CULTURE+ GROUP

Take Your Kids to Work Day, Culture+ style! 💜💻 Even in our remote world, our little “coworkers” brought big energy, endless curiosity, and lots of joy to our day. They reminded us of something powerful: ✨Creativity has no age ✨ Curiosity fuels culture ✨ And work-life balance includes giggles and snack breaks From crashing virtual calls to brainstorming from the couch, they reminded us that culture starts at home, and the future is already watching. 💜 Here’s to raising the next generation of leaders, dreamers, and culture shapers! #TakeYourKidsToWorkDay #RemoteWork #CultureStartsYoung #CulturePlusGroup #FutureLeaders #WorkplaceCulture

Big news & big congrats to Carolina Marín! 🎉 We’re thrilled to celebrate Caro’s promotion to Creative Director. Caro has consistently brought fresh thinking, bold vision, and creative leadership to everything she touches. From standout campaigns to mentoring her team and pushing creative boundaries, she doesn’t just meet expectations, she elevates them. We’re excited to see where her brilliance takes us next. Congratulations, Caro, this is so well deserved! 💙 CULTURE+ GROUP #CreativeDirector #TeamWin #Leadership #CreativityInAction #CIENPlus #TeamCulture

The current context filled with volatility and uncertainty challenges the way we spot trends and foresee the future. We're headed to IIEX North America to discuss this very topic and connect with industry leaders and share how we're helping organizations uncover and activate deeper insights. We’re proud to have Roberto Ramos, President of CULTURE+ GROUP, and Caroline Brethenoux, Chief Strategy Officer of Human Dot Plus, joining the speaker lineup. Stay tuned for more on their sessions. We can’t wait to see you there, Greenbook! 📍 Ronald Reagan Building & International Trade Center, Washington, D.C. 🗓️ April 30 – May 1

Culture isn’t a trend, it’s a powerful force shaping business success today. It drives brand relevance, consumer engagement, and long-term growth across industries. ✔️ 100% of U.S. population growth comes from high-growth cultural groups ✔️ Brands that lead with culture grow up to 6x faster ✔️ By 2045, these segments will represent the majority of Americans The data is clear: culture is no longer optional. It’s essential. Explore how leading with culture can help your business grow faster, connect deeper, and stay ahead. Explore the article and discover insights to future-proof your strategy. Lili Gil Valletta Enrique Arbelaez Roberto Ramos CIEN+ CIEN+ Health Human Dot Plus

Culture Grows Everything Brands. Businesses. Communities. Full stop. It’s not a trend. It's the growth engine. Culture shapes identity, drives lifestyle shifts, and fuels what people buy next. 100% of consumer growth is now from high growth cultural segments like Latinos and Youth. We're talking about a $5 trillion opportunity that too many brands are still sleeping on. At Culture+, we don’t just study culture, we build with it. Our Cultural Intelligence® approach blends real-time data, trend foresight, and hands-on client sessions to unlock what’s next. It’s not niche. It’s not future. It’s now. And it’s Omnicultural. Start with a Culture First consultation, and we’ll share a preview of real, customized growth ideas. CIEN+ CIEN+ Health Human Dot Plus Lili Gil Valletta, Enrique Arbelaez, Roberto Ramos. #Culture #Omnicultura #Growth #Business

What if health wasn't just a cost to manage but a force to grow? This is CIEN+ Health, where we redefine value in healthcare through Impact Healthonomics™, our proprietary, culture-powered framework for unlocking human potential, using smarter insights to create stronger connections that lead to real impact and growth. When you lead with humanity, health isn’t a line item; it’s a catalyst. CULTURE+ GROUP CIEN+ #cienplushealth #health #cultureplusgroup #impact

🥈The Ñ Took the Spotlight! We are proud to announce that we won SILVER at the Hispanic Marketing Council 2025 Awards for Best Hispanic Cultural Insight with Eat Pringles, Salva La Ñ, in partnership with Pringles and Kellanova! 🎉 This award honors the cultural power behind the Ñ, a symbol of Hispanic identity that we proudly championed through this campaign. Huge thanks to our amazing team, Pringles, and everyone who joined us to #SalvaLaÑ! 🙌 We remain committed to marketing with purpose and cultural impact. Lili Gil Valletta, Enrique Arbelaez, Roberto Ramos, Sara Pineda Uribe, Alejandra Montañez, Hermann Stelling, Orlando Rivera Gutiérrez, Robyn Archer, Ricardo Cañedo Mondragón, Luisa Gallego, Juanita Restrepo, Margarita Acosta CULTURE+ GROUP #HMC2025 #SilverWinner #EatPringlesSalvaLaÑ #SalvaLaÑ #HispanicMarketing #CulturePlus #MarketingWithImpact #CreativeIngenuity #CulturalInsight #ÑPower

From vision to action! At Culture+ Group, we believe advancing health equity is not only the right thing to do, it’s the key to unlocking the future of growth. That’s why we’re proud to announce the launch of CIEN+ Health, our newest consultancy transforming healthcare through Cultural Intelligence®, data, and equity-driven strategy. At the core is our proprietary Impact Healthonomics® framework, designed to help brands grow by serving today’s omnicultural market and delivering better outcomes for all. This is more than a new division, it’s a blueprint for health, equity, and enterprise growth. Read the full press release: https://shorturl.at/z0yvt and follow CIEN+ Health #HealthEquity #ImpactHealthonomics #HealthcareInnovation #OmniculturalMarket #BusinessWithPurpose #InclusiveGrowth #NewMainstream

✨ Big News! ✨ CULTURE+ has been shortlisted at the Hispanic Marketing Council (HMC) 2025 Strategic Excellence Awards for our campaign Pringles "Eat Pringles, Salva La Ñ" with our amazing client Pringles/Kellanova! We’re honored to be nominated for: Best Hispanic Cultural Insight Creative Ingenuity These two categories truly define our passion for culture forward, impactful marketing. This campaign was all about celebrating the Ñ, en emblem and powerful symbol of Hispanic identity. We’re thrilled to see it recognized among the industry’s best. A huge thank you to our team, our partners at Pringles @pringles, and the entire community who engaged with Eat Pringles, Salva La Ñ. We can’t wait for the HMC 2025 Annual Summit in NYC on April 8. Stay tuned for what’s next and wish us luck! 🍀🤞 🎉 CULTURE+ GROUP #HMCShortlist #SalvaLaÑ #EatPringlesSalvaLaÑ #HispanicMarketing #Culture+ #MarketingWithImpact #CreativeIngenuity #CulturalInsight #Adlife

We’re heading to MM+M Transform 2025! 🚀 Where marketing meets AI, data, and innovation, this is where the future of marketing is shaped. 🌍✨ At Culture+ Group, we know that data tells the story, but culture writes the plot, that’s why we’re excited to join the conversation. Let’s connect and explore how Cultural Intelligence® can drive smarter, more impactful strategies. 🗓️ April 3, 2025 📍 See you in NYC! Roberto Ramos Claudia Avans Caroline Brethenoux Human Dot Plus CIEN+