Brooklinen

Brooklinen has always known linen, (it’s in our name after all) but now we’ve perfected it 😎 After years of research, customer feedback, and extensive testing, we’re proud to present our revamped Washed European Linen Collection—softer, stronger, and straight-up better than ever. This is our biggest product launch in five years and we believe it’s everything you’ve been dreaming of and more. 🛏️✨ Crafted in Portugal from 100% Certified European Flax™, this collection features our exclusive Brooklinen weave—irresistibly soft, extra durable, and available in a beautiful range of colors to suit any bedroom style. Your perfect night’s sleep just got a major upgrade. ✨ Huge thanks to Rebecca Ravee Norris for featuring our new Washed European Linen in Country Living! Described as “luxuriously cozy,” our new linen collection is the kind of bedding that’ll “make you want to remake your bed from top to bottom.” You can read the Country Living’s full in-depth review of our new Washed European Linen here: https://lnkd.in/gNJcTvbx

Spring has officially sprung and so has Brooklinen's new Airweave Collection! Think of it as the spring jacket of bedding: lightweight, breathable and incredibly soft. This exclusive gauze bedding collection features the Airweave Cotton Quilt and Airweave Crinkle Cotton Duvet Set in six exciting new colorways that will have you saying, “oh my gauze!” Crafted from OEKO-TEX® Certified 100% Turkish Cotton, this durable & lightweight bedding provides the ultimate year-round comfort.  Exclusively ours – you won’t find this anywhere else. Learn more about our newest bedding collection below! https://lnkd.in/e85mbjvf

While we may not have snagged an Oscar, awards season isn’t over yet—especially for Brooklinen! Our friends at Good Housekeeping put hundreds of products to the test and awarded our Luxe Sateen Sheets and Dreamweave Waffle Blanket two of their top 2025 Bedding Awards! 🏆 Good Housekeeping’s Textile Lab rated our Luxe Sateen Sheets highly for softness, smoothness, and temperature regulation. Testers also loved our Dreamweave Waffle Blanket for its softness and lightweight feel, with one calling it “her family's new favorite.” 🎉 We’re honored to receive these awards and are excited to keep pushing the boundaries of innovation in the bedding industry! To read more about what makes our products award-winning, you can read the full bedding awards here: https://lnkd.in/eu96ZvzB

You asked, we listened—then worked up some Plush Towel magic! ✨ Meet our newest towel! We soaked in our customer feedback about how our midweight bath essentials could be even more plush and absorbent, and after lots of innovation and testing we are so proud to introduce something new–Plush Towels. Constructed of 100% Organic Aegean Turkish Cotton and an exclusive-to-us weave, these towels are the perfect balance of softness and functionality. Learn more about our newest bath arrival below! https://lnkd.in/e6K8ByZt

Live from New York, it's Saturday Night (and Brooklinen)! We were honored to gift a touch of comfort to our friends at NBCUniversal's Saturday Night Live in celebration of the 50th anniversary. Since its debut in 1975, SNL has remained one of the longest-running television shows in American history. After that amazing anniversary special, it's time for some well-deserved R&R for the cast and crew 😎 So, what better way to unwind than with a custom Brooklinen Super-Plush Robe? Making it over the hill has never felt so plush ☁️

The best way to find the right gift? Tuning into “The Right Stuff” on Good Morning America, of course! 🎁 Thank you to Lori Bergamotto for featuring our softer than soft Dreamweave Waffle Robes in this morning’s “Best of the Best” gifting segment and for shouting out Brooklinen as a “Right Stuff Hall of Fame-r” 🥇 It’s not too late to shop! You can find the full segment and the last-minute gift guide here: https://lnkd.in/eZFBsqaN

Rockefeller Center just got Super Plush, courtesy of Brooklinen ☁️ Our best-selling Super-Plush Robe got cozy on the TODAY Show last week as one of Shop Today’s favorite holiday gifts. For under $100, you and your loved ones could be as comfy as Al Roker all season long. Don’t just take our word for it. Find out what makes these robes the ultimate lounge gift in the full segment here: https://lnkd.in/djb3Gz5H

Get ready to be “Dabify-ed” with Brooklinen’s all-new collaboration with interior designer and artist Dabito. Known for his maximalist style, Dabito brings a bold and colorful POV to Brooklinen. This collaboration is perfectly timed to combat the winter blues and bring stylish warmth to the bedroom. The collection launches today on Brooklinen.com and in Brooklinen stores. Shop it here: https://lnkd.in/eSGWJ8FD

Are you lined up yet?! ICYMI, Brooklinen’s first-ever fashion collaboration with KULE just launched. It’s a collab full of style, optimism, and most importantly: fun! The mood-boosting collection is inspired by both brands’ preppy stripes and whimsical smiley face motifs. Get in on the fun and explore the full collection on Brooklinen.com: https://lnkd.in/eYiNYmw8

Now through November 18, book lovers and bed lovers unite with a giveaway from Brooklinen and Reese's Book Club 🛏️ Fall into a new book (and new sheets!) with a stack of this year’s Reese’s Book Club picks and a full bed makeover from Brooklinen. Building the perfect reading spot has never been such a breeze 🍂 Find all the dreamy details here: https://lnkd.in/dEwtdSRE and check out the Reese’s Book Club newsletter for more on how to build your perfect bed with the perfect book.