BIG NEWS for Marketers: TikTok Global Sues TikTok Inc. for $58B Over Alleged Antitrust Violations TikTok Global is taking ByteDance to court, accusing the parent company of rigging a U.S. acquisition deal, conspiring with Oracle, and violating antitrust laws. The lawsuit claims ByteDance stole IP, misled regulators, and blocked a legitimate $58B buyout—all to maintain control of TikTok’s U.S. operations. Why this matters for marketers & advertisers: - Potential ownership shake-up could impact ads, algorithms, and partnerships - Increased regulatory scrutiny may affect data privacy & targeting - Brand safety concerns if legal battles disrupt platform stability This could reshape one of the world’s most influential ad platforms. Stay tuned. #TikTok #Marketing #DigitalAdvertising #Antitrust #SocialMedia
About us
CMO Room brings together Chief Marketing Officers (CMOs) from diverse industries across the U.S., offering an exclusive platform for networking, shared dining experiences, and in-depth discussions on industry hot topics and trends. Our community serves as a nexus for visionary marketing leaders looking to collaborate, inspire, and shape the future of marketing.
- Website
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www.cmoroom.com
External link for CMO Room
- Industry
- Events Services
- Company size
- 11-50 employees
- Headquarters
- Albuquerque,, New Mexico
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- Networking, Marketing, Advertising, Events, Thought Leadership, Young Professionals, Leadership, Sales, Community, Marketing Professionals, and Marketing Network
Locations
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Primary
Get directions
Albuquerque,, New Mexico 87109, US
Updates
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📣 CMO Room News Roundup 📣 Here are a few key leadership and strategy moves shaking up the marketing world this past week: 🥖 Subway Appoints Greg Lyons as Global CMO Former PepsiCo U.S. Beverages CMO Greg Lyons will step into the role of global CMO at Subway on May 19. He’ll lead marketing, data, digital, and culinary initiatives as the brand continues its transformation—including a recent creative agency shift to Leo New York. https://lnkd.in/gAavU_3h 🥤 PepsiCo Names Mark Kirkham as U.S. Beverages CMO Mark Kirkham has been promoted to CMO of PepsiCo's U.S. Beverages division, following Lyons' departure. Kirkham brings 14 years of experience and recently led Sparkling Beverages for North America. https://lnkd.in/gUZfcjZ9 🥛 Danone Adapts Marketing Amid GLP-1 Diet Trends Danone North America CMO Linda Bethea shared how the brand is pivoting to meet the rise in GLP-1-influenced consumer behaviors. The strategy includes wellness-centric messaging and smart targeting via platforms like Pinterest. https://lnkd.in/gpVWdZKn ‼️ CMOs Navigate Tariff Challenges With tariffs making a comeback in the business conversation, CMOs are being forced to re-evaluate budgets and stay nimble in their planning. Flexibility and scenario planning are emerging as must-haves in the 2025 playbook. https://lnkd.in/gF8TN5xY 👉 Let us know which of these moves you think will make the biggest impact—or if your team is rethinking strategy, too. #CMO #MarketingLeadership #BrandStrategy #MarketingNews #PepsiCo #Subway #Danone #MarketingTrends
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Last night’s #Houston vs. #Florida watch party at The Dallas CMO Room reminded us why sports bring people together. A sincere thank you to everyone who came out—the energy in the room made for an unforgettable night. Between the game’s momentum swings (what a finish!) and the great conversations happening all around, it was exactly the kind of gathering we love to host. To our regulars: your enthusiasm never disappoints. To new faces: welcome to the community—let’s do this again soon! #cmoroom #dallas #frisco #marketing #advertising #admedia
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CMORoom is gathering in the Windy City next week. Marketing and media leaders, we'd love to have you join us for a VIP Dinner at Pizza Portofino on Wednesday, April 16th. Come for the food and drink, stay for the amazing networking and learning that will be happening with your peers! 🔜 Request your invitation here: https://lnkd.in/dCKU4-j9 #CMO #marketing #leaders #media #networking #community #VIP #marketingleaders #pizza
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Join us at Sidecar Social at The Star in Dallas (Frisco) for our exclusive 🏀 watch party! No matter who you're rooting for, it will be a great time to network with other marketing and media leaders in the community. We'll have drinks, food and a private section. 🔜 Request to attend now > https://lnkd.in/giRkJwTX #marketing #marketingleaders #media #community #networking #NCAA #basketball #championship #thestar #dallas #DFW
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CMO Room reposted this
Proud Father Alert! my daughter Isabella Gordon is Graduating from University of Oklahoma - Magna Cum Laude with a dual degree in Marketing / MIS. anyone in my Network know of an entry level position for Bella?
Business Marketing and MIS Student at University of Oklahoma, Marketing Intern at Clarkston Consulting
As graduation quickly approaches, I want to take the time to reflect on my amazing experience as an intern with Clarkston Consulting! Over the last few months, I’ve had the opportunity to work directly under the sales and marketing team at Clarkston, gaining invaluable, hands-on experience that has shaped my professional and personal growth. This past Summer, I joined Clarkston Consulting as a content marketing intern and have since continued in this role throughout the semester. As an intern, I write and collaborate on thought leadership pieces that aim to demonstrate how our consulting services can help businesses navigate common challenges and leverage new capabilities to drive more efficient operations. My most recent project was to research and write trend forecasts for the retail, CP and skincare industry. This project spanned several months with each piece undergoing multiple rounds of researching, drafting, reviewing, and editing. Working on these comprehensive reports not only helped me grasp a deeper understanding of industry-specific complexities, but it also greatly improved my communication and cross-functional collaboration skills. Here you can read my industry trend reports, or check out my digital portfolio to read any of my other pieces! https://bgportfolio.me/ https://lnkd.in/gVsUGrjs (Skincare) https://lnkd.in/gBihyQTr (Retail) https://lnkd.in/g3WKwTUq (CP) A huge thank you to my advisors Kayla Stewart, M.A. and Rachel Ruth for their continued guidance and support—they both have played a significant role in helping me learn and grow tremendously throughout this internship experience! Also wanted to thank Sarah Covill Broyd, Madison Wolfe, MBA, and David Patterson among several others for providing direction on several of my pieces including retail and skincare trends. Lastly, my journey at Clarkston would have never been possible had it not been for my amazing older sister Allie (Gordon) Wright, I am so grateful for your support and I couldn't have done it without you! This internship with Clarkston Consulting has provided an outlet for me to not only apply my current strengths and skill set but to continue building an even stronger foundation in professional communication, time and organizational management, and quick learning skills. Can’t wait to see where this experience takes me in the future!
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#March #Madness: Game On for Advertisers The buzz around NCAA tournaments is electric, and so are the ad #trends: -- Men's tournament: Full house; CBS and TNT Sports U.S. report a sellout -- #Women's March Madness: A stunning 200% YoY surge in #ad #sales -- #Brands like #CokeZero and #Powerade are dunking on multi-platform campaigns -- #Digital #activations are the MVP, leveraging fight songs and student-athlete influencers #MarchMadness2025 #SportsMarketing #AdTrends #NCAA #SportsAdvertising
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CMO Room reposted this
Today, I’m excited to share PepsiCo has agreed to acquire poppi, the fast-growing prebiotic soda brand. We’ve been evolving our food and beverage portfolio over many years at PepsiCo – whether we’re innovating with our iconic brands or making strategic acquisitions like Siete Family Foods and Sabra Dipping Company, we’re making sure we have even more positive choices for consumers. poppi will be a great complement to our portfolio as we continue to provide consumers with convenient and great-tasting options that fit their lifestyles and growing interest in health and wellness. The transaction is subject to customary closing conditions, including regulatory approval.
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#Quantum #Computing Takes Center Stage at #SXSW 2025 At SXSW 2025 in Austin last week, IBM CEO Arvind Krishna boldly declared: "It's going to surprise you before this decade is up... we're going to see surprising things about quantum in the next four years." IonQ’s Chief Revenue Officer Rima Alameddine urged businesses at SXSW: "If you don’t invest in quantum now... you're going to miss out." Quantum computing will soon revolutionize logistics optimization, hyper-targeted #marketing campaigns, drug discovery processes—and even personalized #media experiences. Explore comprehensive highlights from SXSW 2025 #QuantumComputing #SXSW2025 #IBM #DWAVE #IonQ #Innovation #Marketing #MediaInnovation #BusinessStrategy
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CMO Room reposted this
Justin, Brad, and I are back with Mark Cuban on Shark Tank this Friday for a really BIG update! BeatBox Shark Tank ABC
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