Last week, BigSummit EMEA brought nearly 600 people together in London for an extraordinary new edition of our flagship event. We showcased the power of our solutions — BigCommerce, Feedonomics, and Makeswift — and the strength of our growing ecosystem. In the words of our CEO, Travis Hess: "BigSummit brings together our customers, prospects, and ecosystem partners for a day of networking, idea exchange, and innovation. It's also a chance to hear from us, our partners, and our clients about where we've been, where we're headed, and how we're driving innovation and disrupting the industry." So, what did we learn? Here are some key takeaways: ⚡ Community & Authenticity: Passion, belief, and trust in your brand are what fuel long-term growth. ⚡ Focus & Agility: Our solutions aren’t built to be everything to everyone — we’re doubling down on our core offerings and adapting to complex customer needs to enable success. ⚡ B2C Customer Experience: Omnichannel, seamless, fast, and personalised journeys are non-negotiable. Curated composability is the way forward. ⚡ B2B Transformation: B2B is evolving rapidly — automation, self-service, and modern UX are essential to future-proof growth. ⚡ AI & Data: AI is here — but start with real ROI. It's time to use data proactively across the business. Thank you to all our speakers and customers who have joined us on stage: NOBLE PANACEA, Andertons Music Co, White Stuff, Srixon Sports Europe Ltd, Graham & Brown, Ellisons Hair and Beauty, Bestway Europe, Nextbase, Studio Anneloes BV, GTSE, ITS and MUJI Europe Limited. And to our sponsors — thank you for making this possible: Stripe, ShipperHQ, Klevu - A division of Athos Commerce, Klaviyo, Attentive, Vortex IQ - AI Agentic Framework for Ecommerce, Apply Digital and GSPANN Technologies, Inc. Stay tuned, more content from BigSummit EMEA is on the way! #BigSummit #BigCommerce #Feedonomics #Makeswift #EcommerceInnovation #B2B #B2C #AI #ComposableCommerce
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