driven minds from across the industry. Matt and Anna represented us on the ground, sharing insights on alt data and networking with innovators. Big thanks to Neudata for hosting another great event – we’re already looking forward to the next one! #Neudata #DataSummit #AltData #ClickstreamData O
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Amazing AI insights from our SVP of Product Anna Laskovaya on the evolution of AI assistants. Check out the medium article for the full breakdown! #AI #AIinsights #ClickstreamData #AltData
AI Digest: The Evolution of AI Assistants 19 – 28 March Read on Medium: https://lnkd.in/dP-wEVgk AI isn’t just answering questions anymore — it’s becoming a real teammate. ▫️ A recent study found that people using AI can perform as well as two-person teams. ▫️ Anthropic’s Claude is even learning to pause and think mid-response (yes, like a human). And AI agents are now handling longer, more complex tasks — that trend is doubling every 7 months. ▫️ Google’s Notebook LM is turning dense documents into mind maps and podcast-style explainers. ▫️ Experts like Yann LeCun still argue that true invention needs something LLMs just don’t have (yet). Still, early research is showing surprising similarities between how LLMs and the human brain process language. Check out the full post here 👉 https://lnkd.in/dP-wEVgk _______________________________________________________________ Big thanks to Vera Karolida for putting this edition together with me 🙌 #aidigest #LLM #genai #ai
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Great insights here how vector embeddings can be used for SEO 👏 If you're interested in Datos' vector embeddings, built on clickstream data from one of the world's largest panels, find out more here: https://lnkd.in/eRwyUyyc
Zyppy Marketing Founder. SEO Growth Advisor. Helping grow Google traffic to websites of all stripes with SEO consulting services.
Finding off-topic content using Vector Embeddings 🔬 Google warns against "... producing lots of content on many different topics in hopes that some of it might perform well in search results" and asks "Does your site have a primary purpose or focus?" Indeed, we've seen many informational sites with "broad" topical focus hit by core updates. 📉 Even authoritative sites like HubSpot have seen huge traffic declines to non-core content. Vector embeddings "measure the relatedness of text strings." SEOs can use embeddings to find related content, internal linking, clustering, etc. Michael King was one of the first to write about this (link in comments.) OpenAI + Screaming Frog make it trivial to retrieve text embeddings from any web crawl. Below is a graph of anomaly detection from one of our site audits (this site has excellent topical focus, btw!) Are you using vector embeddings in your SEO?
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Great analysis as always from Rand on the importance of leveraging clickstream data on your audience, for truly actionable insights 👏
Cofounder of SparkToro & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing
Passively-collected behavioral data > Surveys I.E. Don't ask people what they use, watch, read, follow... get their phone/laptop and look at the history. I don't hate surveys. They're great for many kinds of audience and market research. But FAR too many entrepreneurs, execs, and marketers use them totally inappropriately. Here's a good example of just how vastly true usage data differs from survey data.