Biosector 2

We continue our “Humanize” B2 Word of the Year series with Jenna Schwarz sharing how she learned early in her pre-public relations career to move beyond the data points and recognize the human touch. +++ Before I got my start in PR, I managed oncology clinical trials at a hospital. When I wasn’t at my desk capturing lab results, pathology reports, and doctor’s notes, I was talking to patients and doctors in the clinic, witnessing firsthand the people behind the data points. Both those reporting it and those living it. Now, working in healthcare communications, that early experience continues to shape how I approach the work. As the industry rapidly embraces AI, real-world evidence, and precision medicine, the volume of data we handle is growing exponentially. Healthcare AI tools from companies like Google and Microsoft now allow clinicians to process the same types of information I once managed, like lab results, physician notes, pathology reports, with remarkable speed and scale. But while AI can transform how we capture and analyze data, it can’t replicate the empathy, context, or lived experiences behind those words and numbers. That’s where we come in. At B2, we’re not just translating science, we’re infusing it with human insight. It’s how we help our clients stand out, and more importantly, how we move healthcare forward in ways that truly connect with the people it’s meant to serve. I’m excited to see where our humanized approach takes us this year. #ScienceAndSociety #2BB2 #Humanize

As we begin our year-long commitment to sharing more about “Humanize” as our B2 Word of the Year, we know AI can tell us what, but it takes empathy to understand why. Thanks to Maria Tender for showing why real connection still matters in healthcare. #ScienceAndSociety #Humanize #AI #PredictiveStorytelling

#ICYMI Syneos Health Communications launched the Biotech Communicators Network that brings industry communicators together to discuss insights and learnings that help amplify the impact of communications. Congratulations to Stephanie Riddle Budnick for driving this effort. #2BB2 #HeartofHealth #Biotech

We are proud to introduce “Humanize” as this year’s B2 Word of the Year. Neil Hochman kicks it off by telling us why there is no more important time to think about the people behind the numbers.   +++ The current climate surrounding uncertainties at the FDA, NIH and CDC offers new concerns regarding the future of the science and discovery vital to the future of healthcare. News reports have been quick to showcase the potential impact the reduction in funding for research will have on medical breakthroughs. But, the articles that move me most also focus on the patients whose lives are now greatly affected by these cuts.   Research is essential to the work we communicate about, but behind every data point and every statistic is a human being. Those are the people whom we must always consider when we work with our clients to announce their news and provide disease awareness. The woman with breast cancer has a family wishing with every breath for her recovery. The person hospitalized with the flu is afraid they may not make it home. Or even me: the person who lost their mom to COVID.   We do this work because we believe in the scientists and researchers who dedicate their lives to finding solutions that will better society. But we also must never lose sight of the individual – and there are millions of them – who needs the treatments emerging from this noble work. It’s for them that we make “humanize” our word of the year. #ScienceAndSociety #2BB2 #Humanize

Let's welcome Noelle Gardon, one of our (beloved!) graduate interns, to the hot seat. Get inspired by her favorite after-work activity and wise words of advice, below.  +++ If you won the lottery, what’s the first thing you would buy? I would buy a few plane tickets to travel to some of my dream bucket list destinations. Favorite season and why? Fall. I love seeing the leaves changing color and the temperature is perfect—not too hot or too cold. If you could learn any skill, what would it be? How to cook and make things from scratch. What is your favorite way to relieve stress/unwind after a long day at work? I love taking walks around the city because there's always something new to see. It's also refreshing to get out and move a bit after sitting all day. What is the best piece of advice you have been given? “Control the controllables.” It encourages you to focus on what you can directly influence, like your actions, attitudes, and responses, instead of stressing over external factors that are beyond your control. How did you decide on a career in healthcare PR? I've always been interested in healthcare, but I knew that becoming a doctor or nurse wasn't the right path for me. Healthcare PR turned out to be the perfect bridge, combining my passion for healthcare with my desire to work in PR.

A panel hosted by our colleagues representing the Syneos Health Communications Women's Employee Resource Group (ERG) showed how to embrace discomfort, build resilience and take bold chances to drive meaningful career growth. Read more below. #WomensHistoryMonth

On #RareDiseaseDay, Syneos Health Communications experts examine the impact of a decade of national rare disease strategies and what’s needed to create lasting change. Read more.

We’re proud to share the More Than Just Words initiative’s virtual reality work took home the PRovoke Media Innovation SABRE Award last week! A big shoutout to the team, and our dedicated partners at Novartis, for winning the Virtual Reality/Augmented Reality/Immersive Technology category. We can’t wait to see what’s in store for 2025 - we’re beyond grateful this work is receiving such meaningful recognition so we can continue our efforts in improving patient outcomes in breast cancer care, including in the Black community, where there is significant unmet need.

We’re incredibly excited to share that the More Than Just Words initiative received an honorary mention at the PRWeek Healthcare Awards!   The team is incredibly proud of this recognition for the transformative virtual reality work aiming to improve patient outcomes in breast cancer care, which wouldn’t have been possible without the continued dedication and support of our incredible clients at Novartis. We can’t wait to continue this impactful work, and for all the success to come! #PRWeekHealthcareAwards