Chartmetric

🎵 Are songs really getting shorter — and is streaming to blame? The answer: yes… but it’s more complicated than that. According to Chartmetric's 2024 Year In Music report, the average Spotify charting song last year clocked in around 3 minutes, nearly 30 seconds shorter than in 2019. While it’s easy to point to short-form content and streaming economics as the culprits, history tells a more nuanced story. 🕰️ Short songs aren’t new - In the early 1900s, 78 rpm records physically limited songs to 2–3 minutes. Tracks like “Blue Moon” and “Days of Wine and Roses” (just 2:05!) dominated the charts long before TikTok existed. 📀 Technology reshaped creativity - The rise of LPs, cassettes, and CDs in the '70s–'90s gave artists more room to experiment. Songs lengthened. Storytelling evolved. Formats like verse-chorus-bridge took hold. George Michael’s “Careless Whisper” (6:30) exemplified the CD era’s expansive possibilities. 🎧 Today’s shifts are multifactorial - From 2018 to 2024, songs across pop, hip-hop, Latin, and dance shrank by at least 17 seconds. Hip-hop and Latin saw the steepest drop — 29 seconds on average. But it’s not just attention spans or streaming thresholds, it’s also genre norms (short, catchy structures in hip-hop/pop) and viral-friendly music creation. From shellac discs to streaming data, the form and function of songs continue to evolve. Shorter doesn’t mean lesser — it just reflects the times. Read the full article at How Music Charts: https://lnkd.in/egUzw6Hn #musicindustry #musictech #musicbusiness #streaming

Which Songs Are Most Frequently Featured in Film and Television? 📽️ The relationship between film and music has always been strong, but these songs have been used so often that their identity is shaped by on-screen appearances. From "Fix You" to "This Is How We Do It," discover what tracks are most commonly attached to your favorite moments: https://lnkd.in/e3dECTst

How do YouTube views stack up against Spotify streams for today's biggest hits? 🤔 We analyzed the top tracks from Spotify’s "Top Tracks of 2024 Global” playlist that have official music videos, and here’s what stood out: 📌 "BIRDS OF A FEATHER" dominated in streams but pulled in ¼ of the YouTube views that Die With A Smile got. Could delayed music video releases be hurting engagement? 📌 Meanwhile, Latin hit "Gata Only" ranked #6 in Spotify streams but #2 in YouTube views—proving some markets still thrive on video platforms. So, is the music video era over? Or is it just evolving by region & genre? Drop your thoughts in the comments! 👇🎥🎶

Dublin has long been a powerhouse for global music, but its latest wave of artists is bringing the market to new heights. From the Grammy-nominated post-punk of Fontaines D.C. to the indie-rock anthems of Inhaler, a fresh generation of Irish musicians is making waves far beyond their hometown. 🇮🇪 ☘️ But what’s fueling this creative surge? 🎵 A strong sense of identity—whether it’s Fontaines D.C.’s poetic take on Dublin life or Inhaler’s fresh spin on stadium-ready indie rock. 🎵 A culture of protest—bands like The Murder Capital and Gurriers are channeling social and political struggles into their music. 🎵 A blurring of boundaries—electronic artists like For Those I Love and Woozy are pushing Irish music beyond traditional genres. This isn’t just a music scene—it’s a movement. One that thrives on community, resilience, and a deep connection to Dublin’s cultural roots. Check out the full breakdown of Dublin’s musical evolution in this piece from How Music Charts: https://lnkd.in/eQZjKCuZ

"Consumers integrate al these platforms [Spotify, YouTube, TikTok], and monitoring it is what we aim to do... Integrating, monitoring, and providing people with as much information as insight as possible." Thanks so much youBEAT for featuring Chartmetric's very own Chaz Jenkins as a guest on your podcast! Watch the full episode here: https://lnkd.in/eNaHu3CE Or listen on Spotify here: https://lnkd.in/eykRtG2J

🚨 UK Music Is Booming, But Where Are the Next Global Superstars? The UK music industry is thriving on paper—£4.6B in music export revenue in 2023, a 15% YoY increase. But beneath the surface, a different story emerges: 🔹 In 2015, UK acts dominated half of the world’s top 10. In 2025? Only one artist—Lola Young—has cracked Spotify’s Top 10. 🔹 Legacy artists like Oasis and WHAM! drive UK music revenue, while emerging artists struggle for global reach. 🔹 Streaming favors songs over artists, and U.S.-centric editorial playlists make it harder for UK acts to break through. 🔹 Live music is suffering—125 grassroots venues shut down in 2023, making it harder for rising artists to build fanbases. Meanwhile, smaller countries such as Puerto Rico, South Korea, and Colombia are consistently producing global superstars. So what’s missing in the UK? Find out at our latest article on How Music Charts: https://lnkd.in/ePEqRkNg #musicindustry #musictech #musicbusiness #ukmusic #musicstreaming

Chartmetric is a proud to announce it's fifth year as a supporter and sponsor of Measure of Music! 💛📊 We're so excited to have team members Beth Cherry, Sarah Kloboves, and Melina Raglin speaking on behalf of Chartmetric, as well as Qihang Z. representing as a mentor for some of the amazing hackathon participants. Measure of Music will be taking place this coming weekend, February 21st through the 23rd. For more information and access to sign-up visit here: https://lnkd.in/ez6t6AZF #musicindustry #musictech #musicbusiness #musicstreaming

The GRAMMYs are often seen as a game-changer for artists, but does that apply if their award isn’t part of the main telecast? This year, 94 GRAMMYs were awarded, yet less than 10% were featured on TV. Data shows that while some winners in non-televised categories saw slight boosts in social media and streaming, the biggest career-shifting moments were reserved for those who appeared on the live broadcast. 📈 Key Takeaways: - Non-televised GRAMMY winners saw modest increases in Wikipedia searches and social media followers. - Streaming and editorial playlist placements remained largely unchanged for most nominees. - The biggest spikes in fan engagement went to artists featured in The Big Four categories or live performances. So, in an industry where visibility is everything, what does this mean for the future of the GRAMMYs? Read our latest deep dive for the full breakdown: https://lnkd.in/dvijYxNy #musicindustry #musictech #musicbusiness #grammys #grammyawards

Doechii the Don, Doechii the Dean, DOECHII SUPREME! 🐊 ✨ Just when the industry thought she was out, Doechii came back swinging. Two months after her viral Tiny Desk, the rapper is up nearly 10 MILLION Spotify listeners—and oh yeah, she became the third woman to win Best Rap Album at the GRAMMYs. 🏆 🔥

From Drake’s “One Dance” in 2016 to 2024’s viral hits, songs are reaching the 1 billion streams milestone faster than ever before. This shift isn’t just a trend—it’s reshaping the way we measure music success. Between 2015 and 2018, most songs in Spotify's "Billions Club" took years to get there, with only a few outliers achieving rapid success, such as Drake’s “One Dance” in 2016 and Ed Sheeran’s “Shape Of You” in 2017. As streaming became the dominant music model post-pandemic, fewer tracks took thousands of days to hit one billion streams. Instead, more songs reached the milestone in predictable timeframes, driven by playlists, social media, and algorithm-based discovery. Read the full insights at How Music Charts: https://lnkd.in/e5jbRSqU Thanks so much Jubran Haddad for contributing these amazing insights! #musicindustry #musictech #musicbusiness #streaming #musicstreaming #spotify